GumGum + Jeep Casestudy

gumgum.com

SHOW A SPORTS DRINK WITH MAP ROUTES GOING TO DIFFERENT AREAS IN THE NEW GUMGUM BRANDING ILLUSTRATION STYLE, SHOW ICONS OF DEVICES WITH ADS AT THE END OF EACH ROUTE OR DIFFERENT FLAGS SEE SITE FOR INSPIRATION https://stepmap.jp/?utm_source=gumgum&utm_medium=in-image-bnr&utm_campaign=stepmap-1004&utm_content=walk

START

Learn how our proprietary targeting capabilities drove winter sports enthusiasts to explore Jeep Compass online

GUMGUM ADS DEBUTED JEEP COMPASS IN JAPAN WITH 1,900,000 HIGHLY TARGETED IMPRESSIONS

gumgum.com

INTRODUCTION

THE RESULTS

THE ASK

OUR SOLUTION

THE CLIENT

Jeep Compass Entice adventuresome Japanese customers to learn about the new, winter-ready Jeep Compass online. We leveraged our proprietary targeting capabilities to find outdoor adventure seekers, winter sports fanatics and SUV enthusiasts in Japan. Then, we used our computer vision technology to serve up ads for Jeep Compass in relevant contexts. The campaign’s success snowballed to 1,900,000 total impressions and brought 7,800 targeted visitors to the Jeep Compass landing page. Reaching the right audience paid off with a 1.25x longer average stay on the Jeep Compass landing page.

gumgum.com

APPROACH

Thanks to our proprietary targeting capabilities, we caught the attention of Jeep’s demographic while they were already dreaming of their next off-road excursion. Outdoorsmen, gearheads and adventurers couldn’t miss Jeep Compass on their favorite winter sports or auto industry news sites. Our computer vision technology lent a hand, too, by scanning millions of webpages to find eye-catching, relevant images and videos on which to place In-Image ads.

TOP PERFORMING VERTICALS

SPORTS AUTO OUTDOOR

JEEP CROSSOVER OUTDOORS

TOP PERFORMING KEYWORDS

INSIGHTS

We collected data to inform our decisions during the campaign flight. We found that three specifc keywords and verticals delivered the most success:

Moat benchmark: 52.8%

78.73%

Moat benchmark: 3.2%

6.64%

Total clicks

7,800

Total Impressions

Longer than average stay on the Jeep Compass landing page

IMPRESSIONS

ENGAGEMENT RATE

VIEWABILITY

1,900,000

1.25x

RESULTS

AWARENESS. HYPE. CLICKS.

gumgum.com

GET IN TOUCH. WE CAN HELP YOU REACH YOUR GOALS.