Keep freshly applied makeup looking flawless through hot days with optimal application steps and long-wear formulas available at Hy-Vee. It all starts with a smooth surface you can only get with primer.
The true impact
The effects
PRIME
Apply makeup like a pro
diptheria/
tetanus/
pertussis
Using an Impressive selection
of products from Hy-vee and
three simple steps, keeping makeup intact in the
heat of the summer is no sweat.
Keep freshly applied makeup looking flawless through hot days with optimal application steps and long-wear formulas available at Hy-Vee. It all starts with a smooth surface you can only get with primer.
Face Primer
Poreless primers help make skin look even and smooth, and illuminating options add vibrancy to your look.
Products: e.l.f. Poreless Face Primer, FLOWER Beauty In Your Prime Illuminating Primer
Eyeshadow Primer
Eyeshadow stays on eyelids without creasing throughout the day with a reliable primer.
Product: e.l.f. Shadow Lock
Eyelid Primer
Concealer
For an all-day-hydrated and blemish-free face, treat undereyes and dark spots with a soothing, long-lasting concealer.
Product: e.l.f. 16HR Camo Concealer
Foundation
Long-lasting formulas stay in place when applied in a light layer to your face, and blended down the neck.
Products: Revlon ColorStay Foundation, bareMinerals Liquid Mineral Foundation
Moisturizer + SPF
The optimal base for makeup is a hydrated one. Start your routine with a face moisturizer that has SPF for crucial sun protection.
Products: CeraVe A.M. Facial Moisturizing Lotion SPF 30, Aveeno Positively Radiant Daily Moisturizer SPF 15
Now comes the fun part. Accent and define eyes with creamy, no-budge shadows and waterproof eyeliners, give cheekbones a flush of color with blush and complement summer skin with bronzer.
EYESHADOW
With primer applied, rich, pigmented eyeshadow has the power to wow all day long. Find shades you love in both powder and liquid options at Hy-Vee.
Products: bareMinerals Loose Mineral Eyecolor, L’Oréal Infallible Eyeshadow, FLOWER Beauty Warrior Glitter Eyeshadow, e.l.f. Shadow Stick
EyeLINER
Waterproof, smudge-proof long-lasting eyeliners keep dramatic winged liner, cat eyes and more locked in place.
Products: L’Oréal Infallible The Super Slim Liner, Maybelline Tattoo Studio Waterproof Eyeliner Pencil
BRONZER
Brush a blend of bronzer shades over a smooth, primed face to get an all-day sun-kissed glow.
Product: e.l.f.
Bronzer Palette
BLUSH
Add all-day glow with sweet light pink shades or peachy blush and highlighter duos topping prepped and primed cheeks.
Products: Covergirl Cheekers Blush, e.l.f. Bite-Size Face Duo
DEFINE
1
Bold lips
Outshine the sun with beautiful and bright lip colors this summer. If you’ve been neglecting this step of your makeup routine lately, it’s time to get playful. Reds, pinks and peachy shades liven up lips.
2
natural
Use golden, nude and neutral shades to enhance already- bronzed skin. Brush on brown and tan eyeshadows or golden highlights to accomplish this trend and let a natural glow take center stage.
3
bright eyes
Mimic summertime flowers with eyeshadow colors like turquoise, coral and lilac. To brighten eyes, try these shades in colored mascara and eyeliner for a unique look that really pops.
blending sponges
Get even skin tone and a natural finish to every curve of your face with rounded- and pointed-end sponges.
Products: e.l.f. Camo Concealer Sponge, L’Oréal Blend Artist Foundation Blender
Brushes
Apply flawless foundation, concealer, blush, setting powder and eyeshadow using the best brush for each task.
Product: FLOWER Beauty Assorted Brushes
Find many beauty tools like these at Hy-Vee for a photo-ready face.
Summer makeup trends
Natural and bold are both hot looks this season.
finish
Makeup removal
Wipe off tough waterproof and long-wear formulas.
Complete your look with a few swipes of mascara, a lasting lipstick and setting products. These finishing touches promise to solve your makeup-melting woes during warmer months once and for all.
Setting Powder
Lock foundation in place and create the appearance of smooth, healthy skin with just a sheer dusting.
Products: L’Oréal Infallible Pro-Sweep & Lock, e.l.f. Prime & Stay Finishing Powder
Lipstick
Keep lip color on through patio lunches and sips of iced coffee with 24-hour or super-stay options.
Products: Revlon ColorStay Ultimate Liquid Lipstick, Maybelline Super Stay Matte Ink and Maybelline Super Stay 24 Color
Mascara
Thick, lush and healthy looking lashes that dazzle in any weather—it’s so easy with waterproof mascara.
Products: L’Oréal Voluminous Hydrofuge Waterproof Mascara, e.l.f. Waterproof Lengthening & Volumizing Mascara
Setting Spray
Seal your beautiful work in place with a setting spray that is designed to help makeup withstand long days.
Products: FLOWER Beauty Seal the Deal Setting Spray, e.l.f. Matte Magic Mist & Set
spray to Set
Shop Now
Shop Now
Garnier Skin Active Micellar Cleansing Water removes makeup and cleanses skin.
TopCare Oil-Free Eye Makeup Remover cleans away eyeliner, eyeshadow and mascara.
Neutrogena Makeup Remover Wipes have the power to remove a full face of makeup.
Cetaphil Daily Facial Cleanser saves sensitive skin from irritation while cleaning off makeup.
Shop Now
Shop Now
Shop Now
Shop Now
Shop Now
Click here to shop more Hy-Vee beauty products.
Makeup
PRIME
choose from matte and dewy setting spray finishes based on your skin type and desired look.
Shop Now