As part of the global Campaign brand, Campaign US celebrates creative excellence across marketing, advertising and communications, while putting creativity firmly in a business context. We are an essential resource for creative and marketing professionals adapting to a fast-changing industry, while offering a community where talent can share their opinions and celebrate their work and achievements. Campaign US is an essential resource for informing, educating, connecting and celebrating the advertising and marketing community. We also hold the industry to account in important areas such as diversity and equity, workplace policies and issues and cultural blunders. We have our pulse on culture and creativity, backed by a sharp understanding of the media and technology that powers today’s communications. We delve deep on trends and strategies in the industry where others skim the surface. We help you navigate what's happening now while preparing you for what's next. Campaign US is for, about and created by creative talent. It's a place to showcase inspiring work, debate issues, share opinions and learn from the best in the business. Campaign US captures the future of the advertising industry as it unfolds.
The go-to resource for creative business professionals
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Source: 6-month average, March-Sept 2021, Google Analytics
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Molly Sawyer Senior Account Executive molly.sawyer@haymarketmedia.com
Mark Siebel Senior Account Executive mark.siebel@haymarketmedia.com
Rachel Barash Senior Manager, Business Development rachel.barash@haymarketmedia.com
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Craig Roth VP, Group Publisher craig.roth@haymarketmedia.com
View Campaign's Editorial Calendar
Published and distributed with MM+M’s March 2021 issue
Live on mmm-online.com as a digital edition and will include links to your company’s site
MM+M’s highly anticipated Game Changers supplement will arrive alongside the March 2021 print edition. As in years past, it will dive deep on innovation — who are the ones executing best on the promise of health-tech, and what they’re doing that other organizations aren’t. It will also present the sharpest analysis on the tech trends healthcare marketers will need to monitor in the years ahead. A robust section of editorial content will explore many of the evolving and future trends affecting the industry, from advances in digital technology and data/analytics capabilities to shifts in marketing strategy.
Game Changers
Special Issues
Essential Coverage MM+M’s print calendar includes numerous signature issues, among them the Agency 100, Diversity and Inclusion/Hall of Femme, Best Places to Work, the Media Issue and 40 Under 40. The company regularly conducts essential research, such as the annual Healthcare Marketers Survey and the Career and Salary Survey.
100%
Print Readership qualified annually
10
Issues Per Year
MM+M publishes 10 issues per year, offering an engaged and active audience information on a range of topics that are top-of-mind to healthcare marketers. The company is very proud of its heritage in print, especially given the continued importance of the channel to the audiences it serves. A full 100% of the publication’s print readership is qualified annually. Digital editions are posted and archived on MM+M’s website for enduring brand exposure.
Magazine
MM+M's annual Agency 100 package offers the only comprehensive analysis of the health agency ecosystem, including independently reported profiles on each of the Top 100 firms as ranked by 2021 North American revenue. Other features returning in 2022 include the Agency Family Tree, which delineates the relationships between agencies and their parent networks, and the Ones To Watch look at up-and-coming firms set to break into the Top 100 in the years ahead.
AGENCY 100
MM+M and PRWeek unveil their annual ranking of the 50 most influential individuals in health. We present the people who are making waves, touching lives and improving outcomes across the health marketing and PR spectrum. Included in this year’s list are leaders, innovators and celebrities whose followers, clients, patients and peers turn to them for thought leadership — and whose actions drive results. The ranking includes those working in and around pharma companies, medical device manufacturers, media, government, public health and advocacy. The list includes profiles of each individual along with trenchant explanations of what makes each honoree so influential.
HEALTH INFLUENCER 50
MM+M honors the winners of the 2022 MM+M Awards in this glossy supplement, distributed with the November 2022 issue of MM+M and emailed digitally to more than 40,000 email subscribers. In it, MM+M details exactly what made the winning companies, campaigns and individuals stand out from the pack. Additionally, members of the judging panel share the thinking behind their decisions.
MM+M Awards Book of The Night
40k
Subscribers receive digitally
Doreen Gates VP/Publisher doreen.gates@haymarketmedia.com
Sales Contact
Digital Edition
The Splash by MM+M highlights the cover story and other features from our monthly publication. Delivered monthly to 58k subscribers.
Join the conversation to keep up with industry happenings, follow our coverage and learn about various Campaign US initiatives, contests and campaigns.
Efficiency in digital engagement is more important than ever for our advertising partners, which is why Campaign US has launched several new opportunities to retarget our high value readers. Retargeting allows you to engage our audience off our site. Campaign US leverages our first-party data to identify specific audience segments that are then used to deliver targeted impressions to increase the scale and performance of your campaign. These retargeting impressions are delivered non-endemically across mobile devices, tablets and desktop environments both in-app and on the web for maximum reach potential.
Retargeting is completely scalable and can usually be delivered at lower CPMs than our standard rates.
Extends your lead gen or sponsored opportunity and keeps prospects in the marketing funnel longer (i.e., multi-touch point)
Provides scale to these audience segments and more opportunities to drive the right traffic to your marketing objectives (e.g., brand website, live event, webcast)
Creation of relevant audience segments based on Campaign US’ first-party data
Non-endemic delivery of ads (e.g., Wall Street Journal, NY Times, Yahoo, ESPN, etc.)…and we deliver a site report
Key points of these types of campaigns are:
Event or webcast registrants and attendees
Openers of your sponsored email campaigns
Readers of awards pages and promotional efforts
Readers of specific content relevant to your brand (e.g., data, compliance, DTC, AI)
Sample use cases:
Directory listings
Lead gen or other
Campaign US handles all creative assets and promotion
Ideal for your research papers, eBooks, white papers and other thought leadership
Targeted content syndication provides guaranteed lead goals
If you are looking for high-quality top-of-funnel leads, connect with our audience through customized lead generation opportunities. Allow your experts to shine to content syndication programs that highlight your thought leadership to sponsored emails that feature your product offers or announcements. We tailor each program to the objectives and goals of our partners.
Our dedicated campaign team will target your messaging across Campaign US’s extensive network, turning your preferred audience into valuable leads.
Content is free to readers in exchange for their contact information; leads guaranteed from downloads
Sponsor a compilation of content, including analytical articles, white papers, executive interviews, reporting on panels
Partner Opportunities
Multichannel promotion includes exclusive eBlasts, placement in Campaign US’ Daily Fix and Weekend Fix newsletters, ROS banners on site, and placement within Campaign US’ content library for one year
Logo on cover page and all promotional emails
Full-page ad placement within eBook
Campaign US creates content
Co-sponsor eBook
A 200-word commentary from co-sponsor will be included as a sidebar in “Partner Perspectives” section, including photo/headshot of author
Guaranteed 75 leads
Guaranteed 100 leads*
Content may include sponsor interviews, editorials in sponsor’s voice, case studies, data, event coverage, campaign coverage and/or survey analysis
Content created and curated by Haymarket Studio in collaboration with sponsors
Produced on-demand within six weeks
Custom Exclusive eBook Sponsorship
*Additional leads can be purchased on a CPL basis
Your Ad Here
Section Takeover
Expandable Direction Left Left Down N/A N/A
Expandable 600x250 600x600 728x315 N/A N/A
Dimensions 300x250 300x600 728x90 640x480 Custom
Ad Name IMU Double IMU Leaderboard Prestitial Roller Ad
Desktop
Expandable Direction N/A N/A
Expandable N/A N/A
Dimensions 300x250 300x50 or 320x50
Ad Name IMU Sticky Mobile Leaderboard
Mobile
Campaign US would utilize a HTML formatted email provided by sponsor to deploy an “On Behalf of” eBlast to a predetermined target audience as a traffic driver, announcement or branding vehicle.
Campaign’s legacy of informing professionals, breaking stories and analyzing the industry’s most important issues and trends extends across digital channels. Campaign US is the most reliable, influential digital-first source for daily news on today's marketing and advertising sector.
DIGITAL
Advertise against our industry-leading content against the vertical most likely to reach your audience. Available for News sections (Agency, Creative, Brand, Tech or Media) or our Creative work portal.
Steal the show on our most prime real estate — the home page — by securing all of the available ad units and a full-page wallpaper spread.
Homepage Takeover
The ad industry is full of events and celebrations, and our journalists are there to distill the action into need-to-know information. Get in front of your audience during tentpole moments, such as CES, the Super Bowl, Cannes Lions and Women’s History Month, by sponsoring a dedicated hub or newsletter highlighting our coverage.
Special Events
Insights are delivered straight to our readers’ inboxes every day. Have your brand’s messaging aligned with our most current news and trends with Campaign US newsletters.
NEWSLETTERS
Your daily dose of breaking news in the marketing and advertising industry. The Daily Fix is deployed Monday through Friday daily and includes a recap of all the latest news on Campaign US. Advertisers gain access to Campaign’s engaged subscribers through display ad units as well as newsletter daily takeover potential.
The Campaign Fix
Your weekend recap of all the biggest news in the marketing and advertising industry over the past week. The Weekend Fix is deployed Saturday at 12 p.m. ET, so readers can sit back and catch up on the news during their weekend brunch. Advertisers gain access to Campaign’s engaged subscribers through display ad units as well as newsletter daily takeover potential.
The Weekend Fix
The Media Fix is a biweekly recap of all the most important news in the media space, deployed every other Tuesday. Advertisers gain access to Campaign’s engaged subscribers through display ad units as well as newsletter daily takeover potential.
The Media Fix
The Tech Fix is a biweekly recap of all the most important news in the fast-moving martech space, deployed every other Wednesday. Advertisers gain access to Campaign’s engaged subscribers through display ad units as well as newsletter daily takeover potential.
The Tech Fix
Reach our engaged audience of creatives by sponsoring the Creative Fix, a weekly newsletter deployed on Thursday. Advertisers gain access to Campaign’s engaged subscribers through display ad units as well as newsletter daily takeover potential.
The Creative Fix
Principal Sponsorship: Leaderboard (728x90) and IMU ad (300x250) with click-through hyperlink
Text Sponsorship: Logo, headline, 50-word summary and click-through hyperlink
Each sponsorship includes four placements per month
Ad Units
Engagement rates average 9.2%
You provide all assets for approval two weeks before deployment
One post across all Campaign US social media channels including Twitter, LinkedIn, Facebook and Instagram Stories
Campaign US Social Post
Creative services available upon request.
Programmatic Retargeting
Content Syndication
eBlast Campaign
ebooks
Campaign US is responsible for creation, design, distribution of eBook
Podcasts come with a full promotional drumbeat including: • Promoted via Campaign US Weekend Fix, Campaign US Daily Fix and a special Campaign US Podcast email for the episode • Syndicated to all Campaign US social media channels with sponsor attribution • Sponsor display banner ads on podcast landing page with sponsor attribution • Ad Units: leaderboard (728x90) and IMU ad (300x250) for 30 days on the landing page
Podcasts 30 minutes max in length
Receive a callout three times throughout the podcast (beginning … middle … and end)*
Content to be editorial and thought leadership in nature (promotional content not allowed)
Additional Details
*Callout can be substituted with supplied B-roll video as well!
Editorial + Partner Podcast: Campaign US senior editors and the sponsor participate within podcast discussion (branding and sponsor callout included)
Editorial Podcast: Campaign US senior editors only with no sponsor involvement in the discussion (branding and sponsor callout included)
Sponsorship Packages
Campaign Chemistry is a weekly podcast from Campaign US where we pick the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands. Hosted by Campaign US editor Alison Weissbrot, the podcast takes a 30-40 minute deep-dive with industry leaders, from brand CMOs to agency CEOs and CCOs, to learn about their business and explore the topics most important and relevant to them.
Podcasts
Sponsored Articles: Highlight an important corporate initiative with sponsored content with Campaign.
Campaign Council: Long form curated content on an annual basis. Partner with Campaign to provide educational informative insights our audience needs to be successful. Monthly articles elevate your corporate presence.
Present your brand as a true thought leader with Campaign’s native platform. We give you the spotlight. Packages include prominent fixed placement on the Campaign homepage and amplification across our site and social media platforms. Your content is promoted via the Campaign Fix newsletter for a minimum of 5 days of the campaign launch. We also provide social media sharing to encourage readers to share your content for optimal amplification.
Our voice meets your voice
Native
Sponsor display banner ads on podcast landing page with sponsor attribution
Ad Units: leaderboard (728x90) and IMU ad (300x250) for 30 days on the landing page
Promoted via Campaign US Fix and Podcast Campaign US email when first launched
Syndicated to all Campaign US social media channels with sponsor attribution
Podcasts come with a full promotional drumbeat including:
Senior Campaign US Editors and the sponsor participate within podcast discussion (Branding and sponsor callout included)
Partner Podcast
Multichannel promotion includes exclusive eBlasts, placement in Campaign US Daily Fix email and Weekend Fix newsletter, ROS banners on-site and placement within our eBook Library for one year.
Receive a callout three times throughout the podcast
Senior Campaign US Editors only with no sponsor involvement in the discussion (Branding and sponsor callout included)
Editorial Podcast
Device Category Desktop and tablet only Desktop only Desktop, tablet, and mobile N/A
Max File Size 90KB 150KB 90KB n/a
Product Name Leaderboard Billboard Medium Rectangle *Prestitial
Dimensions 728x90 970x250 300x250 (300x250 mobile) (300x600 / 640x480 desktop)
Device Category Mobile only Mobile only
Max File Size 90KB 90KB
Product Name Mobile Banner Mobile Billboard
Dimensions 320x50 375x130
*If exceeding or not compliant with our specs we will need to QA tags
Haymarket Studio is the brand marketing, creative and event agency of Haymarket Media U.S. The Haymarket Studio team excels at producing informative, compelling and fresh content that resonates with the influential audiences of Campaign US. We bring your brand stories to life through surveys, expert research, original reporting, video, data visualizations, events, podcasts, webinars, eBooks and experiential content. We distribute this compelling content across Campaign US’ many platforms to amplify your message to an audience of senior-level professionals. In a nutshell, we offer editorial expertise and effortless collaboration.
Optimize your investment when your company and thought leaders showcase their expertise at industry and company-wide events. Campaign US custom and editorial teams will work with you to cover your session/event, customize the highlights/takeaways and amplify the content to the Campaign US audience, adding further ROI for your specific efforts.
Collaborate with Campaign US to produce a 3-4 minute fireside chat-style video, featuring a senior member of the Campaign US editorial team interviewing your SME. Recording will take place at either Haymarket’s office, the client’s office, virtually or Campaign US’ live event. Campaign US retains complete editorial discretion over the final cut.
Campaign US Open Lens
In our digital-first world, marketing and advertising is changing fast. Tech Talks is a virtual event series covering pressing, of-the-moment topics at the intersection of technology, media and marketing. The event includes three rounds of panel discussions (35 minutes each) featuring leaders in marketing, technology, advertising and media to help prepare you for what's now and what's next in digital advertising.
Campaign Tech Talks
Campaign US Roundtables offer a powerful opportunity for your SME to interact with other industry thought leaders to offer high-level expertise and insights. We collaborate with you on potential participants and discussion topics to produce a 6-8 person virtual or in-person roundtable. Participants can include marketing professionals and other leading industry executives. The panel mix will be determined by the topic, and Haymarket Studio will work with you to recruit panelists. A senior member of the Campaign US brand will moderate the event.
Custom Roundtables
This turnkey virtual event series touches on breaking news topics of key interest to our audience. Convene includes a 35-minute live, editorial or sponsor-driven session including Q&A. You will collaborate on speaker participation with a Campaign US Editor. We’ll provide the moderator for intro, session discussions and Q&A. You can provide up to five assets (white papers, eBooks, videos, product collateral) to include in the event resource library.
Campaign Convene
This custom 2-3 minute video offers a unique opportunity for you to showcase thought leadership on trends and technology within the industry, highlight the company’s technology, or amplify an event they are hosting or participating in. A member of the Campaign US custom team will collaborate with you to develop themes and questions for the interview.
Campaign US Spotlight
*Leads can be targeted within specific sectors for a fee. Additional leads available on a CPL basis. Ask your account rep for more info!
Promote your live/virtual sessions within Campaign US print, online, “takeaway eBook” recap, and syndicated across all Campaign US social channels (LinkedIn, Twitter and Facebook). Coverage can also include a “sneak peak” leading up to your events/speaking opportunity to further drive traffic, engagement and registration for your debut. These can be dedicated newsletters about your event/speaking engagement which comes with a fully robust marketing drumbeat with exclusive branding. Digital tactics chosen can also include a lead generation tool to further build a pipeline for your upcoming and future business development efforts creating a robust pipeline for future outreach to potential customers and clients.
Details + Tactics to Support Your Efforts
Post Event Coverage
Multichannel promotion includes exclusive e-blasts, placement in MM+M News Brief and Weekly Digest newsletter, ROS banners on-site and placement within our eBook Library for one year.
eBooks are free to readers in exchange for their contact information, leads guaranteed from downloads.
Sponsor a compilation of content, including analytical articles, white papers, executive interviews, reporting on panels and event photography
One- or two-page article highlighting key takeaways of your session, to run in the next available print and digital edition of MM+M magazine reaching over 16,000 print subscribers
Exclusive takeaway eBook will feature four to six pages deployed 2-3 weeks following the event. Layout of eBook to include:
Takeaway eBook
A lead-gen capture component of 100 leads will be included for your business development purposes
Your full-page, full-color ad
2-3 pages featuring original content surrounding your session and thought leadership discussion
Front cover designed by MM+M to include your logo
Online
You provide the topic, speaker(s) and content for this one-hour broadcast. Campaign US handles everything else including the virtual platform, the audience, promotion and moderators.
Partner Webcast
Showcase your expertise, raise your brand’s visibility and generate leads in an interactive platform that allows you to engage with our audience directly. Multiple full-service options let you select the format with the right mix of content generation to suit your needs.
Haymarket Studio
Webcasts
Videos
Custom Amplification Programs
Present your brand as a true thought leader with Campaign’s native platform. We give you the spotlight. Packages include prominent fixed placement on the Campaign homepage and amplification across our site and social media platforms. Your content is promoted via the Campaign newsletter for a minimum of 5 days of the campaign launch. We also provide social media sharing to encourage readers to share your content for optimal amplification.
Editorial Ebook Co-Sponsorship
Campaign US’ eBooks deliver in-depth analysis and coverage of the market, trends and practical advice within advertising, media and marketing. Campaign US eBooks will target only the most relevant prospects to effectively engage, educate, entertain and generate valuable leads.
eBooks
Sponsor a compilation of content, including analytical articles, white papers, executive interviews, reporting on panels and event photography.
Guaranteed 75 leads*
A 200-word commentary from co-sponsor included as a sidebar in Partner Perspectives section, including photo/headshot of the author
Logo on the cover page and all promotional emails
Campaign US responsible for creation, design, distribution of eBook
Content created and curated by Haymarket Studio, Campaign US’s custom content studio, in collaboration with the sponsor. Content may include interviews, editorials in sponsor’s voice, case studies, data, event coverage, campaign coverage or survey analysis.
Custom Ebook Exclusive Sponsorship
Campaign US seamlessly integrates your brand into the right conference, the proper networking session and the fitting industry celebration. Whether you’re in the market for traditional opportunities or more out-of-the-box activations, our dedicated team will pair your objectives with the perfect, customized experience.
March The Campaign US Female Frontier Awards celebrates the hard work and talent of pioneering women breaking barriers in the advertising and marketing industry.
February The Agency of the Year Awards recognizes inspiring leadership, creative excellence and outstanding business performance at agencies across the U.S. Independent and network-owned agencies across creative, media, digital, marketing and communications are invited to enter by November 11, 2021, to be considered. Award finalists will be announced in January 2022, followed by an in-person celebration on February 17, 2022, in New York City, where we will announce the winners.
April The Campaign US Media Awards celebrates excellence, effectiveness and creative thinking in the media industry, from the agencies that plan complex media strategies and negotiate placements for brands, to the media companies putting together innovative packages and solutions for advertisers. The 2022 Media Awards will take place in person on April 28.
MM+M provides the same level of relevant content and networking opportunities through an interactive virtual conference experience.
Benefits of Virtual Events
Direct access to industry experts
Customizable event structure
Live and On-Demand Sessions
Broader Audience Reach
Enduring Marketing Promotions
Extended Brand Exposure
Elevated Thought Leadership
Lead Generation
Sponsor Benefits
Measureable ROI
June The Campaign US Power of Purpose Awards celebrates purpose and cause-driven work by major consumer brands and nonprofit organizations.
September The 40 Over 40 Awards recognizes leaders in the advertising industry who have shown a consistent dedication to the business and their craft across creativity, media, digital, marketing, technology and communications.
November The BIG Awards is Campaign’s creative program identifying the best work produced in the past year across media disciplines, sectors and creative excellence. We know the industry is oversaturated with creative awards showcasing the same work. So instead of the same faces and reels, we’re inviting young, diverse talent to judge the awards alongside a small group of senior peers.
About Events
2022 Live Events
June From streaming, to podcasting to voice activated devices, audio consumption is changing rapidly. This event will explore how shifting consumer audio habits are impacting the way brands approach the medium: How has the podcasting landscape changed for brands as major platforms such as Spotify invest heavily in the space? How is consumer adoption of voice-activated devices changing?
April The TV industry is undergoing seismic shifts, from new consumption habits to new parameters for measuring that ad spend worked. Ahead of upfront season, dive into the world of TV with Campaign as we explore the biggest topics heading into the spring buying confab: measurement, streaming, CTV and attention.
April Upfront season is around the corner, and between the rise of streaming and connected TV, innovation in measurement and continued uncertainty around televised events, it’s sure to be a more complex negotiating season than ever. Join Campaign US and a lineup of industry experts as we unpack the biggest trends driving the evolution of the $70 billion linear TV marketplace at this virtual event.
February As e-commerce continues to grow, the retail journey is shifting. No longer can brands rely on in-store promotions and prominent shelf placement to drive sales. As retail media networks emerge and social commerce takes off, the customer shopping journey — and the communications surrounding a purchase — are entirely changed. Join Campaign US for our next virtual Tech Talks event, focused on the future of retail and e-commerce and its impact on the customer journey.
January This event will kick off 2022 covering major topics for marketers in the coming year, from DE&I, to attracting and retaining talent, to keeping up with shifts in consumer media habits. More details to come on the agenda.
2022 Virtual Events
Campaign US hosts two virtual event series throughout the year. Campaign Convene covers a broad range of topics trending in the news across agency culture, DE&I, demographic shifts and other topics marketers, agencies and media owners are grappling with today. Tech Talks our virtual event series focused on technology topics. We’ve hosted Tech Talks on topics ranging from the end of the third-party cookie to the gaming space, and look forward to covering the future of TV, data and privacy, commerce, measurement and other meaty and important topics for the future of the industry.
Convene: The Year Ahead
Tech Talks: The New Retail Landscape
Tech Talks: The Future of TV is Now
Tech Talks: Future of TV
Tech Talks: Audio’s Next Frontier
Other topic areas for virtual events:
• Navigating the talent crunch • Getting influencer marketing right • Sustainability in advertising • Connecting with a changing US demographic
The future of commerce Audio: The next frontier Mastering the customer journey Measurement and attribution The changing world of retail media
Convene
Tech Talks
October As the clock ticks on third-party cookies and mobile ad IDs, the digital advertising ecosystem is continuing to grapple with the shift. This event will dive into the latest developments around the loss of online identifiers, unpacking how marketers and the digital ad industry are adapting to a more privacy conscious digital ad ecosystem.
Tech Talks: Identity
December If 2022 had a buzzword of the year, the metaverse was high on the list. The concept of a mixed-reality world took off in earnest in the past year, going from the plot of a Sci-Fi novel to a real business opportunity for brands. Where do we stand today on the metaverse, one year into the peak of the hype? This event will cut through the noise and dive into what’s possible today and what’s coming tomorrow in this fast-moving space.
Tech Talks: The Metaverse