Contextual video targeting empowers brands to go beyond basic demographic targeting to reach people in the right mindset on every screen. While most contextual vendors only read on-page text, GumGum's Verity™ goes much further, offering privacy-first, contextual solutions at the video level.
Verity™ Video PMPs
To see what drives the best results for your brand, isolate for context as a first step - ensuring your ads are always targeting relevant mindsets.
Create
people-centric experiences with contextual
video targeting
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About GumGum Verity™
How do we partner?
How it works
Create a smart contextual or brand-suitable strategy that aligns with your campaign KPIs.
START WITH CONTEXT
SET YOUR STRATEGY
SELECT YOUR SEGMENTS
Build a high-performance campaign by selecting the right contextual segments. Plus, layer on brand safety with any segments you target.
03
step
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step
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step
Three simple steps to activate
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Verity™ Video PMPs
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View Video Worksheet
Image-Frame Analysis
[SUV]
[auto]
[mountain]
Audio Transcription
[family destination...your kids will getting...}
Character Recognition
[trending]
[family]
[getaways]
Leverage Verity™ to access video-level transparency in CTV and online video for contextual targeting and brand suitability.
Verity™ is the only contextual intelligence solution to fully analyze video content including audio, imagery, and metadata to ensure true contextual relevance and brand safety on any screen.
Enable with GumGum Verity™ video-level transparency in CTV and online video for contextual targeting and brand safety.
What you get
More Accuracy, Less Wasted Impressions:
Verity™ Ingests Video Data from publishers, analyzing and classifying the content to curate contextual segments that feature relevant, brand-safe inventory.
Activation is easy; target contextual and brand-safe video with Verity™-enabled PMPs from your DSP of choice.
Verity™ ingests video data from publishers, analyzing and classifying the content to curate contextual segments that feature relevant, brand-safe inventory.
Activation is easy; target contextual and brand-safe video with Verity™-enabled PMPs from your DSP of choice.
What you get
How it works
Targeting at the video-level ensures contextual accuracy & suitability across CTV + OLV.
More Accuracy, Less Wasted Environments:
The only way to scale across premium environments and ensure suitability & safety for your brand.