Midwest to discover local brands found at Hy-Vee near you.
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Make a big impact when you support small businesses at Hy-Vee.
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—Elisabeth Settimi,
President
Chicago, IL
Char Crust
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—Cheryl Bisbee,
Owner & Founder
Kansas City, MO
Boozy Botanicals
—Naftaly Stramer & Ofer Sivan,
Co-Founders
We could never have imagined our products would be sold not only throughout Iowa but also in neighboring states. Hy-Vee made that happen.”
and say ‘thank you.’ In the meantime, thank you, Hy-Vee, for believing in us,” say Stramer and Sivan.
Iowa City, IA
Oasis Street Food
—George Johnson,
Owner & Operator
It all began with a few grapevines in the backyard and a tenacity to succeed. Owner and operator George Paul Johnson and his family have now been making small-batch vinegars since 2008 in their straw-bale production facility in the Nebraska Sandhills. “Once we realized we could grow exceptional grapes and produce a very fine wine, the possibility of cultivating a gourmet traditional vinegar was within reach,” says Johnson. “As our selection of vinegars grew, we knew we had something special to contribute to the fine foods world.” The company’s vinegars are made with precise care and can take anywhere from 2 to 8 years to be ready for store shelves. The brand partnered with Hy-Vee to sell their vinegars because of their shared commitment to quality products and superior customer service. Find George Paul apple cider, Prairie Red and Prairie White vinegars at Hy-Vee.
Cody, NE
George Paul Vinegar
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—Rebekah Henschel,
Fourth-Generation Owner
Kiel, WI
Henning’s Cheese
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—Bobby Willis,
Co-Founder
We are excited to be part of Hy-Vee’s health and beauty product offerings, and we love that Hy-Vee is employee-owned and employee-focused. It’s so validating and encouraging for us to have our products on the shelves of such a wide-reaching, quality-focused company.”
Minneapolis, MN
Average Bros Co.
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Hy-Vee is committed to bringing their
customers a variety of high-quality products.
Our focus on our craft, along with many
innovative everyday and seasonal flavors,
makes our partnership with Hy-Vee a perfect fit.”
2018, the pair started Average Bros Co., a men’s grooming company that creates healthy, affordable, plant-based products in eco-friendly ways. “We use simple, all-natural and’ botanical ingredients,” says co-founder French. “We thought to ourselves, ‘If you don’t know what’s in it, maybe it shouldn’t go on your face,’” says the duo. Get their favorite product, the Sawtooth Mountain Cedar Citrus Beard Balm, and more at Hy-Vee.
self-care. It inspired them to create products that not only help men look good but also feel good. In
Bobby Willis and childhood friend Nathan French have long had a passion for both the environment and
dairy short course. Now, more than 100 years later, Henning’s Wisconsin Cheese is still going
Otto and Norma Henning bought their original cheese factory in 1914 after completing a six-week
strong. “My great-grandfather, Otto Henning, was committed to making high-quality Colby and Cheddar cheese. The tradition continues to be our focus,” says fourth-generation owner, Rebekah Henschel. “We only purchase milk from small family farmers who are located within a 30-mile radius of our factory. When you purchase Henning’s Cheese, you are keeping small farmers in business for another generation,” she says. Hy-Vee has Henning’s Cheese in exciting flavors like mango fire Cheddar and habanero Jack.
Having our vinegars on the shelves at Hy-Vee means we can get them into the hands of home chefs all over the region.”
Add delicious flavor to craft cocktails, drinks, desserts
and recipes with Boozy Botanicals syrups. When owner and founder Cheryl Bisbee created the brand, she had one thing in mind: quality. “I wanted to bring a premium, all-natural option to the mixer aisle,” she says. “Boozy Botanicals syrups are made with the highest quality all-natural ingredients I can find.” Shop for her syrups at Hy-Vee in flavors like ginger hibiscus, cardamom spice and vanilla allspice.
Seeing my products at Hy-Vee gives me great pride in my accomplishments so far. I love how Hy-Vee is dedicated to being involved in its local communities and is loyal to their employees and customers.”
success in the restaurant, the seasonings took off in retail stores for a steakhouse-style flavor and sizzling crust
Char Crust dry-rub seasonings originated at the popular Al Farber’s steakhouse in 1957 in Chicago. After
that can be made at home. Al Farber’s closed in 1979, but the classic quality of this family business lives on. “When people buy from a small business like Char Crust, they get a product that is made by a small team of people who really care that the end consumer is getting something that will enhance their life,” says Elisabeth Settimi, president of Char Crust.
It is a dream come true for our products to be sold at a progressive retailer like Hy-Vee, right in our own midwestern backyard. It gives so many more people access.”
Hy-Vee is committed to supporting local economies and communities. Find out why you should, too.
POWERING LOCAL BRANDS
37%
OF ECONOMIC ACTIVITY IN THE UNITED STATES comes from small businesses.
31%
29%
28%
35%
32%
34%
33%
30%
27%
26%
25%
24%
23%
22%
21%
20%
19%
18%
17%
16%
15%
14%
13%
12%
11%
10%
9%
8%
7%
6%
5%
4%
3%
2%
1%
39%
36%
38%
44%
43%
42%
41%
40%
When you spend money within your community, those business owners will be able to do the same. This keeps money circulating regionally, increasing the community’s tax revenue and standard of living.
When brands are successful and profitable, they’re able to grow. This growth can lead to a need for more local employees.
When neighborhood businesses have the ability to develop unique items, visitors may come from other cities, towns or states to buy those products—which means more money for your community.
To expand and enhance product offerings, Hy-Vee has hosted six Best of Local Brands Summits, a Pet Products Summit and the Hy-Vee OpportUNITY Inclusive Business Summit. The events give local, minority- and women-owned brands the opportunity to pitch their products in hopes that they’ll land on Hy-Vee shelves.
Brand
Event
Soon, customers will be able to shop at Hy-Vee stores outside the Midwest. More than 20 new stores will open in Indiana, Tennessee, Alabama and Kentucky over the next few years, with a new distribution center in Nashville, Tennessee.
HY-VEE PLANS TO EXPAND INTO FOUR NEW STATES
SOURCES
Office of Advocacy
Small Businesses Generate 44 Percent Of U.S. Economic Activity
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moment people across the Midwest are eating our hummus. We wish we could meet them all someday
way for Oasis Street Food hummus to land on the shelves of Hy-Vee. “We can’t believe that at any given
Naftaly Stramer and Ofer Sivan were craving authentic Mediterranean food but couldn’t find any locally—so they started making it themselves. Using original recipes from their families, they made falafel and hummus and sold them from a food cart. “From the first day, we were focused on creating fresh, healthy and delicious products from the heart,” says the duo. Their food soon gained enough popularity to open a small Iowa City restaurant called Oasis Falafel. Within a few years, customers wanted to know where they could buy their hummus outside of the restaurant. Those loyal customers paved the
the
TAP THE STATES!
Specialty products can bring in outside funds.
Supporting small businesses creates jobs.
Buying from brands made near you puts money back into the local economy.
Make a big impact when you support small businesses at Hy-Vee.
SHOP
LOCAL
We are excited to be part of Hy-Vee’s health and beauty product offerings, and we love that Hy-Vee is employee-owned and employee-focused. It’s so validating and encouraging for us to have our products on the shelves of such a wide-reaching, quality-focused company.”
and encouraging for us to have our products on the shelves of such a wide-reaching, quality-focused company.”
a wide-reaching, quality-
Hy-Vee is committed to bringing their customers a variety of high-quality products. Our focus on our craft, along with many innovative everyday and seasonal flavors, makes our partnership
products on the shelves of such
with Hy-Vee a perfect fit.”
with Hy-Vee a perfect fit.”
and seasonal flavors, makes our partnership
Having our vinegars on the shelves at Hy-Vee means we can get them into the hands of home chefs all over the region.”
hands of home chefs all over the region.”
We could never have imagined our products would be sold not only throughout Iowa but also in neighboring states. Hy-Vee made that happen.”
states. Hy-Vee made that happen.”
Seeing my products at Hy-Vee gives me great pride in my accomplishments so far. I love how Hy-Vee is dedicated to being involved in its local communities and is loyal to their employees and customers.”
being involved in its local communities and is loyal to their employees and customers.”
being involved in its local communities and is loyal to their employees and customers.”
It is a dream come true for our products to be sold at a progressive retailer like Hy-Vee, right in our own midwestern backyard. It gives so many more people access.”
midwestern backyard. It gives so many more people access.”
It is a dream come true for our products to be sold at a progressive retailer like Hy-Vee, right in our own
gives so many more people access.”
44%