CONTACT Tel: (844) 522-7270
Santa Monica HQ
1314 7th St, 4th Floor
Santa Monica, CA 90401
SIZE
PROMINENCE
PLACEMENT
SHARE OF VOICE
VISIBILITY
Percent of exposure in view
Number of signage locations in view
Position of sponsor
Size of sponsor relative to the entire frame
Background vs foreground exposure
Clarity of sponsor’s exposure
CLARITY
Our unique technology tracks logo impressions across broadcast TV, online streaming and team- and fan-owned social media accounts—across all platforms—to measure what it would have cost to buy an equivalent amount of reach and engagement. We do all of this in less than a week, and use the following six factors from our Media Value Percentage (MVP) methodology to keep score:
HOW WE DO IT
$916K
$981K
YOKOHAMA
ADIDAS
COMBINED MEDIA VALUATIONON SOCIAL MEDIA
$1.33 M
$387 K
$106 K
$48 K
Jersey Sponsorship
Social MEDIA Network
Jersey Sponsorship Sample Post
Team
Player
Not Owned
FA Cup Owned
$1.51 M
$207 K
$87 K
$63 K
MEDIA VALUE by
ACCOUNT TYPE
$0.9 M
$0.97 M
YOKOHAMA
ADIDAS
Jersey Sponsorship Media Value
$4.74 M
$8.81 M
FLY EMIRATES
PUMA
COMBINED MEDIA VALUATIONON SOCIAL MEDIA
$7.72 M
$978 K
$477 K
$252 K
Jersey Sponsorship
Social MEDIA Network
Jersey Sponsorship Sample Post
Team
Player
Not Owned
FA Cup Owned
$3.19 M
$3.6 M
$1.38 M
$1.23 M
Media Value BY
ACCOUNT TYPE
$4.69 M
$4.73 M
PUMA EMIRATES
Jersey Sponsorship Media Value
Goooooaaaaal! During the 2017 FA Cup Final, Arsenal vs. Chelsea, GumGum's computer vision technology analyzed all social media activity to determine the jersey sponsorship media value generated by each team.
THE EMIRATES FA CUP FINAL
