At GroupM, we have a singular mission: to shape the next era of media where advertising works better for people. In this year's inaugural gift guide, we’re highlighting that mission by showing the influence digital advertising has had on the purchasing decisions of our colleagues. After crowdsourcing the GroupM network around the world on the products, experiences, and items they purchased this year through digital ads, we’re sharing those insights and products with you in hopes that you are as inclined to purchase through ads and recommendations as they were this holiday season.
Explore gifts
If the shoe fits
Dare to design
Turn up your tech
Beauty bliss
Walk the runway
Animal lovers
Fill your free time
Always accessorize
Happy holidays & happy shopping!
2023
The Ultimate GroupM Holiday Gift Guide
Holiday
Vessi Soho sneaker
Comrad compression socks
IGOR Babet baby shoes
New Balance sneaker
Adidas Terrex watershoes
Nike Pegasus Turbo sneakers
Palado sandals
YOUR GUIDE TO FOOT & SHOE COMFORT & CLEANLINESS
Bombas socks
Discovered by Jia via Podcast Sponsorship
Vivaia sandals
- Brett Julienne, Senior Digital Consultant, Programmatic
The Yaffa Sandal is super elegant and really good quality. There was a sale at the time of purchase that meant the price was right, too."
"
The Vivaia "Yaffa" Sandal is super fashionable and within a reasonable price point for its high end design.
Sleek, waterproof sneaker, made with vegan leather and Vessi's Dyma-tex® knit material.
Daily compression socks for all-day energy, support, and comfort.
100% cotton baby shoes with reinforced toe and flexible structure for easy dressing.
This casual kick is a throwback to their classic running shoe, and combines everyday style with modern tech.
Comfortable and easy to wear and take off with quick drain & dry.
Made from recycled materials, lightweight, and flexible to help you cover challenging distances.
A great alternative in style and price to Birkenstock with the same comfort level.
Handmade sneakers inspired by vintage basketball styles.
Axel Arigato 90's area sneaker
Designed for everyday comfort and hiking, with slip resistance.
Bond Street by Red Tape sneakers
Fashionable, all-day comfort, showcasing Jordan's history and heritage with premium materials.
Nike Air Jordan low sneakers
Protects against water damage and stains on almost any material.
RESHOEVN8R water + stain repellent
Brings together classic leather Jordan style with modern suede.
Nike Jordan series mid
Instagram Sponsored Ad
Bombas socks are great socks all around and I've bought multiple versions! The tennis ones are perfect for tennis. With their tab design and just the right amount of cushioning, they never fall down."
- Jia, Communication Manager, Global Marketing
Bombas are reliable socks with a recognizable design and an admirable giving back mission: One Purchased = One Donated.
Instagram Influencer Post
Instagram Influencer Partnership Reel
Instagram Influencer Partnership Post
Discovered by Brett Julienne via Instagram Sponsored Ad
Google Sponsored Search Results
Discovered via
The average holiday shopper spends over $1,000 USD a year in holiday gifts. This shopping usually occurs between October & December.
Playstation®5
Razer Gaming mouse
Marshall Major IV headphones
Samsung Pro SSD
HP Victus laptop
YOUR GUIDE TO DIGITAL DEVICES, SYSTEMS & PLATFORMS
Google Pixel 6a
Discovered by Stephan via Online Video-Instream Ad
With the PS5™ you will experience lightning-fast loading with an ultra-high speed SSD, deeper immersion, adaptive triggers, and 3D audio.
High-performance wired and wireless mouse made for every gamer's hand.
With 80+ hours of wireless playtime & charging and custom-tuned dynamic drivers that deliver unrivalled sound.
The internal solid state hard disk contains 2TB of storage, thermal control, maximum speed, and is PS5 compatible.
Enjoy an immersive experience with crystal-clear visuals, a versatile gaming keyboard, great battery life, and a built in cooling system.
Webpage Pop-Up Ad
This phone is a great mid-level smartphone with a high-end OS and camera. A positive previous product experience with an earlier model was the main purchasing point for me."
- Stephan, Managing Director
The Google Pixel 6a utilizes Google's own Tensor SoC, even better camera software, a stunning design, and the best haptics.
Amazon Featured Product
Webpage Sponsored Ad
Wireless, hands-free speaker that is compatible to most devices.
Soundbot water resistant speaker
Over $204 billion USD (and increasing) are spent worldwide on holiday online shopping each year.
Shrine Drop It hair toner
Annemarie Börlind cream
Fit Me foundation
Viori shampoo bar
Kiehl's skincare products
YOUR GUIDE TO PERSONAL CARE: HAIR, NAILS & SKIN
Beachwaver curling iron
Discovered by Erica via TikTok Sponsored Ad
These toners provide a subtle tint of color to a light base and remove brassy tones, leaving your hair fresh all day.
Tightens facial contours, promotes cell renewal, and provides intensive care for a smooth skin feeling.
Fit Me is all about matching your individual skin tone and texture, with true-to-tone shades, for a natural look & feel.
These products contain ritually-prepared Longsheng rice water used by the Red Yao and come in a variety of scents.
Kiehl's has a diverse selection of skin care products from toners, serums, creams, cleansers, color correctors, and more.
TikTok Influencer Parternship Post
The Beachwaver is perfect if you want to do something different with your hair, and is more budget friendly than similar products on the market. Its design automatically turns and rolls your hair unlike standard hair curlers, which is a huge benefit to me."
- Erica, Partner, Director, Planning
The Beachwaver is a user-friendly, sleekly designed curler that will leave your hair with long-lasting beachwaves.
Digital Kiosk Store Ad
Hulu Stream Commerical
TikTok Sponsored Ad
In-App Game Ad
Award winning skincare with superior preformance and proven results.
Zo®Skin Health skincare products
TikTok Influencer Product Review
Professional Grade Heat Protectant that shields and protects your hair from damage caused by hot hair tools.
Arvazallia heat protectant spray
Flawless matte finish available in a large range of super saturated shades.
Super Stay Matte Ink® Liquid Lipstick
Year over year, the sale and consumption of hot chocolate has risen.
Müdavim Stoneware mug
Emma One mattress
Ava & May candles
Papaya reuseables
Dyson V12 Detect Slim™ Absolute vacuum
YOUR GUIDE TO HOME DECOR, COMFORT, APPLIANCES, UPKEEP
Loftie Clock
Discovered by Sam via Instagram Sponsored Ad
Handmade, specially design cup, durable, and dishwasher suitable.
Uses modern sleep technology to provide optimal back relief with good quality materials.
These colorful and diverse candles are developed with great importance to the highest quality and naturalness.
The eco-swap reuseable that replaces rags & papertowels, are all natural & 100% compostable.
Both powerful and compactful cordless vacuum that auto adjusts suction & releases microscopic dust.
I first discovered the Loftie alarm clock on Instagram. Beautifully designed and updated with just enough high tech to keep my nights low tech."
- Sam, Executive Communications Director
The Loftie alarm clock is engineered by sleep scientists to help you sleep deeper and wake up rested.
Instagram Influencer Partnerhsip Post
These cotton tableclothes are decorative, functional, and easy to clean.
English Home Nola table cloth
The professional grade outdoor oven is wood-fired and versatile. Great for all skill level cooks.
Gozney Dome outdoor oven
Tappan's makes it easy for collectors to buy art from artists and connects artists & collectors.
Tappan Collective artwork
Transform your living space with unique, premium-quality art posters.
Poster Wall prints
Discovered by Grace via Instagram Sponsored Ad
- Grace, Group Creative Director
I love Ruggables modern designs and collaborations with designers and famous artists. The material is super soft and durable. More importantly, my cats can scratch it and it won't get destroyed!"
Ruggable Washable Rugs™ are beautifully designed machine-washable rugs that also give back to the community.
Ruggable
This lounger is posture-promoting, and a great alternative to a couch or loveseat, made of plush velvet.
Instagram Influencer Product Review
Modern and sleek circular mirror that come in 3 varieties for you to mix and match in your home.
Decorative circular wall mirror
On average, over 25% of holiday shopping occurs online as e-commerce sales, as opposed to in-store.
Palermo House Dune Divan lounger
https://palermo.house/collections/indoor-collection?utm_source=google&utm_medium=ppc&utm_campaign=20487731421&utm_content=&utm_term=&nbt=nb%3Aadwords%3Ax%3A20487731421%3A%3A&nb_adtype=&nb_kwd=&nb_ti=&nb_mi=&nb_pc=&nb_pi=&nb_ppi=&nb_placement=&nb_li_ms=&nb_lp_ms=&nb_fii=&nb_ap=&nb_mt=&gclid=CjwKCAiA0syqBhBxEiwAeNx9N8VXOtC-3xnQG8hICl_O_iUbseoKyBG5W5CmnnHWP_-QGq-H9to44hoCC0MQAvD_BwE
Reprise Aspen leggings
Corridor collar shirt
Alpha Industries x NASA Apparel
Adidas ZNE Full Zip Sweatshirt
Uniqlo cropped sweater
YOUR GUIDE TO ALL THINGS FASHION & APPAREL
Vegan 90's leather pants
Discovered by Veronica via Instagram Influencer Product Review
All in one leggings that are soft, comfy, stretchy and made from a plant-based fabric.
The company designs its garments in-house & partners with ethical and environmentally sustainable workshops.
The reflective logo is an added bonus to the iconic NASA legacy.
This hoodie is made of four-way stretch material, so you don't need to worry about being restricted.
A staple for any wardrobe, the feel of the material is super soft as well as stylish.
Instagram Influencer Partnership
These straight cut leather pants are both flattering and fashionable. Their fleece lined interior allows for maximum comfort when wearing. I have already found myself twinning with friends in these."
- Veronica, Senior Associate Designer
Instagram Brand Post
Worldwide, 11 large holidays are celebrated in December including Christmas, Kwanza, Hannukah, Bodhi Day, Feast Day of our Lady Guadalupe, Yule, Zarathosht Diso, Boxing Day, and New Year's Eve.
These Abercrombie & Fitch leather pants combine quality and style, featuring pockets and a secure zipper enclosure.
Pet hair remover
Earth Rated dog waste bags
Karaca cat coffee set
Embroidered pet sweatshirt
YOUR GUIDE TO PET & ANIMAL PRODUCTS, APPAREL & ENTERTAINMENT
Snapy insect catcher
Discovered by Jutta via X (formerly Twitter) Ad
Keep your home clean with this portable carpet scraper, that helps eliminate pet fur.
Compact and convenient waste removal bags, made partially from recycled plastic.
Set of 6 coffee mugs and dishes made of porcelain.
Cats & Stitch turns your beloved pets into very accurate, custom, and high quality embroidered products.
I liked the idea and functionality of the product, plus I had not seen it before. I tried it out and it was easy to use and functional. Definitely great for people who are a bit afraid of bugs, but do not want to harm them either."
- Jutta, Corporate Sourcing & Optimization
Remove your home of insects with Snapy insect catcher, that allows for hands-free, humanitary removal of bugs.
X (formerly Twitter) Ad
Youtube Product Review Video
Small, light-weight interactive cat toy, also know as Cat Crazies.
Cat toy
More holiday shopping is done in the two days ahead of the holidays than it is on large sale days.
All Good People Here: A novel
10-Celebrating 10 Issues of The Local Project
BABOLAT Pure Aero 98 tennis raquet
Giraffes Can't Dance baby book
YOUR GUIDE TO THE THINGS TO DO, READ & PLAY
UCI cinema movie
Discovered by Halit Furkân via Web Sponsored Ad
Written by Crime Junkie podcast host, Ashley Flowers.
10 issues in a single volume, it features work from local architects and designers from Australia and New Zealand.
Perfect for high-performance competitors, who play fast, are looking to progress, and attack the ball.
This touching tale is the perfect baby book for the new toddler in your life.
Amazon Featured Products
A really nicely produced movie trailer drew me in to see a good quality movie."
- Halit Furkân, Video Consultant
UCI cinema helps to promote the movies playing in their theathers in Germany by sharing trailers through ads.
These breath-taking, sleekly designed drum sticks are the perfect addition to your musical equipment.
AHEAD drum sticks
Not your typical waterbottle, with scent-based flavor to make your water delicious.
air up® waterbottle
waterdrop adds vitamins, electrolytes or caffeine to your water. The starter set is equipped with a microflask glass, holder, and flavor packs.
waterdrop®
It is believed that ice skating was developed in Scandinavia, though research suggess that early ice skating happened first in Southern Finland.
The Comfy
It's easy to get lost in this fun and cozy cover. It's a great gift especially for those who get cold easily.
The Comfy®
Punto Kalp Kolye necklace
Coach® Logan Carryall
Apple Watch Series 9
Notbranded jewelry
YOUR GUIDE TO STAND OUT: JEWELRY & BAGS
Swatch® watch
Discovered by Kristina via Instagram Sponsored Ad
Simple yet elegant gold necklace selection.
Available in a variety of materials, sizes and connection options.
Large variety of beautiful and simple earrings, rings, necklaces, and more.
Google Sponsored Product
I wanted a watch, something different from the things you "normally" get, and this looked really good."
- Alexandra, Media Accounting
Simply and afforable ring that subtled emphasizes your hand.
Pandora Knotted Hearts ring
It is estimated, that each year about 210 million ski enthusiasts take to the slopes worldwide.
The watch face is big, bold, bright, and water resistant, made of quartz, and features a silicone wristband.
Elegantly structured leather and features a detachable cross-body strap and inner pockets.
