Fight
HUNGER
WITH
hy-VEE
millions of people in the u.s. are food insecure because they lack access to enough food every day to maintain a healthy lifestyle. hy-vee is committed to feeding families across the region and you can help.
WHAT IS
FOOD INSECURITY
and why does it matter?
Food insecurity and hunger aren’t the same thing, but they often go hand in hand. Food insecurity is a lack of consistent access to enough food for an active, healthy life, according to the U.S. Department of Agriculture. Feeding America projects that as many as 1 in 8 Americans may experience food insecurity in 2021.
“The biggest crisis that impacts every single community we serve is food insecurity,” says Brad Waller, assistant vice president of community relations at Hy-Vee. “How we fight food insecurity is predominantly through our One Step program.”
Hy-Vee’s One Step Program began a decade ago. “But in March 2020 the world changed and so did the face of hunger in our states,” Waller says. “Almost overnight, so many more families became food insecure. Hy-Vee leadership made the commitment early in the pandemic to mobilize company resources and leverage supplier relationships to provide food to those impacted by the pandemic.”
“There are many ways for our customers to get involved, but the easiest way is to purchase One Step products. Proceeds fund specific projects and programs to help improve our communities.”
—Brad Waller, Hy-Vee Assistant Vice President, Community Relations
How You Can Help
One step that mattered
IN 2020, $1.82 MILLION IN SUPPLIES was donated to 17 Feeding America food banks through a register roundup, where shoppers round up their purchase price. The total includes $500,000 in matching funds from the Hy-Vee One Step program.
14.4%
In 2020
of rural households
& 13.1%
of urban households may have experienced food insecurity.
—Feeding America
BUY ONE STEP CEREAL, eggs, potatoes, bottled water and paper towels. Proceeds benefit a number of worthy causes including feeding the hungry. Now all Hy-Vee-brand cereals are included in the One Step program. Every box of cereal purchased provides a meal to a child struggling with hunger.
Sales also fund initiatives such as drilling drinking-water wells in Africa. “We can’t solve all the problems in our communities, but we can take one step forward,” says Brad Waller, Hy-Vee assistant vice president of community relations. “And with each step, we are making progress in improving the lives of those who live in the communities we serve.”
Going One
Step Beyond
Proceeds from One Step product sales funded 5.6 million meals for hungry children in 2020.
Food insecurity and hunger aren’t the same thing, but they often go hand in hand. Food insecurity is a lack of consistent access to enough food for an active, healthy life, according to the U.S. Department of Agriculture. Feeding America projects that as many as 1 in 8 Americans may experience food insecurity in 2021.
Shop Now
Help us provide
5 million
meals to help families in need.
Now through December 2021, Hy-Vee is working with its customers, suppliers and community partners to collect monetary donations to help combat hunger across the Midwest. All funds raised will directly support Feeding America and local Feeding America-affiliated food banks. Alongside our partners, we can reach every community in our eight-state region.
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