Auto Cross-Image Shopping

EMBRACING IMAGES & DRIVING MID- TO-LOWER FUNNEL ACTIONS

CROSS-IMAGE SHOPPING REPORT

Automotive

Country Music

Do-it-Yourself

Sports & Outdoors

TARGET DEMOGRAPHIC INTERESTS

Drive mid-lower funnel actions through the power of images! GumGum’s visual intelligence identifies image and content consumption trends across our platform, empowering advertisers to understand audience behavior in greater detail than ever before. With these insights, automotive brands can understand image and content consumption that drive consumers through the purchase path & drive ROI by activating machine-learning tactics on websites that are relevant to the brand's core audience.

thevisionary.com

Santa Monica • New York • Chicago • Detroit • San Francisco • Atlanta • Dallas • Miami • Detroit • Washington • Boston • London • Sydney • Melbourne • Toronto • Tokyo

PREMIUM PUBLISHERS

ENGAGING CREATIVE

Consumers were 20x more likely to click on a truck ad displayed over a competitor’s truck as compared to the same ad overlayed on top of a generic truck segment image. An example of this is when GumGum ran a campaign for RAM Truck. The cross image report uncovered that (in order of most viewed) consumers who viewed a RAM ad then went on to view images of GM Sierra, Chevy Silverado and Ford F-150. Over 90% of consumers who viewed a RAM image later viewed an image of a top competitor's truck. Keyword targeting in relevant content illustrated that model-specific keywords such as RAM 1500, Ford F-150 and Chevy Silverado performed 2.5x more effectively than segment-targeted keywords like Light-Duty Truck, Truck MPG, Short Bed Truck.

IMAGE & KEYWORD INSIGHTS

Percentage of consumers who viewed a competing brand's truck after seeing a RAM image. Model-specific keywords vs. segment-specific keywords vs. overall keywords vs. other truck intender BT.

TOP PERFORMING DAY

Friday was the top performing day of the week for performance and image consumption.

STEALING SEGMENT SHARE

TOP KEYWORDS

69.95%

70.79%

FORD

CHEVY

SU M T W TH F S

GMC

87.71%

RAM GMC Siena F-150 Truck Chevy Silverado Nissan Full-Sized Trucks Toyota Tundra Silverado GMC Trucks Nissan Titan Top-Rated Trucks RAM Truck

thevisionary.com

Santa Monica • New York • Chicago • Detroit • San Francisco • Atlanta • Dallas • Miami • Detroit • Washington • Boston • London • Sydney • Melbourne • Toronto • Tokyo

MUSIC

DIY

SPORTS

OUTDOORS

AUTOMOTIVE

VERTICALS ANALYSIS

Through its direct integration with thousands of quality content publishers, the GumGum platform delivers brand campaigns at scale. This premium inventory is available programmatically and also through GumGum exclusively. RAM ran roughshod over the competition by implementing several highly intelligent machine-learning targeting tactics. Here's a taste of how the brand achieved such stellar results: Executed conquest campaigns by running ads on images that featured its most popular competitor's. Prospective RAM customers viewed GMC, Chevy and Ford images more than any of the brand's rivals. Delivered animated creative to improve CTR, incorporating custom RAM shopping tools to increase conversions and drive efficient CpLFA. Optimized results by testing conquest-specific messaging.

MUSIC

OUTDOORS

AUTOMOTIVE

DIY