Patient outcomes improve when healthcare marketers do great work. Simply put, MM+M helps health marketers and communicators do their jobs better. Through insightful news, events, award programs and educational resources, MM+M empowers biopharma and health commercial and marketing leaders, both brand and agency, to seize this opportunity. With a 50-year legacy, we bridge the gap between the 20th-century promotional playbook and the 21st-century data-infused marketing model. We track the evolving media mix; connect pharma with payers, patients, providers and other stakeholders; uncover new technologies to improve communications and care; and foster the industry’s transformation toward a patient-centric future. We engage our community through in-depth coverage, sharp commentary, a gold standard Awards program and carefully curated events.
THE ESSENTIAL RESOURCE FOR HEALTHCARE MARKETERS
2021 Media Kit
Monthly Page views
Source: 3-month average, May-July 2020, Google Analytics
Source: June 2020 BPA statement
BPA audience breakdown
Senior Account Executive
Senior Account Executive
Published and distributed with MM+M’s March 2021 issue
Live on mmm-online.com as a digital edition and will include links to your company’s site
MM+M’s highly anticipated Game Changers supplement will arrive alongside the March 2021 print edition. As in years past, it will dive deep on innovation — who are the ones executing best on the promise of health-tech, and what they’re doing that other organizations aren’t. It will also present the sharpest analysis on the tech trends healthcare marketers will need to monitor in the years ahead.
A robust section of editorial content will explore many of the evolving and future trends affecting the industry, from advances in digital technology and data/analytics capabilities to shifts in marketing strategy.
The company is very proud of its heritage in print, especially given the continued importance of the channel to the audiences it serves. A full 100% of the publication’s print readership is qualified annually. Digital editions are posted and archived on MM+M’s website for enduring brand exposure.
MM+M’s print calendar includes numerous signature issues, among them the Agency 100, Diversity and Inclusion/the Hall of Femme, Best Places to Work, the Media Issue and 40 Under 40. The company regularly conducts essential research, such as the annual Healthcare Marketers Survey and the Career and Salary Survey. It also publishes, in tandem with sibling title PRWeek, an annual ranking of the Top 50 Health Influencers.
Print Readership qualified annually
Issues Per Year
MM+M publishes 10 issues per year, offering an engaged and active audience information on a range of topics that are top-of-mind to healthcare marketers.
MM+M's annual Agency 100 package offers the only comprehensive analysis of the health agency ecosystem, including independently reported profiles on each of the Top 100 firms as ranked by 2020 North American revenue. Other features returning in 2021 include the Agency Family Tree, which delineates the relationships between agencies and their parent networks, and the Ones To Watch look at up-and-coming firms set to break into the Top 100 in the years ahead.
MM+M and PRWeek unveil their annual ranking of the 50 most influential individuals in health. We present the people who are making waves, touching lives and improving outcomes across the health marketing and PR spectrum. Included in this year’s list are leaders, innovators and celebrities whose followers, clients, patients and peers turn to them for thought leadership — and whose actions drive results. The ranking includes those working in and around pharma companies, medical device manufacturers, media, government, public health and advocacy. The list includes profiles of each individual along with trenchant explanations of what makes each honoree so influential.
MM+M honors the winners of the 2021 MM+M Awards in this glossy supplement, distributed with the November 2021 issue of MM+M and emailed digitally to more than 40,000 email subscribers. In it, MM+M details exactly what made the winning companies, campaigns and individuals stand out from the pack. Additionally, members of the judging panel share the thinking behind their decisions.
MM+M Awards Book of The Night
Subscribers receive digitally
Fixed placement on the homepage for one month
Exclusive ads alongside your content on the landing page for the duration of the campaign (728x90 and 300x250)
Content marketing is one of the most powerful tools you can use to reach your audience and drive your business. Engage with marketers through content marketing seamlessly built into the visual design of mmm-online.com. Position your brand as a thought leader to a premium audience of pharmaceutical, biotech, medical device marketers and healthcare communications professionals. MM+M’s native advertising offerings allow you to feature your company’s brand, creative and thought leadership alongside MM+M’s trusted editorial.
Your content is promoted via the MM+M News Brief newsletter at the beginning of the campaign launch. We also provide social media sharing to encourage readers to share your content for optimal amplification.
OUR VOICE MEETS
A look at the increasingly broad and complex world of health media. Published every Monday.
MM+M’s legacy of informing professionals, breaking stories and analyzing its most important issues continues online at mmm-online.com. With a growing digital footprint and new ways to tell stories, MM+M’s flagship online hub is the most reliable, influential source for news on today's healthcare marketing sector.
Join the conversation to keep up with industry happenings, follow our coverage and learn about various MM+M initiatives, contests and campaigns.
Insights are delivered straight to our readers’ inboxes every day. Have your brand’s messaging aligned with our most current news and trends with MM+M newsletters.
Efficiency in digital engagement is more important NOW than ever for our advertising partners, which
is why MM+M has launched several new opportunities to retarget our high value readers. Retargeting allows you to engage our audience off our site. MM+M leverages our first-party data to identify specific audience segments that are then used to deliver targeted impressions to increase
the scale and performance of your campaign.
These retargeting impressions are delivered non-endemically across mobile devices, tablets and desktop environments both in-app and on the web for maximum reach potential.
Analysis of the policy decisions likely to impact healthcare marketers. Published every Wednesday.
A compilation of the week’s most impactful personnel moves, both in-house and in the agency world. Published every Friday.
The Third M
"All things considered, I believe the business will remain a top destination among A-list marketers."
You provide a schedule and determine the platform two weeks before deployment for MM+M final approval
You provide all assets for approval two weeks before deployment
12 posts across all MM+M social media channels including Twitter, LinkedIn, Facebook and Instagram stories over a specified period
Content receives an average of 500-1,000 impressions per day across all platforms
MM+M Social Coverage
One post across all MM+M social media channels including Twitter, LinkedIn, Facebook and Instagram stories
MM+M Social Posts
Creative services available upon request.
Our daily coverage includes the popular “Five things for pharma marketers to know” series. Plus the latest industry stories, breaking news of the day, opinion and expert analysis on all aspects of healthcare marketing, ranging from the biopharma pipeline and product launch campaigns to influential people driving the news throughout pharma/device, agency and health tech worlds. It is delivered Monday through Thursday to 49K opt-in subscribers.
MM+M News Brief
Each sponsorship includes four News Brief placements per month
Text Sponsorship: Logo, headline, 50-word summary and click-through hyperlink
Principal Sponsorship: Leaderboard (728x90) and IMU ad (300x250) with click-through hyperlink
Each sponsorship includes four Weekly Digest placements per month
A weekly recap of our groundbreaking top stories, delivered along with a Leaderboard every Friday to 22.8K opt-in subscribers.
MM+M Weekly Digest
Each sponsorship provides one (1) deployment per month at 100% SOV
Principal Sponsorship: Leaderboard (728 x 90) display banner ad with click-through hyperlink
Highlighting the cover story and other features from our monthly publication, along with a Leaderboard. Delivered monthly to 57.6K subscribers.
The Splash by MM+M
Retargeting is completely scalable and can usually be delivered at lower cpms than our standard rates.
Extends your lead gen or sponsored opportunity and keeps prospects in the marketing funnel longer (i.e., multi-touch point)
Provides scale to these audience segments and more opportunities to drive the right traffic to your marketing objectives (e.g., brand website, live event, webcast)
Creation of relevant audience segments based on MM+M first-party data points
Non-endemic delivery of ads (e.g., Wall Street Journal, NY Times, Yahoo, ESPN, etc.)…and we deliver a site report
Key points of these types of campaigns are:
Event or webcast registrants and attendees
Openers of your sponsored email campaigns
Readers of awards pages and promotional efforts
Readers of specific content relevant to your brand (e.g., data, compliance, DTC, AI)
Sample use cases:
Lead gen or other
MM+M handles all creative assets and promotion
Ideal for your research papers, eBooks, white papers and other thought leadership
Targeted content syndication provides guaranteed lead goals
If you are looking for high-quality top-of-funnel leads, connect with our audience through customized lead generation opportunities. Allow your experts to shine to content syndication programs that highlight your thought leadership to sponsored emails that feature your product offers or announcements. We tailor each program to the objectives and goals of our partners.
Our dedicated campaign team will target your messaging across MM+M’s extensive network, turning your preferred audience into valuable leads.
Content is free to readers in exchange for their contact information; leads guaranteed from downloads
Sponsor a compilation of content, including analytical articles, white papers, executive interviews, reporting on panels
Multichannel promotion includes exclusive e-blasts, placement in MM+M News Brief and Weekly Digest newsletter, ROS banners on site, and placement within MM+M’s content library for one year
Logo on cover page and all promotional emails
Full-page ad placement
MM+M creates content
A 200-word commentary
from co-sponsor will be included as a sidebar in “Partner Perspectives” section, including photo/headshot of author
Guaranteed 75 leads
Guaranteed 175 leads***
MM+M is responsible for creation, design, distribution of eBook
Content created and curated by Haymarket Studio in collaboration with sponsors Content may include sponsor interviews, editorials in sponsor’s voice, case studies, data, event coverage, campaign coverage, and/or survey analysis
Produced on-demand within six weeks
Custom Exclusive Sponsorship
*Leads can be targeted within specific sectors.
**Additional leads can be purchased on a CPL basis
***Any leads past 150 will be available for purchase on a cost per lead (CPL) basis
MM+M has launched an initiative to develop a new, robust, visually interactive experience to explore the top agencies in the field, research information on agencies to potentially work with and view creative work.
Being part of the official Agency Showcase will now allow you to prominently feature your agency to prospective and current customers. Attract top talent and bring awareness to your agency by illustrating revenue growth and talent acquisition in a profile viewed by a highly engaged audience.
Residing on MM+M’s website, the Agency Showcase affords agencies a rare opportunity to amplify their brand messaging, host examples of their best creative work and differentiate themselves from other organizations for an entire year! And in a competitive marketplace for A-list talent, a listing in the Agency Directory can make a true difference.
Haymarket Studio is the brand marketing, creative and event agency of Haymarket Media U.S. The Haymarket Studio team excels at producing informative, compelling and fresh content that resonates with the influential audiences of MM+M.
We bring your brand stories to life through surveys, expert research, original reporting, video, data visualizations, events, podcasts, webinars, eBooks and experiential content. We distribute this compelling content across MM+M’s many platforms to amplify your message to an audience of senior-level professionals. In a nutshell, we offer editorial expertise and effortless collaboration.
The weekly MM+M Podcast surveys a wide range of top-of-mind topics in and around healthcare marketing. Hosted by senior members of MM+M’s editorial team, the podcast in its first two years has addressed everything from marketing policy considerations to clinical trial innovation to pharma’s evolving use of social media. Guests have included leaders from Bayer, Doximity, Patient Point and the Digital Health Coalition. The podcast has also featured behind-the-scenes looks at MM+M brand pillars, such as the MM+M Awards and the Agency 100 ranking, with commentary from the editorial team.
When your KOLs are featured at an industry event, MM+M offers you the opportunity to amplify your voice via MM+M's extensive platform. Customize a package the way you want, when you want it.
*Callout can be substituted with supplied B-roll video as well!
Collaborate with MM+M to produce a 3-4 minute fireside chat–style video, featuring a senior member of the MM+M editorial team interviewing your SME. Recording will take place at either Haymarket’s office, the client’s office, or on-site at client’s or MM+M’s live event. MM+M retains complete editorial discretion over the final cut.
MM+M Open Lens
#TrendTalks is an intimate, invite-only assembling of top executives from the pharma and medical space. The event features three rounds of discussions (60 minutes each) centered around digital marketing. It will touch on the personalization of healthcare and the transformative effect on clinical development and marketing. The event finishes with a chance to network, giving participants a chance to relax and mingle.
MM+M Trend Talks
The MM+M Expo offers sponsors a way to showcase timely and relevant content to more than 500 decision makers efficiently and effectively with a full day of live and on-demand content streaming, social sharing, speaker panels and more. Designed to promote social interaction and collaboration among participants, the Expo will provide an engaging experience that promotes meaningful dialogue between presenter and audience, and will allow attendees to stay up-to-date on the latest industry trends by attending informative sessions and engaging with sponsors in our interactive exhibit hall.
MM+M Online Expo
MM+M C-Series Roundtables offer a powerful opportunity for a sponsor’s SME to interact
with other industry thought leaders and provide high-level expertise and insights
in the magazine. The C-Series roundtables to be offered are as follows: CMO, CDO,
CEO and CCO.
MM+M Series Roundtable
This turnkey virtual event includes a 40-minute live, editorial or sponsor-driven session including Q&A. You will collaborate on speaker participation with a Haymarket Senior Editor. We’ll provide the moderator for intro, session discussions and Q&A. You can provide up to five assets (white papers, eBooks, videos, product collateral) to include in the event resource library.
Editorial + Partner Podcast: Senior MM+M Editors and the sponsor participate within podcast discussion (Branding and sponsor callout included)
Editorial Podcast: Senior MM+M Editors only with no sponsor involvement in the discussion (Branding and sponsor callout included)
Podcasts 30 minutes max in length
Receive a callout three times throughout the podcast (beginning...middle...and end)*
Content to be editorial and thought leadership in nature (promotional content not allowed)
Podcasts come with a full promotional drumbeat including:
• Promoted via MM+M Newsbrief, MM+M Weekly Digest and MM+M Podcast email when first launched
• Syndicated to all MM+M social media channels with sponsor attribution
• Sponsor display banner ads on podcast landing page with sponsor attribution
• Ad Units: leaderboard (728x90) and IMU ad (300x250) for 30 days on the landing page
This custom 2-3 minute video offers a unique opportunity for you to showcase thought leadership on trends and technology within the industry, highlight the company’s technology, or amplify an event they are hosting or participating in. A member of the MM+M custom team will collaborate with you to develop themes and questions for the interview.
MM+M creates content
*Leads can be targeted within specific sectors for a fee. Additional leads available on a CPL basis. Ask your account rep for more info!
eBooks are free to readers in exchange for their contact information, leads guaranteed from downloads.
Sponsor a compilation of content, including analytical articles, white papers, executive interviews, reporting on panels and event photography
MM+M’s eBooks deliver in-depth analysis and coverage of the market, trends and practical advice within specific healthcare marketing areas. MM+M eBooks will target only the most relevant prospects to effectively engage, educate, entertain and generate valuable leads.
Multichannel promotion includes exclusive e-blasts, placement in MM+M News Brief and Weekly Digest newsletter, ROS banners on-site and placement within our eBook Library for one year.
Full-page ad placement within eBook
Logo on the cover page and all promotional emails
Guaranteed 75 leads*
A 200-word commentary from co-sponsor included as a sidebar in “Partner Perspectives” section, including photo/headshot of the author
Guaranteed 175 leads*
MM+M responsible for creation, design, distribution of eBook
Content created and curated by Haymarket Studio, MM+M’s custom content studio, in collaboration with the sponsor. Content may include interviews, editorials in sponsor’s voice, case studies, data, event coverage, campaign coverage or survey analysis.
Produced on-demand within six weeks
Custom eBook Exclusive Sponsorship
Promote your session live with a post across MM+M’s social media channels (LinkedIn, Twitter and Facebook) during the event.
Live Event Coverage
Post Event Coverage
One- or two-page article highlighting key takeaways of your session, to run in the next available print and digital edition of MM+M magazine reaching over 16,000 print subscribers
Exclusive takeaway eBook will feature four to six pages deployed 2-3 weeks following the event. Layout of eBook to include:
A lead-gen capture component of 100 leads will be included for your business development purposes
Your full-page, full-color ad
2-3 pages featuring original content surrounding your session and thought leadership discussion
Front cover designed by MM+M to include your logo
MM+M seamlessly integrates your brand into the right conference, the proper networking session and the fitting industry celebration. Whether you’re in the market for traditional opportunities or more out-of-the-box activations, our dedicated team will pair your objectives with the perfect, customized experience.
Choose a Platinum, Gold, Silver or Bronze package that aligns with your sponsorship needs. Packages can be comprised of:
Choose the format to best present your expertise:
Come together with MM+M for these 5-day fitness challenges to help us reach our goal and make a difference to a charity close to our hearts. For every mile you log, MM+M will donate one dollar to the selected charity.
Now in its second year, MM+M's 40 Under 40 program compiles the definitive list of the industry’s sharpest and most creative young minds. It will honor talented individuals across a range of employers, from pharma and biotech companies and agencies to device manufacturers, analytics firms and health media.
MM+M celebrates its first list of medical marketers who, decades into their careers, continue to create vital work and contribute valuable mentorship to their younger peers. We share the secrets of their longevity and show how, in nearly every case, the best is yet to come.
MM+M Media Summit brings together A-list organizations and individuals from all parts of the health-media spectrum: digital, print, television, radio (terrestrial/satellite), out-of-home and everything in between. The event features sessions on a range of topics, including the revolutionary effect of programmatic technology in the health marketing realm, the enduring appeal of traditional health publishers and channels and the growth of point of care into a hugely influential platform.
Video commercial spot
Banner adverting on www.mmm-online.com
MM+M provides the same level of relevant content and networking opportunities through an interactive virtual conference experience.
Benefits of Virtual Events
Direct access to industry experts
Customizable event structure
Live and On-Demand Sessions
Broader Audience Reach
Enduring Marketing Promotions
Extended Brand Exposure
Elevated Thought Leadership
#TrendTalks is an intimate, invite-only assembling of top executives from the pharma and medical space. The event features three rounds of discussions (60 minutes each) centered around digital marketing that touches on the personalization of healthcare and the transformative effect on clinical development and marketing.
MM+M Transform features educational content on innovating across the clinical life cycle and generous doses of inspiration from bold players and unparalleled networking for attendees.
This nominated program honors the most senior women leaders throughout the biopharma, medical device and agency sectors of the healthcare industry who have significantly impacted marketing and communications in the past year.
(powered by MM+M and the PMD)
Sister brands MM+M and the Pharmaceutical Marketers Directory come together to recognize exemplary biopharmaceutical and medical device companies and those who lead them.
The industry’s definitive awards program recognizes creativity and effectiveness in healthcare marketing and media, as chosen by an independent and esteemed jury of leaders and thinkers representing all healthcare marketing disciplines and backgrounds.
Partner with Haymarket Studio on your event! Contact your account rep for a custom quote.
Your Custom Event
Social media posts
Thought leadership panel member
Assets Uploaded to the Event Resource Center
Roundtables: The official partner for the event roundtable. This 10-person roundtable will be produced on an online platform and take place prior to the event. You will have a seat in the room to be an active participant in the discussion.
In-Person Lunch/Dinner: as the official partner for the in-person 40 Under 40 dinner. All 40 honorees will be invited to an intimate dinner in New York within six (6) months after the event. The dinner would be hosted by MM+M and sponsor and all honorees would be invited on behalf of both parties. Sponsor to have the opportunity to address the group and give a five-minute speech.
Panel/Solo Speaker: A session, including Q&A, to present your expertise in either a solo speaking slot OR a panel discussion (up to a 4-person panel)
Rapid-Fire Session: Deliver a dynamic session that “packs a punch!” These sessions are a unique forum that allows speakers to showcase their expertise in a fast-paced environment.
Pick the name and ingredients for the official event drinks cocktail and mocktail. Digital recipe cards and video tutorials are created with a professional mixologist.
Sponsor Activation Opportunities
Cocktail & Mocktail
Video will also be hosted in the theater during the reception
Champagne to be delivered to winners the next day.
Provide the champagne given to the lucky winners chosen at random during the event pre-party
Best Dressed Male and Best Dressed Female winners will be announced during the post-game show and awarded a bottle of champagne.
Attendees would submit a photo of their awards outfit to social media with a dedicated hashtag
Sponsor the official event Spotify playlist shared with all attendees before the show starts. The playlist is curated by the sponsor but would also include finalists chosen walk-up tracks.
Sponsor the bespoke song that opens the event.
Kit sent in advance of the event.
Co-sponsor of the official event party kit. A lead up competition determines the winners to receive the kit courtesy of you.
You will be co-branded on the party kit box/bag and on one item inside.
Attendees are allotted points for completing tasks throughout the virtual environment (attending sessions, visiting sponsor booths, joining a Q&A in the networking lounge, etc.)
Exclusive sponsor of the leaderboard gamification activity and trivia game for attendees
Trivia + Gaming
Attendees are invited to participate in the trivia game over the course of the virtual event.
The top high scores will be entered into a drawing to win prizes.
Send virtual vouchers to attendees to support their local restaurants.
Dining or Lunch Sponsor
Receive a report with all Twitter/Instagram interactions and handles
Sponsor the event Twitter/Instagram feed in the live, virtual environment
Unique Logins to the Event
Branding in Virtual Event
Branding on Pre-Event Marketing
All Sponsors Receive
Ad in Booklet and/or Takeaway eBook with lead gen component!