Android owners who use Google Chrome and browse the web on mobile over desktop were most likely to engage with the campaign.
ANDROID CHROME USERS
A CUT ABOVE
‘Computers & Technology’ and ‘Food & Beverage’ were the two content categories that the highest performing audiences had an affinity for.
TECH AND FOOD FANS ENGAGE
Go RVing generated strong performance when targeting families, particularly moms.
The campaign yielded a number of valuable insights.
College-educated women with household incomes of $50K-$100K were most likely to engage with the campaign.
MOST ENGAGED AUDIENCE
GumGum’s In-Screen Frame ads generated the highest KPIs in terms of traffic and awareness, posting the campaign’s highest engagement & click-through rates.
IN-SCREEN FRAME UNITS OUTPACE OTHER UNITS
Ad placements on travel and sports sites performed the best, based on site traffic.
TRAVEL AND SPORTS DELIVER
Drove Awareness and Engagement with an Overall 1.08% CTR
9x higher than the industry benchmark of 0.12%
2x higher than the industry benchmark of 3.6%
7.31% Desktop Engagement
22.69% Mobile Engagement
Over 2.2x higher than the industry benchmark of 10.1%
Over 1.5x higher than the industry benchmark of 54.5%
In-View Rate of 85.87%
Source: MOAT Analytics