GumGum is the First Independent Ad Tech Provider to Earn MRC Content-Level Accreditation For Contextual Analysis, Brand Safety and Suitability.
What Does That Mean?
GumGum’s content-level solution, Verity™, goes one step deeper than property-level analysis by incorporating all available signals (text, image, audio and video) within an environment rather than just text.
There are two levels of accreditation possible: property-level and content-level. Property-level only requires consideration of text, whereas content-level requires consideration of imagery, text, audio and video.
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What Does This Mean for the Industry?
Setting
the standard
Defining
the parameters
Increasing
transparency
Further the adoption of contextual as a primary targeting solution
Define a set of standards and parameters of contextual solutions and their effectiveness
Increased transparency as to what the industry should expect from contextual providers
How Much Do You Know About Your Contextual Provider? Are You Asking the Right Questions?
Property-Level
Content-Level
Property-level only requires consideration of text elements from the webpage, video or mobile app.
Content-level requires consideration of imagery, text, audio, and video.
Text
Image
Audio
Video
Verity™
GumGum’s contextual intelligence technology, Verity™, scans text, image, audio and video to derive human-like understandings. These insights are used by the buy-side and sell-side for executing contextually relevant and brand suitable advertising.
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Is your contextual provider accredited or in the process of being accredited?
Does your contextual provider have any research that validates their contextual approach is working?
What signals does your contextual provider include in their contextual analysis (text, image, audio, and video)?
Is your contextual provider accredited or in the process of being accredited?
Does your contextual provider have any research that validates that their contextual approach is working?
What signals does your contextual provider include in their contextual analysis (text, image, audio, and video)?
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Is Your Contextual Provider Accredited?
GumGum’s Contextual Intelligence Solution
Who is the MRC?
The Media Rating Council accredits audience measurement services that are relied on by buyers and sellers in the advertising industry.
Their mission is to secure for the media industry and related users measurement services that are valid, reliable and effective.
Verity™ is accredited for content-level Contextual Analysis, Brand Safety and Brand Suitability.
This recognition by the MRC validates that GumGum’s proprietary contextual intelligence solution is able to consider all available signals (text, image, audio and video) needed to give a true contextual reading. Verity™’s content-level accreditation spans across desktop and mobile web for English-language content-level text/image classification and video image/audio classification. GumGum, which has been building its own proprietary contextual APIs for over a decade, is now showing the industry what they should expect from contextual providers.
What services are we accredited for?
What is the difference between Property-level vs. Content-level?
Property-level only requires consideration of text elements from the webpage, video or mobile app.
Content-level requires consideration of imagery, text, audio and video.
Is Your Contextual Provider Accredited?
GumGum’s Contextual Intelligence Solution