Reach your desired audience without
relying on personal data or cookies
Future-proof your targeting
Avoid unsafe content, without constraining campaign reach or performance
Achieve brand safety and suitability
Hone in on page-level content that will amplify your brand message
Align with the most relevant content
Contextual targeting that puts your
brand in the best light
Verity™, the most sophisticated contextual intelligence for cookieless targeting and brand safety
Proprietary technology
01
Ad products built to stand out, and get attention
Eye-catching ad products
03
Quality inventory across thousands of trusted publisher sites
Quality inventory
02
Your brand across trusted & relevant content
Premium inventory that performs
High-impact units built as added value
Contextual
audience insights
Easy direct & programmatic activation
Proprietary 1st party data as added value
Dedicated team
by account
Cookieless
targeting solution
Unmatched
brand safety
By combining Verity™ with our partnerships with Human and NewsGuard, GumGum ensures that ads are served to engaged users on relevant & safe content.
Full-page analysis
Enhanced performance
A full suite of custom & turn-key integrated creative solutions
Premium & trusted partners
Data/vendor integrations
View gallery
Benefits of working with GumGum
DAN Media Trial
August 2020
GumGum partners with Dentsu to determine the effectiveness and efficiency of contextual targeting vs. behavioral targeting.
Goldman Sachs Investment
April 2021
GumGum received a $75 million investment by Goldman Sachs Growth to accelerate the growth contextual intelligence
MRC Accreditation
July 2021
GumGum is the first independent ad tech provider to earn content-level accreditation for contextual analysis, brand safety and suitability
Verity™ is a credible and trusted contextual intelligence solution
Over the last 12 months, GumGum’s credibility in the contextual space has been solidified by multiple third parties.
DSPs integrations
DSPs integrations
GumGum’s proprietary contextual intelligence technology, Verity™, analyzes text, images, and videos in order to provide relevant, brand-safe, and effective advertising.
Enhanced performance
A full suite of custom & turn-key integrated creative solutions
Premium & trusted partners
Data/vendor integrations
Benefits of working with GumGum
Premium inventory that performs
High-impact units built as added value
Contextual
audience insights
Easy direct & programmatic activation
Proprietary 1st party data as added value
Dedicated team
by account
Cookieless
targeting solution
Unmatched
brand safety
DSPs integrations
Verity™, the most sophisticated contextual intelligence for cookieless targeting and brand safety
Proprietary technology
01
Ad products built to stand out, and get attention
Eye-catching ad products
Quality inventory across thousands of trusted publisher sites
Quality inventory
03
02
GumGum Acquires
JustPremium
August 2021
Together we will become the most powerful global solution for a cookieless future through contextual technology and
high-impact creatives
Goldman Sachs Investment
April 2021
GumGum received a $75 million investment by Goldman Sachs Growth to accelerate the growth of contextual intelligence
MRC Accreditation
July 2021
GumGum is the first independent ad tech provider to earn content-level accreditation for contextual analysis, brand safety and suitability
GumGum Acquires
JustPremium
August 2021
Together, we will become the most powerful global solution for a cookieless future through contextual technology and
high-impact creatives
MAGNA: IPG Media Trials
November 2021
GumGum partners with MAGNA to test the impact of contextual targeting on consumer mindset
GumGum Acquires Playground XYZ
December 2021
First of its kind full-service advertising platform that delivers the Mindset Matrix; creative, content, and consumer attention measurement that is privacy compliant, all in one.
