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01 - Longest dwell time
02 - Best art direction
03 - Best brochure
04 - Most viewed content
05 - Best audio
06 - Best quiz
07 - Best long form
08 - Best microcontent
09 - Best data visualisation
10 - Best use of Ceros SDK
11 - Best interactive content
12 - Best presentation
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Client: Where should you go on a honeymoon
Project: Zoe Saldana
Best editorial long form stories
Project: From Moon to Earth
Publisher: Business Insider
Best use of microcontent
Client: Jupiter Asset Management
Best data visualisation
Project: Mall Hero Sweater Game
Best use of
Project: Perfection Reframed
Best interactive content hub
Project: Sales Deck
Publisher: Boston Globe
What is the secret to our success?
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Fame & Flow is our model for how brands grow. We know when brands unite people in culture, they build brand Fame, and when they guide individuals to their unique journeys, they build customer Flow. We tap into the power of media to orchestrate a brand’s entire consumer experience around Fame & Flow , balancing both what unites people and what makes them different.
At the same time, we put media responsibility at the forefront of our thinking, creating strategies and plans that respect our communities, protect brand safety, and promote sustainability.
This wouldn’t be possible without our people -- the most diverse, creative, and empowered community in the industry. They have both heart and passion for the brands we’re entrusted with -- and you can see and feel it in the ideas they create for companies like Amazon, Nike, LEGO, Liberty Mutual, Merck, and T-Mobile.
What makes our company stand out?
We partner with some of the world’s most iconic brands to create award-winning media strategies that transform not only their businesses, but also the industry.
We pride ourselves in the trust we build with our partners—they understand our mission, are aligned to our direction, and make a continuous mutual commitment to growing our businesses together.
We bring that same commitment to our 1,200+ strong people who we encourage to embrace and show up as their whole selves every day. Happy people make great work -- so we help fuel personal passions that enrich their experiences and help them take Initiative.
Marinate “Cultureship” is our program that provides grants to our people to pursue their side hustles. We’ve given out over 100 grants of $1,000 each and have watched people create an organic perfume line, launch an arts and music program, place cameras in the hands of students in Rwanda, and even develop their love for powerlifting.
What services do we specialize in?
We create full marketing ecosystems that leverage paid, earned, and owned media to orchestrate a brand’s total customer experience. That is why we have built a service architecture to deliver on the full spectrum of client needs: growth strategy, communications planning & activation, performance, commerce, content, data & tech, and marketing operations.
We employ a planning process to orchestrate a complex ecosystem of audiences, channels, platforms, and agency partners, and to calibrate the right mix of brand Fame and customer Flow driving marketing activities. This starts with our unified data approach that allows us to uncover new insights and new audiences. Our channel planning tools are integrated with our Media Responsibility Index (MRI) and allow us to develop media plans aligned with our client’s MRI priorities for DE&I, brand safety, and sustainability.
To assure the highest level of operational excellence, our Global Client Operations Unit fosters standardization in our practices and creates efficiencies in how we work with our clients. This keeps us at the top of our game and produces the best ROI for our clients.
Which campaigns are we particularly proud of?
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From people living with HIV, to activists and social justice advocates, Gilead’s powerful custom podcast In the Deep told stories on topics of trauma, identity, forgiveness, self-love, and community.
In the Deep
Who do we work with?
“Carnival has been building Fame by embedding their brand in unmissable cultural moments, and generating Flow by continuing their consumer connections all the way through the funnel, oftentimes with dynamic messaging.”
In a 3-part concert series broadcast live from nowhere, we went to the most geographically remote places with the most creatively influential musicians to demonstrate the power of T-Mobile’s 5G network.
Way Way Out Live
This multi-channel campaign showcases the spirit of cruising with Carnival, underpinned by performance media that has helped Carnival Cruise Line break all-time historic booking records.
Choose Fun Together
Senior director, media strategy, Carnival
"We really needed a partner that could be as agile as us, while still trying to stay ahead and think more strategically long term."
Vice president media,
"The transparency Initiative provides its partners is incredible and we're lucky to be working with your amazing agency."
ABBIE DE LA CAMPA
Agency development lead,
TikTok for Business