— Tom Dunmore, former technology journalist and co-founder, Mediablaze
contextual irrelevance
augmented social graphics
lack of brand awareness
Virtual reality
images & videos on owned-and- operated platforms
images & videos in display ads
The bad news: Just 12% of marketers use computer vision today.
insufficient viewability
Wearables
0%
Computer vision can help you build a visual index of key images that you would want to run ads next to based on what’s appearing on screen.
Marketers deploy it in many different ways:
SEAWORLD
This is how many media pros said visual content is important to their marketing strategy:
Computer
Vision
360-degree video
When you switch on computer vision, you start to...
Only 10% use it specifically for ad targeting.
Dick’s Sporting Goods
BOunty New balance Jaguar nike
images & videos in social posts
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Augmented
reality
Discover the unseen opportunities all around you.
canon
Computer vision tools utilize deep learning — that’s the tech that lets Snapchat detect human faces for dog ear filters or recognize other patterns.
At this point there is nothing we’re doing that isn’t visual.
Some high-profile brands are already putting the technology to use.
L’Oreal
SHEDDING LIGHT ON
computer vision
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The challenge is the sheer scale of the images that are out there. You’re talking about [scanning through] millions of photos a day. It makes that passive monitoring very difficult.
19%
— Erin Rech, head of digital, Initiative
Computer
Vision
80%
Augmented
reality
48%
Prevented ads from running on site and apps where audiences are unlikely to be interested.
72%
360-degree video
42%
36%
41%
To brighten some of those dark spots, marketers look to cutting-edge technologies to gain an advantage.
For marketers, visual content has quickly become the primary canvas for telling stories and influencing consumers.
But this surge in visuals makes it that much harder to stand out amongst countless images and videos — and avoid some brand-unsafe associations.
Fortunately, marketers don’t have to fly blind: Computer vision —
a technology that processes and understands visual information — can help them see the right opportunities in a highly visual digital world.
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29%
Maybelline
But it has its own share of challenges lurking on
the periphery.
said it wasn’t important at all.
— Erin Rech, head of digital
at the IPG-owned agency Initiative
Served up contextually relevant ads next to images related to beauty and personal care.
Meaning many marketers could end up left in the dark.
Virtual reality
SEAWORLD
Placed contextually relevant ads alongside online imagery related to cameras and videography — and more than doubled the average industry benchmark.
Looking for reach?
This tech plugs into major DSPs, so all of your buying gets visually smarter.
That means 88% still haven’t opened their eyes to the opportunity...
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