In 2023, PRWeek celebrates its silver anniversary as the industry’s most trusted name, evolving with a rapidly changing market over the past 25 years. PRWeek is the media property of record for U.S. and global PR and communications professionals working in-house, at agencies, tech vendors and educational establishments.
PRWeek reflects an industry playing a more important role than ever across the most senior levels of organizations. It serves the PR community with balanced, informative and engaging coverage stretching across the communications function and into the boardroom.
The brand reflects the modern media mix of paid, earned, shared and owned and provides content and convening opportunities that keep readers informed of everything they need to know to help them do their jobs better.
VP, Group Publisher
2023 Media Kit
Newsletters give readers everything they need to know to start their day
Our fast-growing social media platforms are the venues where we continue conversations
Non-endemic delivery of ads with Haylo Marcomms(e.g., Wall Street Journal, NY Times, Yahoo, ESPN, etc.) with reporting
In a complex, evolving market the PRWeek brand has never been more vital, and it delivers its mission via a multitude of channels:
Podcasts and webcasts present the chance to skill up with essential tools and tips
Live events and awards convene the most sought-after thought leaders and influencers in the same room
Our bimonthly print magazine offers the in-depth analysis readers have come to depend on for more than two decades
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If you are looking for high-quality top-of-funnel leads, connect with our audience through customized lead-generation opportunities. Allow your experts to shine through content syndication programs that highlight your thought leadership to sponsored emails that feature your product offers or announcements, we tailor each program to the objectives and goals of our partners.
Key points of these types of campaigns are:
Efficiency in digital engagement is more important now more than ever for our advertising partners, which is why PRWeek has launched several new opportunities to retarget our high-value readers. Retargeting allows you to engage our audience off our site. PRWeek leverages our first-party data to identify specific audience segments that are then used to deliver targeted impressions to increase the scale and performance of your campaign. These retargeting impressions are delivered non-endemically across mobile devices, tablets and desktop environments both in-app and on the web for maximum reach potential.
Retargeting is completely scalable and can usually be delivered at lower cpms than our standard rates.
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Present your brand as a true thought leader with PRWeek’s content marketing and native ad packages. We give you the spotlight to position your brand, thought leaders, capabilities and expertise within the trusted environment of PRWeek.
Your custom content is promoted through prominent fixed placement on the PRWeek homepage, native ad units, newsletter placements and syndicated across our site and social media platforms to encourage readers to share your content for optimal amplification. Display banner advertising accompanies your content for 100% SOV offering a robust destination for your program. For additional reach, Haylo Marcomms programs can be added on for off-site campaign promotion to drive even more traffic to your content.
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More than 13,097 subscribers receive this wrapup of the week’s essential news and learnings, long reads for the weekend and biggest trends from the past seven days.
PRWeek Dashboard is the essential guide to researching, procuring and using communications technology, a one-stop shop for content relating to social media monitoring, influencer management, media analysis, media monitoring, press release distribution and much more.
PRWeek.com serves the PR and comms community with daily news, analysis, opinion and insight through a vibrant, growing digital platform. With more than 65% of PRWeek’s readers accessing content via their mobile devices, there has never been more choice on how and where to target your desired digital audience.
PRWeek handles all marketing and promotion
Ideal for your research papers, eBooks, white papers and other thought leadership
Targeted content syndication provides guaranteed lead goals
Our dedicated campaign team will target your messaging across PRWeek’s extensive network, turning your preferred audience into valuable leads.
Reach our audience in their inbox through an “On Behalf of” eBlast campaign. PRWeek utilizes your HTML formatted email to deploy an eBlast to a predetermined target audience as a traffic driver, announcement or branding vehicle.
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AVERAGE MONTHLY USERS
PRWeek recruits an industry leader and produces presentation
Partner provides speaker(s) for participation
One-hour format with 45 minutes for presentation and 15 minutes for audience Q&A
Enhance your brand credibility by appearing with an industry expert invited by PRWeek to present on a topic you specify.
Choose your format
PRWeek hosts on-demand recording for 12 months
PRWeek handles all promotion featuring partner logo
PRWeek provides a moderator
Partner receives recording for your own content marketing efforts
PRWeek.com hosts on-demand recording for 12 months
Partner produces presentation
Partner arranges for speaker(s) participation
One-hour format with 45 minutes for presentation and 15 minutes for audience Q&A
You provide the presenter and the content, and we handle the rest!
Provides scale to these audience segments and more opportunities to drive the right traffic to your marketing objectives (e.g., brand website, live event, webcast)
Creation of relevant audience segments based on PRWeek first party data points
Non-endemic delivery of ads (e.g., WSJ, NYT, Yahoo, ESPN, etc)...and we deliver a site report
Extends your lead generation or sponsored opportunity and keeps prospects in the marketing funnel longer (i.e., multi touch point)
The fight for finding and retaining talent is real. Back for its second year, PRWeek is providing a different dimension by not only telling your story, but offering an immersive experience to tell your story: PRWeek’s Places to Be. These immersive profiles are broadcasted to the PRWeek audience through numerous platforms and tactics offering a consistent marketing arm for your talent recruitment/retention efforts.
The gallery will remain online 24/7, 365 days-a-year, offering an additional tactic for your own talent efforts.
PLACES TO BE
Online Interactive Gallery +
Online Interactive Gallery + Banner Ads+ Social Media Promotion:
Full-Page Print Ad (January/
February 2020) + Online Interactive Gallery + Banner Ads: $13,500
300x50 or 320x50
Sticky Mobile Leaderboard
You provide all assets for approval two weeks before deployment
One post across all PRWeek social media channels including Twitter, LinkedIn, Facebook and Instagram
Prweek Social Post:
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Principal Sponsorship: Leaderboard (728x90)
PRWeek Healthcare Daily is your daily dose of the latest healthcare PR and communications news and insights.
HEALTHCARE DAILY NEWSLETTER
Lead gen or other
Event or webcast registrants and attendees
Readers of awards pages and promotional efforts
Readers of specific content relevant to your brand
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Openers of your sponsored email campaigns
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Creation of relevant audience segments based on PRWeek first-party data points
Efficiency in digital engagement is more important than ever for our advertising partners, which is why PRWeek has several new opportunities to target our highly engaged audience. Using our proprietary data-centric digital platform, Haylo, we leverage our first-party data to identify specific audience segments - like job title, industry, or contextual - to deliver targeted non-endemic impressions across all devices.
With Haylo, your campaigns will benefit from increased scalability and performance. PRWeek can help you create strategic omnichannel messaging that resonates with your target audience at every step, whether retargeting, location geofencing, connected TV, digital out-of-home, social, or digital audio. All Haylo Marcomms campaigns include insightful reporting for tracking key metrics like reach, frequency, and engagements.
Supplements your PRWeek digital campaign with additional scale and more opportunities to drive the right traffic to your marketing objectives (e.g., brand website, live event, webcast)
Extends your lead generation or sponsored opportunity and keeps prospects in the marketing funnel longer (i.e., multi-touch point)
Key additional benefits of adding Haylo Marcomms as a part of digital campaigns:
Content archived for six months within the partner content section
Optional native ad and Haylo Marcomms amplification add-ons
Influential PR, marketing and comms professionals trust us
With senior PR and comms executives as our cover stars and in-depth analysis on every page, PRWeek’s print magazine is the go-to resource for an in-depth read about the industry. Each edition features the best in reporting about the brands, agencies, media owners and tech companies that matter and the people behind them.
In 2023, the September/October print issue will celebrate the 25th anniversary of PRWeek in the U.S.
Published 6x per year
Beyond salary, companies strive to build an environment that considers many important elements, including work-life balance, company culture and opportunities for career development, advancement and training. PRWeek will recognize the best places to work across agencies and corporations.
BEST PLACES TO WORK
Whether you want to enhance your digital strategy, create an omnichannel strategy or strengthen your engagement with our audience, this is your opportunity to be creative and have a lasting impression with print.
Some of the year's biggest features
PRWEEK AWARDS SHORTLIST:
PRWeek staff and industry leaders scoured hundreds of entries representing the best in the industry. Did your campaign, agency or associate make the cut? The winners will be crowned at the PRWeek Awards 2022 gala celebration in New York City on March 16.
PRWEEK SALARY SURVEY:
The Salary Survey is PRWeek’s annual study that evaluates remuneration levels, job satisfaction and benefits for people at all levels of the industry.
PRWeek’s Women of Distinction (formerly Hall of Femme) and Women to Watch salute a powerful cadre of talented women who challenge the status quo, push for the big idea and are up for every challenge to ensure results exceed business goals and creative excellence.
Women of Distinction
BRAND FILM FESTIVAL:
The annual Brand Film Awards showcases the year’s most artistic, creative and effective branded content films, from YouTube videos to long-form documentaries, being created by a new generation of marketing storytellers.
The 2022 Agency Business Report is the most comprehensive and in-depth analysis of the agency world and highlights the top trends and strategic best practices shaping marketing communications. In addition, up to 200 firms will be included in the PRWeek Agency Rankings table, listing revenue, staff numbers and revenue per employee.
AGENCY BUSINESS REPORT
PRIDE IN PR LIST:
Pride in PR is a list of 30 inspirational LGBTQ+ communications professionals who will be profiled one person per day throughout Pride Month in June. The intention is for the experiences, expertise and achievements of these communicators to act as an inspiration and provide role models for young PR professionals entering the industry to aspire to emulate. The project celebrates the impact LGBTQ+ individuals have had on the PR industry.
Who are the most powerful communicators taking on some of PR's toughest challenges? Check out the biggest names in marcomms championing brand reputation and driving business results across brands and agencies.
PRWEEK/BOSTON UNIVERSITY COMMUNICATIONS BELLWETHER SURVEY:
This annual industry-leading survey analyzes the state of play in the PR profession in terms of skills, interaction with the C-suite, partnerships with the marketing function, trust and purpose, comms tech, the evolution of PR agencies and much more.
PRWEEK HALL OF FAME CLASS OF 2022:
PRWeek set up its Hall of Fame in 2013 to recognize those who have made outstanding contributions to the development of the communications industry and paved the way for the modern world of PR, now one of the most influential and exciting professions. Now in its 10th year, PRWeek will induct six more luminaries into the Class of 2022.
PRWeek’s annual conference, PRDecoded returns for a fourth year to continue the discussion around purpose. We will continue to build upon the powerful conversations from last year’s online conference while providing ways for the PR community to connect and learn from one another.
The Purpose Awards recognizes activations that use creative ideas to further positive causes and also to acknowledge the organizations and individuals behind them. As consumers and potential staffers increasingly insist on brands they engage with and organizations they work for communicating what they believe in and standing up publicly for those values, winning a Purpose Award is the perfect way to demonstrate your organization’s authenticity in this crucial area.
One of the core strengths of the PR industry is its strong talent pool of young executives driving innovation. PRWeek profiles 40 industry leaders, nominated by their peers and colleagues, who have made significant contributions to their agencies, clients and the industry.
40 Under 40
A special Health Issue devoted to the healthcare and pharma industries, including PRWeek’s annual Healthcare Influencer 30 list, which highlights the execs bringing modern marketing skills and inspirational leadership to a rapidly transforming marketplace. The passion, determination, and innovative thinking of these 30 leaders has guided the industry through turbulent times in the past few years. This feature also taps into the industry’s best minds to understand the most important trends shaping the healthcare industry’s future.
Was one of your executives covered in an issue of PRWeek? Did your company make the Agency Business Report, Power List, or 40 under 40? Enhance your content with custom reprints. Obtain the commercial license to your PRWeek coverage, allowing you to distribute content and enhance your internal marketing media.
Minimum Quantity: 200
Single or double-sided reprints can be customized to include your company logo and contact details
4-color, 100lb stock
HARD COPY REPRINTS
This option is ideal for e-mail marketing and
PRWeek produces and delivers a printable, ready-to-use PDF of the article, which the purchasing company can host on its website, send to clients via e-mail, disk or on a CD
E-MARKETING AND WEB LICENSE
Includes proofing, formatting, production
12”x15” (Cherry, Oak, or Black Matte-base) plaque with personalized engraving
Includes a minimum of 500 hard copy reprints; Desired quantity should be stated in a single order
PRWeek produces and delivers a non-printable, ready-to-use PDF of the article, which the purchasing company can host on its website, send to clients via e-mail, disk or on a CD
FULL MARKETING LICENSE
Inside Front Cover
Inside Back Cover
2 Page Spread*
1⁄2 Page (horizontal)
AD TRIM SIZE SPECIFICATIONS
PRWeek’s print calendar includes numerous signature issues and features, among them the Agency Business Report, Salary Survey, 40 Under 40, Best Places to Work, Hall of Fame, Power List, Women of Distinction, Women to Watch, Pride in PR, Dashboard 25 and Special Health Issue/Health Influencer 30.
The PRWeek digital edition highlights the cover story and other features from our bimonthly publication, along with a Leaderboard. Delivered monthly to 24,000 subscribers.
BEST PLACES TO WORK 2022:
Now more than ever, companies strive to build an environment that considers many important elements. PRWeek recognizes the Best Places to Work across PR agencies and in-house communications departments at corporations.
January - February
Employee Engagement & Wellness
PRWeek Awards Shortlist
Women of Distinction Honorees
PRWeek Salary Survey
March - April
Agency Business Report
PRWeek Global Awards
May - June
Pride in PR
July - August
PRWeek 25th Anniversary Issue
40 Under 40
PRDecoded & Purpose Awards
September - October
Special Health Issue
Best Places to Work
PRWeek Hall of Fame
November - December
Haymarket Studio is the brand marketing, creative and event agency of Haymarket Media U.S. The Haymarket Studio team excels at producing informative, compelling and fresh partner content that resonates with the influential audiences of PRWeek.
We bring your brand stories to life through surveys, expert research, original reporting, video, data visualizations, events, podcasts, webinars, eBooks and experiential content. We distribute this compelling content across PRWeek’s many platforms to amplify your message to an audience of senior-level professionals. In a nutshell, we offer editorial expertise and effortless collaboration.
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Partner Content on PRWeek.com
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From ideation to execution and everything in between, PRWeek’s custom team has you covered.
Key takeaways one-sheeter
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WE’LL HANDLE THE REST
Using our deep reach in the industry, PRWeek will curate your custom experience, program it with content and talent and deliver it to the right audience. Our editorial team will also support and amplify your custom activation, of which you’ll maintain a full marketing license to distribute.
*Ask your Account Manager for Haymarket’s custom media kit and case studies
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Produced on-demand in 6-8 weeks
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PRWeek Roundtables offer a powerful opportunity for your SME to interact with other industry thought leaders to offer high-level expertise and insights. We collaborate with you on potential participants and discussion topics to produce a 6-8 person virtual or in-person roundtable. Participants can include global PR and communications professionals and other leading industry executives. The panel mix will be determined by the topic, and Haymarket Studio will work with you to recruit panelists. A senior member of the PRWeek brand will moderate the event.
Take your sponsored partner podcast to the next level with video. Recorded live in our NYC studio, your vodcast will help you stand out and build an even stronger bond with our audiences. Let your thought leader shine through this on-demand content highlighting the best sound-bytes and blank from your vodcast.
Includes Senior PRWeek editors only with no sponsor involvement in the discussion
The PR Week Podcast is PRWeek’s weekly deep dive into the communications sector, featuring interviews with high-profile guests from across the industry and in-depth discussions about topical issues. Hosted by PRWeek editorial director Steve Barrett, the show features inspirational guests from brands, agencies, technology partners and more. The podcast also features behind-the-scenes insights into the building of PRWeek brand pillars, such as the PRWeek Awards, the PRWeek Agency Business Report and insider commentary from the editorial team. The PR Week Podcast regularly goes on the road to report on industry gatherings such as The World Economic Forum in Davos, CES, SXSW and the Cannes Lions International Festival of Creativity. In addition to the weekly editorial podcast, sponsors can work with a PRWeek senior editor to craft their own episode focus.
Includes Senior PRWeek editors and the sponsor’s thought leader for a 25-30 minute discussion
Content to be editorial and thought leadership in nature (promotional content not allowed)
PRWeek Breakfast Briefing and Weekly Edition newsletters
Multichannel promotion includes exclusive e-blasts, placement in PRWeek Breakfast Briefing and Weekly Online Edition newsletters, ROS banners on-site and placement within our eBook Library for one year.
eBooks are free to readers in exchange for their contact information, leads guaranteed from downloads.
Sponsor a compilation of content, including analytical articles, white papers, executive interviews, reporting on panels and event photography.
*Leads can be targeted within specific sectors for an additional fee. Leads above guaranteed goals are available on a CPL basis. Ask your account rep for more info.
When your KOLs are featured at an industry event, PRWeek offers you the opportunity to amplify your voice via PRWeek's extensive platform. Customize a package the way you want, when you want it.
Activation Amplification Programs
Article highlighting key takeaways, with photographs of your session
Promote your session live with a post across PRWeek’s social media channels (LinkedIn, Twitter and Facebook) during the event.
LIVE EVENT COVERAGE
One- or two-page article highlighting key takeaways of your session, to run in the next available print and digital edition of PRWeek’s magazine reaching over 16,000 print subscribers
Exclusive takeaway eBook will feature four to six pages deployed 3-4 weeks following the live or virtual event. Layout of eBook to include:
Branding and sponsor callout included three times throughout the podcast
30-second audio ad during podcast
Branding and sponsor callout on all promotional materials
Direct email to PRWeek subscribers
Syndicated across Apple Podcasts, Spotify and all major distribution platforms
Podcasts come with the following marketing promotional:
One post across PRWeek social media channels with sponsor attribution
Sponsor display banner ads on podcast landing page for 30 days
Archived for six months within the Partner Content section
Placement for one week within the "Partner Content" carousel on PRWeek online
Content syndicated across PRWeek social media channels
Content archived for six months within the Partner Content section
Fireside chat–style in the Haymarket NYC or sponsor’s office, featuring a senior member of the PRWeek editorial team interviewing your SME
On location - LIVE at a conference or special event such as Cannes or SxSW or a setting near your office
LIVE at a PRWeek event
Settings include, but are not limited to:
Tell your story in your own words! This 5-6 minute professional video features your subject matter experts in your choice of settings featured prominently on camera with questions prompted off screen by a PRWeek team member.
Topics are at the discretion of the client and can include: thought leadership, trends, technology, sponsor’s creative difference, a peek into sponsor’s unique culture etc. PRWeek retains complete editorial discretion over the final cut.
Full amplification and syndication across the PRWeek marketing and social platforms
Posted within one week of event
Sponsor display banner ads on article landing page for 30 days
Logo on cover page and all promotional materials
2-3 pages of original content surrounding your session and thought leadership discussion produced by PRWeek
Full-page ad placement within the eBook
Guaranteed lead goal for your business development purposes
PRWeek seamlessly integrates your brand into the right conference, the proper networking session and the fitting industry celebration. Whether you’re in the market for traditional opportunities or more out-of-the-box activations, our dedicated team will pair your objectives with the perfect, customized experience.
PRDecoded: Purpose Evolved
PRWeek reconvenes PRDecoded in-person in Chicago with experts from in-house teams and their agency partners to highlight best practice and help delegates construct a playbook that is still being written — Purpose Evolved. And the third iteration of the Purpose Awards will celebrate the case studies, teams and individuals the PR industry can aspire to emulate.
PRWeek’s must-attend PRDecoded: Purpose Evolved conference will provide communicators with the tools and inspiration they need to help their brands step up to the plate and deliver truly purposeful and profitable outcomes.
PRWeek Purpose Awards will recognize campaigns that use creative ideas to further authentic purpose and acknowledge the organizations and individuals behind them. Open to agencies, brands, public sector bodies, nonprofits and NGOs, the awards will spotlight examples other PR pros and marketers can aspire to emulate.
As consumers and potential staffers insist on brands communicating what they believe in and standing up publicly for those values, winning a Purpose Award is the perfect way to demonstrate your organization’s authenticity in this crucial area.
40 Under 40
As PR forges new paths and breaks new ground in communications and marketing, PRWeek U.S. celebrates the influencers and innovators guiding the industry forward with the 2022 40 Under 40 class. We’re shining a light on a diverse and impressive mix of next-generation PR leaders who are shaping the future of PR.
PRWeek honorees are individuals who are redefining the role of communications, PR and marketing. The experiences of the 40 PR pros hold up a mirror to an industry that is evolving quickly in the areas of integration and social, digital and content, while at the same time maintaining the traditional skills of senior counsel and trusted advice to the C-suite.
Hall of Fame
PRWeek set up its Hall of Fame in 2013 to recognize those who have made outstanding contributions to the development of the communications industry and paved the way for the modern world of PR, now one of the most influential and exciting professions. The gala is open to friends, family and colleagues of the honorees as well as any PR pro or interested party who wants to celebrate and benefit from the experience of some of the top PR professionals in the industry.
Now celebrating its 24th year, the PRWeek Awards are firmly established as the communications industry’s highest accolade. Winning campaigns not only bring praise to the companies they serve but also shed light on the issues that matter. These activations are inclusive, provocative, sometimes controversial but always inspiring. They are visual, viral, visceral and get to the core of issues that may be thought about but are rarely addressed in a public forum.
A PRWeek Award is a unique symbol of excellence, leadership and immediately sets victors apart from all others. It celebrates the best of the best corporate, agency, nonprofit and education teams, and the work they produce.
Healthcare & Pharma Communications Conference
PRWeek Healthcare & Pharma Communications Conference dives into how effective healthcare communication has never been more important, especially over the past three years. This event covers hot button issues including health equity, healthcare technology and innovation, HCP influencers and creativity in regulated environments.
Healthcare & Pharma Communications Awards
The PRWeek U.S. Healthcare & Pharma Communications Awards showcase and celebrate the best campaigns, projects, agencies, in-house teams and individuals across the fast-growing healthcare and pharmaceutical PR sectors.
Healthcare has long been an important part of the PR economy, spanning pharmaceuticals, hospital systems, public health, medical devices and care providers. This specialist area of communication has taken on an even more crucial role in the ecosystem over the past two years, especially during the COVID-19 crisis, which has caused huge challenges for everyone. Almost every story or narrative is now told through a healthcare lens and purpose marketing has put greater emphasis on organizations to hone their messaging.
PRWeek’s awards program will honor the best practice that is spearheading one of the most dynamic, innovative and important areas of the PR industry and provide inspiration that everyone can learn from.
Women of Distinction
PRWeek’s annual Women of Distinction event nominates a class of women who epitomize best practice in the PR industry and act as role models for the next wave of leaders.
Showcase your expertise, raise your brand’s visibility and generate leads in an interactive platform that allows you to engage with our audience directly. Multiple full-service options let you select the format with the right mix of content generation to suit your needs.
You provide the topic, speaker(s) and content for this one-hour broadcast which includes 5-7 minutes of audience Q+A. PRWeek handles everything else including the virtual platform, the audience, promotion and moderators.
CONVENE - sponsored webcast
This turnkey virtual event series features three consecutive 35-minute editorial or sponsor-driven panels and includes a Q&A. You will collaborate on speaker participation with a Haymarket Senior Editor. We’ll provide the moderator for intro, session discussions and Q&A. You can provide up to five assets (white papers, eBooks, videos, product collateral) to include in the event resource library.
Hall of Fame
PRWeek’s Hall of Fame recognizes those who have made outstanding contributions to the development of the communications industry and paved the way for the modern world of communications that has evolved into one of the most influential and exciting professions.