ALL

DAY

kick off with breakfast and Sprint to final whistle drinks. Don’t forget the team merchandise!

BEST BREAKFAST GRAB ’N’ GOS

Watch how to prepare crispy-crust Mia Pizza on the grill for a hot breakfast.

Pizza on the Grill

DONUTS

Fresh from the Hy-Vee Bakery, choose from several varieties to make it easy to carb up for a day of celebrating.

YOGURT PARFAIT

Add some crunch to early morning gatherings with a healthy choice of yogurt and granola in ready-to-serve containers.

MUFFINS

Choose from 10 varieties in 4-or 9-count packs. Start the party off right with a bite from a Hy-Vee Bakery muffin.

These ready-to-eat treats make it easy to spend your time mingling with fellow fans.

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HY-VEE HAS THE FOOD AND BEVERAGES YOU’LL NEED FROM PREGAME BREAKFAST TO POSTGAME CELEBRATIONS.

TAILGATE

The best TAILGATE burgers are at

GRAB & GRILL

PIZZA BURGER

Pick up delicious, flavorful burgers to bring your “A” game to the next tailgate. Hy-Vee’s stringent selection standards for beef means bigger flavor and better value when it comes to what you can choose for your grill.

BURGER MIGNON

JALAPEÑO PEPPER JACK

French onion SWISS

Buffalo Bacon Blue

DOWN

glazed donut burgers

Learn how easy it is to make football cinnamon rolls on Just Pin It on HSTV.com

Football Cinnamon Rolls

View Recipe

chicken-and-waffle bites

football cinnamon rolls

View Recipe

EASY-ASSEMBLE BREAKFAST IDEAS TO FEED YOUR SQUAD

tailgate breakfast nachos

HALFTIME

Male Fan Jumping in Air with Vegetable Tray

Female Fan Jumping in Air with Fried Chicken and Soda

INTO THE END ZONE

Hy-Vee has what you need—whether you’re a last-minute shopper or one who plans ahead.

Bacon & Irish Cheddar IPA

Boursin & Prosciutto

Stack of 4 Beer Cans with the Top One Pouring Out Into a Red Solo Cup

Take a break from the action with Easy-to-make cocktails in a pitcher to serve the crowd. Bonus points if you can match your team’s colors!

grab a cold one

Call all the right plays with A lineup of the best beers AND SELTZERS for tailgating.

hy-vee has the gear you need for Game day!

GEAR UP

Celebrate as soon as you hit the parking lot with breakfast options from hy-vee.

KICKOFF

Platter Full of Grilled Burgers and Bratwursts

AS ONE

Shop Beer

Iowa City Kinnick Stadium Crowd Waving at Children's Hospital

FPO

BEVERAGES

Pick up fresh-squeezed orange juice or freshly brewed coffee for the crowd. Adding a pick-me-up to the drinks is up to you!

GRAB & GRILL

When you’re close to the stadium, stop in the nearest Hy-Vee for all-day hot food to help keep hunger pangs at bay until game time.

Shop for all your game day recipe and beverage needs online. Don’t forget to stock up on team spirit items. Schedule a pickup or delivery time that works for you so you don’t miss a single play.

Run in to Hy-Vee’s convenience store, Fast & Fresh, to pick up any last-minute items you may have forgotten.

Hy-Vee Market Grille Fried Chicken

Vegetable Tray

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Find a Location

Fiesta Tray

Buffalo Wing Platter

Decorated Message Cookie

Fruit Tray

Italian Party Tray

Pretzel Bites with Cheese Dip Tray

Assorted Muffin Tray

Di Lusso Entertainment Tray

White claw black cherry

The perfect introduction to refreshing seltzer that balances the sweetness and tartness of a ripe summer cherry.

BUD-LIGHT LEMONADE

A twist on an old favorite that creates a new gold standard. Variety pack includes lemon, peach, raspberry and strawberry flavors.

TRULY ICED TEA

With durable metal lets for easy folding

Collegiate elite Camp chairs

Team colors in thick-knit fleece

Collegiate Team color beanies

Lightweight with bold team logos

Collegiate Fleece Gloves

Show spirit, quench thirst

Collegiate color-block tumblers

Folding Table Covered with Iowa State Cyclone Plastic Sheet with Crockpot Full of Beans. Table Also has Assorted Sports Paper Plates Cups, and Napkins, Hand Sanitizer, Straws, and French Press.

tailgate set-up tips

Use one for uncooked meat near the grill, another for beverages near the food table and you can even place warmed-up bricks covered with foil in a third to use it as a warming oven.

you need multiple coolers!

Turn your parking spot into a kitchen away from home.

People can use plastic cups to create their own jarcuterie from the platters on the food table.

multi-use cups

Use straws and inverted cupcake liners over cups to keep bugs out of drinks.

Bug-proof drinks

touchdown with Hy-Vee Catering

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Turn to Hy-Vee catering to provide the hot and cold side Dishes to go along with your meat bundle for stress-free party planning.

Avoid a party penalty with unbreakable plastic pitchers and cups available at Hy-Vee.

PITCHERS AT HY-VEE

Balanced Aromatics with clean finish

Founder’s All Day IPA

Hint of citrus; official beer of the MN vikings

MILLER LITE

Clean, Crisp taste; Official beer of the KC Chiefs

BUD LIGHT

Pilsner-Style Lager with hint of herb

modelo Especial

Buy the 50-oz. party-size bag of Skittles so you have enough for picking out the red ones. Use the rest to garnish the rim.

TIP:

yellowhammer slammer

candied margarita

spiked blueberry lemonade

View Recipe

Get all your game day supplies at Hy-Vee

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1. Igloo 38-qt. Wheelie Cooler 2. Team Color Coozies 3. Weber Charcoal Rake, Premium Tongs and Grill Brush 4. Simply Done Multi-Purpose Lighter 5. Banana Boat Sport Performance SPF 30 6. Wet Ones Antibacterial Hand Wipes 7. Crock-Pot Classic Original Slow Cooker 8. Sensations Paper Straws 9. Today by Primula Coffee Press 10. TopCare Hand Sanitizer 11. Team Color Party Goods 12. CharKing Charcoal Briquets

Find breakfast tailgate options with the help of Hy-Vee Catering, and the Wine & Spirits Department can help guide selections to stock the cooler.

Fri 4-7pm & Sat 11-2pm: Sept Oct 1/2 & Oct 29/30

IN-STORE DEMO

Burger Mignon

View Recipe

• Brioche bun • Stonewall Kitchens roasted garlic onion jam • Gourmet steakhouse burger mignon • Arugula • Tomato slices • Blue cheese crumbles

Fri 4-7pm & Sat 11-2pm: Sept Oct 1/2 & Oct 29/30

IN-STORE DEMO

Mushroom-Swiss BurgeR

MUSHROOM-SWISS

Fri 4-7pm & Sat 11-2pm: Sept Oct 1/2 & Oct 29/30

IN-STORE DEMO

View Recipe

• Shredded Pepper-jack cheese • Diced jalapeños • Touch of hot sauce • Crushed red peppers

JalapeÑo Pepper Jack burger

JALAPEÑO PEPPER JACK

Pizza BUrger

Fri 4-7pm & Sat 11-2pm: Sept Oct 1/2 & Oct 29/30

IN-STORE DEMO

View Recipe

PIZZA BURGER

Grass Football Field with White Painted Hash Mark

Feed the crowd burgers, brats and more with meat bundles from Hy-Vee. There’s one to fit your game day needs.

meat bundles

• Available in 85% lean and 93% lean patties

Food for the crew

Platters and Buckets from Hy-Vee make it easy to offer sweet and Savory options to Keep the entire gang fed all day.

with ease

• Swiss cheese • Caramelized onions • Gourmet mushroom steakhouse burger • Grilled red bell peppers • Grilled mushrooms • Wheat bun

• Shredded Swiss cheese • Diced onions • Mushrooms

View Recipe

• Shredded Cheddar cheese • Bleu cheese • Diced onions • Touch of hot sauce

MUSHROOM-SWISS

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Fast and easy ways to feed the game day Fans.

THE LINEUP

Purchase fundraising merchandise from select Hy-Vee locations

Two designs of The Iowa Wave Shirt, including a 5th anniversary edition, are available in adult sizes from S to 2XL.

TOPS

New this year is the Field Rivals Fight Together t-shirt, available at select Hy-Vee stores.

RIVAL TEES

hy-vee helps the wave

Hy-Vee meat bundles provide variety for your tailgate grill.

GAME-DAY MEATS

At the end of the first quarter, fans, players and coaches in Kinnick Stadium turn away from the playing field and wave to the children and their families in the “Press Box,” an area in the University of Iowa Stead Family Children’s Hospital that offers a perfect view of the field. The tradition began in 2017 when a fan on social media suggested the tribute to the patients in the newly built hospital. Another altruistic component was also born: Proceeds from sales of The Iowa Wave Shirt merchandise are donated to the children’s hospital. To date, more than $1.3 million has been gifted. The merchandise program is expanding this year to include a Field Rivals Fight Together t-shirt sold around and outside of Iowa so other sports fans can support both their own teams and the hospital.

Platters and Buckets from Hy-Vee make it easy to offer sweet and Savory options to Keep the entire gang fed all day.

Easy-drinking hard seltzer available in original lemonade, black cherry, strawberry and peach varieties. A 5-step filtration process produces a clean finish with no aftertaste and a hint of fruit flavor.

Shop Seltzers

Fri 4-7pm & Sat 11-2pm: Sept 24/25 & Oct 22/23

IN-STORE DEMO

View Recipe

• Brioche bun • Stonewall Kitchens roasted garlic onion jam • Gourmet steakhouse burger mignon • Arugula • Tomato slices • Blue cheese crumbles

French onion swiss BURGER

View Recipe

• Parmesan cheese • Diced onions • French onion seasoning

BURGER MIGNON

French onion SWISS

Fri 4-7pm & Sat 11-2pm: Sept 17/18 & Oct 15/16

IN-STORE DEMO

View Recipe

• Brioche bun • Stonewall Kitchens roasted garlic onion jam • Gourmet steakhouse burger mignon • Arugula • Tomato slices • Blue cheese crumbles

BUFFALO BACON BLUE BURGER

View Recipe

• Shredded Cheddar cheese • Bleu cheese • Diced onions • Touch of hot sauce

Buffalo Bacon Blue

Fri 4-7pm & Sat 11-2pm: Sept 10/11 & Oct 8/9

IN-STORE DEMO

View Recipe

• Brioche bun • Stonewall Kitchens roasted garlic onion jam • Gourmet steakhouse burger mignon • Arugula • Tomato slices • Blue cheese crumbles

View Recipe

+ Also available with a variety of local seasonings

Bacon & Irish Cheddar IPA

BACON & IRISH CHEDDAR IPA BURGER

Fri 4-7pm & Sat 11-2pm: Sept 1/2 & Oct 29/30

IN-STORE DEMO

View Recipe

• Brioche bun • Stonewall Kitchens roasted garlic onion jam • Gourmet steakhouse burger mignon • Arugula • Tomato slices • Blue cheese crumbles

BOURSIN & PROSCIUTTO BURGER

View Recipe

Boursin & Prosciutto

Our Signature Gourmet Steakhouse Burgers 6oz Made with Fresh Ground Chuck infused with fresh ingredients:

Classic Hy-Vee Burger Patty Made with Fresh Ground Chuck

Our Signature Gourmet Steakhouse Burgers 6oz Made with Fresh Ground Chuck infused with fresh ingredients:

Our LARGE 8oz Pub BURGER PATTIES Made fresh daily from fresh ground chuck

+ Also available with a variety of local seasonings

Our LARGE 8oz Pub BURGER PATTIES Made fresh daily from fresh ground chuck

AS ONE

GRILLED BREAKFAST PIZZA Buy 14-in. combo breakfast take-and-bake Mia Italian Pizza and heat it on the grill for a warm breakfast on chilly fall mornings. How to Grill: Line coals along outside of grill to create an indirect heat source. Preheat grill on medium heat until it reaches 325°F. Place pizza in the center, away from coals, and grill for 15 to 20 minutes, turning every 5 minutes until golden brown.

View Specials

FPO

EASY-ASSEMBLE BREAKFAST IDEAS TO FEED YOUR SQUAD

Take a break from the action with Easy-to-make cocktails in a pitcher to serve the crowd. Bonus points if you can match your team’s colors!

• Available in 85% lean and 93% lean patties

Classic Hy-Vee Burger Patty Made with Fresh Ground Chuck

• Shredded Swiss cheese • Diced onions • Mushrooms

Our Signature Gourmet Steakhouse Burgers 6oz Made with Fresh Ground Chuck infused with fresh ingredients:

• Shredded Pepper-jack cheese • Diced jalapeños • Touch of hot sauce • Crushed red peppers

Our Signature Gourmet Steakhouse Burgers 6oz Made with Fresh Ground Chuck infused with fresh ingredients:

• Parmesan cheese • Diced onions • French onion seasoning

Our Signature Gourmet Steakhouse Burgers 6oz Made with Fresh Ground Chuck infused with fresh ingredients:

Fri 4-7pm & Sat 11-2pm: Sept 17/18 & Oct 15/16

IN-STORE DEMO

• Shredded Cheddar cheese • Bleu cheese • Diced onions • Touch of hot sauce

Our Signature Gourmet Steakhouse Burgers 6oz Made with Fresh Ground Chuck infused with fresh ingredients:

View Recipe

Fri 4-7pm & Sat 11-2pm: Sept 10/11 & Oct 8/9

IN-STORE DEMO

Fri 4-7pm & Sat 11-2pm: Sept 1/2 & Oct 29/30

IN-STORE DEMO

+ Also available with a variety of local seasonings

Our LARGE 8oz PUB BURGER PATTIES Made fresh daily from fresh ground chuck

+ Also available with a variety of local seasonings

Our LARGE 8oz PUB BURGER PATTIES Made fresh daily froms fresh ground chuck

Hint of citrus; official beer of the MN vikings

MILLER LITE

Clean, Crisp taste; Official beer of the KC Chiefs

BUD LIGHT

Pilsner-Style Lager with hint of herb

Modelo especial

Learn how easy it is to make football cinnamon rolls on Just Pin It on HSTV.com