gumgum.com
INTRODUCTION
Our ads were remarkably cost-effective at driving conversions as low as XX JPY per ad.
SUCCESSFUL RESULTS
THE ASK
OUR SOLUTION
THE CLIENT
Pocari Sweat is a large Japanese brand known for being a healthier and a safer sports drink compared to other electrolyte competitors.
Raise awareness through an engaged audience social campaign encouraging active individuals to use Pocari Sweat’s step-mapping tool.
GumGum created two animated ads for Pocari Sweat: an In-Image ad touting the benefits of walking, and an In-Screen ad prompting the user to map their steps and post them to social media for the chance to win a Fitbit. Then, we leveraged our proprietary computer vision technology to direct the ads towards key demographics while they browsed relevant content.
The campaign drove 420 unique web users to sign up for the step-mapping tool and share their steps with their friends on social media. Overall, the ads achieved a 10.33% engagement rate— 3.2 times higher than the industry average.
gumgum.com
"WALKERS"
CREATIVE
3
2
1
OUTPERFORMED
OTHER VENDORS
OUTPERFORMED
"FITBIT"
CREATIVE
TOP PERFORMING VERTICAL
INSIGHTS
We collected data to inform our decisions throughout the campaign flight. Here are a few helpful things we learned:
SPORTS
OUR
IN-SCREEN ADS
Moat benchmark: 52.8%
82.29%
VIEWABILITY
Moat benchmark: 3.2%
10.33%
ENGAGEMENT RATE
Sources:
gumgum.com
When compared to other vendors
Up to 6.53%
Users signed up, mapped their route and shared on social
Lowest when compared to competition
CONVERSIONS
CONVERSION RATE
CPA
420
XX JPY
RESULTS
AWARENESS. SOCIAL ENGAGEMENT. STEPS SHARED.
By using our targeting and creative capabilities, were were able to raise brand awareness, generate strong engagement and also drive a 17.14% lift in hotel visits.
The campaign finished within the top quartile across all partners throughout the campaign flight.
