As part of the global Campaign brand, Campaign US is a go-to resource for advertising, marketing and creative professionals in the U.S. From our industry-leading news reporting to our thought leadership-driven events, we help professionals navigate the fast-changing worlds of marketing, advertising and communications while putting creativity firmly in a business context. We are an essential resource for professionals adapting to a fast-changing industry, as well as a community where talent can share their opinions and celebrate their work and achievements.
Campaign US informs, educates, connects and celebrates the advertising and marketing community. We also hold the industry to account in important areas such as diversity, equity and inclusion, worker policies and sustainability. We have our pulse on culture and creativity, backed by a sharp understanding of the media and technology that powers today’s communications. We break the news you need to know and delve deep on trends where others skim the surface. We help you navigate what's happening now while preparing you for what's next.
Campaign US is a place to showcase inspiring work, debate issues, share opinions and learn from the best in the business. We capture the future of the advertising industry as it unfolds.
THE GO-TO RESOURCE FOR ADVERTISING AND MARKETING PROFESSIONALS
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Join the conversation to keep up with industry happenings, follow our coverage and learn about various Campaign US initiatives, events and opportunities.
Efficiency in digital engagement is more important than ever for our advertising partners, which is why Campaign US has launched several new opportunities to retarget our high value readers. Retargeting allows you to engage our audience off our site. Campaign US leverages our first-party data to identify specific audience segments that are then used to deliver targeted impressions to increase the scale and performance of your campaign. These retargeting impressions are delivered non-endemically across mobile devices, tablets and desktop environments both in-app and on the web for maximum reach potential.
Retargeting is completely scalable and can usually be delivered at lower CPMs than our standard rates.
Extends your lead gen or sponsored opportunity and keeps prospects in the marketing funnel longer (i.e., multi-touch point)
Provides scale to these audience segments and more opportunities to drive the right traffic to your marketing objectives (e.g., brand website, live event, webcast)
Creation of relevant audience segments based on Campaign US’ first-party data
Non-endemic delivery of ads (e.g., Wall Street Journal, NY Times, Yahoo, ESPN, etc.)…and we deliver a site report
Key points of these types of campaigns are:
Event or webcast registrants and attendees
Openers of your sponsored email campaigns
Readers of awards pages and promotional efforts
Readers of specific content relevant to your brand (e.g., data, compliance, DTC, AI)
Sample use cases:
Lead gen or other
Campaign US handles all marketing and promotion
Ideal for research papers, eBooks, white papers and other thought leadership
Targeted content syndication provides guaranteed lead goals
If you are looking for high-quality top-of-funnel leads, connect with our audience through customized lead generation opportunities. Allow your experts to shine through content syndication programs that highlight your thought leadership with sponsored emails that feature your product offerings or announcements.
Content syndication: keep font size and weight the same throughout the section
Our dedicated campaign team will target your messaging across Campaign US’ extensive network, turning your preferred audience into valuable leads.
Content is free to readers in exchange for their contact information; leads guaranteed from downloads
Sponsor a compilation of content, including analytical articles, white papers, executive interviews, reporting on panels
Multichannel promotion includes exclusive eBlasts, placement in Campaign US’ Daily Fix and Weekend Fix newsletters, ROS banners on site, and placement within Campaign US’ content library for one year
Logo on cover page and all promotional emails
Full-page ad placement
Campaign US creates content
A 200-word commentary
from co-sponsor will be included as a sidebar in “Partner Perspectives” section, including photo/headshot of author
Guaranteed 75 leads
Guaranteed 100 leads*
Content may include sponsor interviews, editorials in sponsor’s voice, case studies, data, event coverage, campaign coverage and/or survey analysis
Content created and curated by Haymarket Studio in collaboration with sponsors
Produced on-demand within
Custom Exclusive eBook Sponsorship
*Additional leads can be purchased on a CPL basis
Campaign US utilizes an HTML-formatted email provided by you to deploy an “On Behalf of” eBlast to a predetermined target audience as a traffic driver, announcement or branding vehicle for your brand.
Campaign US is the essential resource for informing and educating the advertising, marketing, media and communications industries. Senior thought leaders rely on Campaign for breaking news, tech innovation coverage, marketing updates, and more.
Advertise on our industry-leading content against the vertical most likely to reach your audience. Available for Trending Topics, News, Features, and Opinions (Agency, Creative, Brand, Tech or Media), Features sections (Analyses, Question of the Week, Tech Fix or Trailblazers) and Opinion section.
Ensure your message is front and center with this high impact placement that secures all available ad units as well as a full-page wallpaper spread on the homepage only.
The ad industry is full of events and celebrations, and our journalists are there to distill the action into need-to-know information. Get in front of your audience during tentpole moments, such as the Super Bowl, Cannes Lions, history and heritage months, Advertising Week and more, by sponsoring a dedicated hub or newsletter highlighting our coverage.
Harness the power of potent content with Campaign US Newsletters delivered straight to our readers’ inboxes every day. Sponsorships available include newsletter takeovers and banner ad placements.
Your daily dose of breaking news in the marketing and advertising industry. The Daily Fix is deployed Monday through Friday and includes a recap of all the latest news on Campaign US.
The Campaign Fix
Your weekend recap of all the biggest news in the marketing and advertising industry over the past week. The Weekend Fix is deployed Saturday at 12 p.m. ET, so readers can sit back and catch up on the news during their weekend brunch.
The Weekend Fix
The Media Fix is a biweekly recap of all the most important news in the media space, deployed every other Tuesday. Advertisers gain access to Campaign’s engaged subscribers through display ad units as well as newsletter daily takeover potential.
Curated by our technology editor, The Tech Fix is a weekly recap of all the most important news for marketers in the fast-moving tech space, deployed on Wednesday and posted to the website on Thursday.
The Tech Fix
Your weekly dose of new campaigns, branding efforts and creative news, trends and opinions from our editorial team and network of creative columnists. The Creative Fix is deployed weekly on Thursdays.
The Creative Fix
Principal Sponsorship: Leaderboard (728x90) and IMU ad (300x250) with click-through hyperlink
Logo, headline, 50-word summary and click-through hyperlink
Each sponsorship includes four placements per month
You provide all assets for approval two weeks before deployment
One post across all Campaign US social media channels including Twitter, LinkedIn, Facebook and Instagram
Campaign US Social Post
Creative services available upon request.
Campaign US is responsible
for creation, design, distribution
Podcasts come with a full promotional drumbeat including:
• Promoted via Campaign US Weekend Fix, Campaign US Daily Fix and a special Campaign US Podcast email for the episode
• Syndicated to all Campaign US social media channels with sponsor attribution
• Sponsor display banner ads on podcast landing page with sponsor attribution
• Ad Units: leaderboard (728x90) and IMU ad (300x250) for 30 days on the landing page
Podcasts 30 minutes max in length
Receive a callout three times throughout the podcast (beginning … middle … and end)*
Content to be editorial and thought leadership in nature (promotional content not allowed)
*Callout can be substituted with supplied B-roll video as well!
Editorial + Partner Podcast: Campaign US senior editors and the sponsor participate within podcast discussion (branding and sponsor callout included)
Editorial Podcast: Campaign US senior editors only with no sponsor involvement in the discussion (branding and sponsor callout included)
Campaign Chemistry is a weekly podcast from Campaign US where we pick the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands. Hosted by Campaign US editor Alison Weissbrot, the podcast takes a 30-40 minute deep-dive with industry leaders, from brand CMOs to agency CEOs and CCOs, to learn about their business and explore the topics most important and relevant to them.
Exclusive ads alongside your content on the landing page
Premium placement on the homepage
Present your brand as a true thought leader with Campaign’s content marketing and native ad packages. We give you the spotlight to position your brand as a thought leader to a premium audience of advertising, marketing, media and creative professionals from major brands, agencies and publishers, allowing you to feature your company’s brand, creative and thought leadership alongside Campaign US’ trusted editorial.
Your custom content is promoted through prominent placement on the Campaign US homepage, native ad units, newsletter placements and syndicated across our site and social media platforms to encourage readers to share your content for optimal amplification. Display banner advertising accompanies your content for 100% SOV offering a robust destination for your program. For additional reach, Haylo Marcomms programs can be added on for off-site campaign promotion to drive even more traffic to your content.
Sponsored Content Campaigns
Sponsor display banner ads on podcast landing page with sponsor attribution
Ad Units: leaderboard (728x90) and IMU ad (300x250) for 30 days on the landing page
Promoted via Campaign US Fix and Podcast Campaign US email when first launched
Syndicated to all Campaign US social media channels with sponsor attribution
Podcasts come with a full promotional drumbeat including:
Senior Campaign US Editors and the sponsor participate within podcast discussion (Branding and sponsor callout included)
Multichannel promotion includes exclusive eBlasts, placement in Campaign US Daily Fix email
and Weekend Fix newsletter,
ROS banners on-site and placement within our eBook Library for one year.
Receive a callout three times throughout the podcast
Senior Campaign US Editors only with no sponsor involvement in the discussion (Branding and sponsor callout included)
*If exceeding or not compliant with our specs we will need to QA tags
Extends your lead generation or sponsored opportunity and keeps prospects in the marketing funnel longer (i.e., multi-touch point)
Haylo lets you reach your audiences across all their favorite sites, apps, and ad-supported streaming networks on the devices they use most
Creation of relevant audience segments based on Campaign first-party data points
Key additional benefits of adding Haylo Marcomms as a part of digital campaigns:
Efficiency in digital engagement is more important than ever for our advertising partners, which is why Campaign US has several new opportunities to target our highly engaged audience. Using our proprietary data-centric digital platform, Haylo, we leverage our first-party data to identify specific audience segments - like job title, industry, or contextual - to deliver targeted non-endemic impressions across all devices. With Haylo, your campaigns will benefit from increased scalability and performance. Campaign can help you create strategic omnichannel messaging that resonates with your target audience at every step, whether retargeting, location geofencing, connected TV, digital out-of-home, social, or digital audio. All Haylo Marcomms campaigns include insightful reporting for tracking key metrics like reach, frequency, and engagements.
Supplements your Campaign digital campaign with additional scale and more opportunities to drive the right traffic to your marketing objectives (e.g., brand website, live event, webcast)
Openers of your sponsored email campaigns or sponsored content pages (native ad, podcast, etc)
Employees within specific industries, job titles, or leadership positions
Content archived for six months within the partner content sectionContent archived for six months within the partner content section.
Optional native ad and Haylo Marcomms amplification add-ons
More to come!
Campaign US identifies new topics and features throughout the year based on the zeitgeist and news cycle. Stay tuned and check out our editorial calendar for more insight on new launches.
Meet the Next Generation
Each year, Campaign US invites a group of up-and-coming, diverse creatives to judge the BIG Awards. To give these rising stars more visibility and voice, we highlight them in an editorial feature series on campaignlive.com. Position your brand as a supporter of the next generation of the creative industry.
The CMO 50
Align your brand with our coveted list of the top 50 CMOs
Agency Report Cards
Your opportunity to support the most comprehensive analysis of creative and media agency business performance in the U.S. advertising industry
Position your brand with Campaign content designed to be a resource for the advertising and marketing industry. These editorial features allow for exclusive and impactful moments of brand amplification through exclusive sponsorship of site takeovers, social media presence, and email marketing.
SPECIAL CONTENT ACTIVATIONS
Haymarket Studio is the brand marketing, creative and event agency of Haymarket Media U.S. The Haymarket Studio team excels at producing informative, compelling and fresh content that resonates with the influential audiences of Campaign US.
We bring your brand stories to life through surveys, expert research, original reporting, video, data visualizations, events, podcasts, webinars, eBooks and experiential content. We distribute this compelling content across Campaign US’ many platforms to amplify your message to an audience of senior-level professionals. In a nutshell, we offer editorial expertise and effortless collaboration.
Optimize your investment when your company and thought leaders showcase their expertise at industry and company-wide events. Campaign US’ custom and editorial teams will work with you to cover your session/event, customize the highlights/takeaways and amplify the content to the Campaign US audience, adding further ROI for your specific efforts.
Take your sponsored partner podcast to the next level with video. Recorded live in our NYC studio, your vodcast will help you stand out and build an even stronger bond with our audiences. Let your thought leader shine through this on-demand content highlighting the best sound-bytes and content from your podcast.
In our digital-first world, marketing and advertising is changing fast. Tech Talks is a virtual event series covering pressing, of-the-moment topics at the intersection of technology, media and marketing. The event includes three rounds of panel discussions (35 minutes each) featuring leaders in marketing, technology, advertising and media to help prepare you for what's now and what's next in digital advertising.
Campaign Tech Talks
Campaign US Roundtables offer a powerful opportunity for your subject matter expert to interact with other industry thought leaders to offer high-level expertise and insights. We collaborate with you on potential participants and discussion topics to produce a 6-8 person custom roundtable. Participants can include advertising, marketing, media, creative professionals and other leading industry executives. The panel mix will be determined by the topic, and Haymarket Studio will work with you to recruit panelists. A senior member of either Haymarket Studio or the Campaign US brand will moderate the event.
This turnkey virtual event series touches on breaking news topics of key interest to our audience. Convene includes a 35-minute live, editorial or sponsor-driven session including Q&A. You will collaborate on speaker participation with a Campaign US Editor. We’ll provide the moderator for intro, session discussions and Q&A. You can provide up to five assets (white papers, eBooks, videos, product collateral) to include in the event resource library.
Tell your story in your own words! This 5-6 minute professional video features your subject matter experts in your choice of settings featured prominently on camera with questions prompted off screen by a Campaign US team member.
Settings include, but are not limited to:
Campaign US Spotlight
*Leads can be targeted within specific sectors for an additional fee. Leads above guaranteed goals are available on a CPL basis.
Ask your account rep for more info.
Promote your live or virtual sessions with a Campaign US digital “takeaway” eBook or recap, syndicated across all Campaign US social channels.
Coverage can also include a “sneak peak” leading up to your events/speaking opportunity to further drive traffic, engagement and registration. These can be dedicated newsletters about your event/speaking engagement which comes with a fully robust marketing drumbeat.
Digital tactics chosen can also include a lead generation tool to further build a pipeline for your upcoming and future business development efforts creating a robust pipeline for future outreach to potential customers and clients.
Details + Tactics to Support Your Efforts
Post Event Coverage
Multichannel promotion includes exclusive e-blasts, placement in MM+M News Brief and Weekly Digest newsletter, ROS banners on-site and placement within our eBook Library for one year.
eBooks are free to readers in exchange for their contact information, leads guaranteed from downloads.
Sponsor a compilation of content, including analytical articles, white papers, executive interviews, reporting on panels and event photography
One- or two-page article highlighting key takeaways of your session, to run in the next available print and digital edition of MM+M magazine reaching over 16,000 print subscribers
Exclusive takeaway eBook will feature four to six pages deployed 2-3 weeks following the event. Layout of eBook to include:
A lead-gen capture component of 100 leads will be included for your business development purposes
Your full-page, full-color ad
2-3 pages featuring original content surrounding your session and thought leadership discussion
Front cover designed by MM+M to include your logo
You provide the topic, speaker(s) and content for this one-hour broadcast. Campaign US handles everything else including the virtual platform, the audience, promotion and moderators.
Showcase your expertise, raise your brand’s visibility and generate leads in an interactive platform that allows you to engage with our audience directly. Multiple full-service options let you select the format with the right mix of content generation to suit your needs.
ACTIVATION AMPLIFICATION PROGRAMS
Sponsored Articles: Highlight an important corporate initiative with sponsored content with Campaign.
Campaign Council: Long form curated content on an annual basis. Partner with Campaign to provide educational informative insights our audience needs to be successful. Monthly articles elevate your corporate presence.
Present your brand as a true thought leader with Campaign’s native platform. We give you the spotlight. Packages include prominent fixed placement on the Campaign homepage and amplification across our site and social media platforms.
Your content is promoted via the Campaign newsletter for a minimum of 5 days of the campaign launch. We also provide social media sharing to encourage readers to share your content for optimal amplification.
Our voice meets your voice
Editorial Ebook Co-Sponsorship
Campaign US’ eBooks deliver in-depth analysis and coverage of the market, trends and practical advice within advertising, media and marketing. Our eBooks will target only the most relevant prospects to effectively engage, educate, entertain and generate valuable leads.
Multichannel promotion includes exclusive eBlasts, placement in Campaign US Daily Fix email and Weekend Fix newsletter, ROS banners on-site and placement within our eBook Library for one year.
eBooks can include a compilation of content, including analytical articles, white papers, executive interviews, reporting on panels and event photography.
Logo on all promotional emails
Full-page ad placement within eBook
A 200-word commentary from co-sponsor included as a sidebar in Partner Perspectives section, including photo/headshot of the author
Sponsor logo attribution on cover with other co-sponsors
Campaign US creates and owns the content
Guaranteed lead goal
Campaign US responsible for creation, design, distribution of eBook
Content created and curated by Haymarket Studio, Campaign US’s custom content studio, in collaboration with the sponsor. Content may include interviews, editorials in sponsor’s voice, case studies, data, event coverage, campaign coverage or survey analysis.
Produced on-demand in 6-8 weeks
Custom eBook Exclusive Sponsorship
Sponsor display banner ads on podcast landing page for 30 days
Includes Senior Campaign US editors only with no sponsor involvement in the discussion
Branding and sponsor callout included three times throughout the podcast
30-second audio ad during podcast
Archived for six months within the Partner Content section
Campaign US Weekend Fix, Campaign US Daily Fix newsletters
One post across Campaign US social media channels with sponsor attribution
Direct email to Campaign US subscribers
Branding and sponsor callout on all promotion materials
Includes Senior Campaign US editors and the sponsor’s thought leader for a 25-30 minute discussion
Syndicated across Apple Podcasts, Spotify and all major distribution platforms
Podcasts come with the following marketing promotional:
Placement for one week within the "Partner Content" carousel on Campaignlive.com
Content syndicated across Campaign US social media channels
Content archived for six months within the Partner Content section
LIVE at a Campaign US event
On location - LIVE at a conference or special event such as Cannes or SXSW or a setting near your office
Fireside chat–style in the Haymarket NYC or sponsor’s office, featuring a senior member of the Campaign US editorial team interviewing your SME
Full amplification and syndication across the Campaign US marketing and social platforms
Topics are at the discretion of the client and can include: thought leadership, trends, technology, sponsor’s creative difference, a peek into sponsor’s unique culture etc. Campaign US retains complete editorial discretion over the final cut.
LIVE EVENT COVERAGE
Sponsor display banner ads on article landing page for 30 days
Posted within one week of event
Article highlighting key takeaways, with photographs of your session
Post EVENT COVERAGE
Promote your session live with a post across Campaign’s social media channels during the event.
Full-page ad placement within the eBook
2-3 pages of original content surrounding your session and thought leadership discussion produced by Campaign
Logo on cover page and all promotional materials
Exclusive takeaway eBook will feature four to six pages deployed 3-4 weeks following the live or virtual event. Layout of eBook to include:
Guarantee lead goal for your business development purposes
Campaign US seamlessly integrates your brand into the right conference, the proper networking session and the fitting industry celebration. Whether you’re in the market for traditional opportunities or more out-of-the-box activations, our dedicated team will pair your objectives with the perfect, customized experience.
The Campaign US Female Frontier Awards recognizes progressive and boundary-pushing women in the industry making progress for the next generation. Honorees are selected from categories across creativity, leadership, positive change, media, technology and rising stars. Campaign US is proud to celebrate these amazing women in advertising, marketing and communications who are leading the charge to make the industry better every day.
The Agency of the Year Awards recognizes inspiring leadership, creative excellence and outstanding business performance at agencies across the U.S. Independent and network-owned agencies across creative, media, digital, marketing and communications are invited to enter. Award finalists are announced online followed by an in-person celebration in New York City where the winners are announced.
The Campaign US Media Awards celebrates excellence, effectiveness and creative thinking in the media industry, from the agencies that plan complex media strategies and negotiate placements for brands, to the media companies putting together innovative packages and solutions for advertisers. The 2022 Media Awards will take place in person on April 28.
MM+M provides the same level of relevant content and networking opportunities through an interactive virtual conference experience.
Benefits of Virtual Events
Direct access to industry experts
Customizable event structure
Live and On-Demand Sessions
Broader Audience Reach
Enduring Marketing Promotions
Extended Brand Exposure
Elevated Thought Leadership
The Campaign US Power of Purpose Awards celebrates purpose and cause-driven work by major consumer brands and nonprofit organizations.
The Campaign US 40 Over 40 Awards is proud to honor the executives who have dedicated their careers to making noteworthy contributions across advertising, marketing, media, technology and communications. These leaders shine brightly with endurance, experience and tenure. They’ve set the standard for excellence, from groundbreaking creative work and head-turning innovations to outside-of-the-box thinking and award-winning campaigns. It’s time to celebrate the accomplished individuals leading the charge.
The BIG Awards is Campaign US’ creative awards program that invites the future of the ad industry to participate in identifying this year’s most strategic and inspiring work. Unlike other creative awards, the BIGs are evaluated by a jury of up-and-coming creatives with three to five years of industry experience. The program lets emerging talent have a say setting the standard for commercial creativity — and therefore surfaces fresh perspectives in the work. Creativity is changing for the better — becoming more diverse, democratized and global. The BIG Awards bring together the U.S. advertising creative community to celebrate top work in the last year and inspire us for the future.
From streaming, to podcasting to voice activated devices, audio consumption is changing rapidly. This event will explore how shifting consumer audio habits are impacting the way brands approach the medium: How has the podcasting landscape changed for brands as major platforms such as Spotify invest heavily in the space? How is consumer adoption of voice-activated devices changing?
The TV industry is undergoing seismic shifts, from new consumption habits to new parameters for measuring that ad spend worked. Ahead of upfront season, dive into the world of TV with Campaign as we explore the biggest topics heading into the spring buying confab: measurement, streaming, CTV and attention.
In our digital-first world, marketing and advertising is changing fast. Tech Talks is a virtual event series covering pressing, of-the-moment topics at the intersection of technology, media and marketing. We’ve covered topics ranging from the end of the third-party cookie to the emerging gaming space to the future of TV, and look forward to addressing data and privacy, commerce and measurement and other meaty and important topics impacting the future of the industry.
The event includes three rounds of panel discussions (35 minutes each) featuring leaders in marketing, technology, advertising and media to help prepare our audience for what's now and what's next in digital advertising. You will collaborate on speaker participation with a Campaign US Senior Editor. We’ll provide the moderator for intro, session discussions and Q&A. You can provide up to five assets (white papers, eBooks, videos, product collateral) to include in the event resource library.
You provide the topic, speaker(s) and content for this broadcast which includes time for audience Q&A. Campaign US handles everything else including the virtual platform, the audience, promotion and moderators.
VIRTUAL EVENTS AND PROGRAMs
Campaign US hosts two virtual event series throughout the year. Campaign Convene covers a broad range of topics trending in the news across agency culture, DE&I, demographic shifts and other topics marketers, agencies and media owners are grappling with today.
Tech Talks our virtual event series focused on technology topics. We’ve hosted Tech Talks on topics ranging from the end of the third-party cookie to the gaming space, and look forward to covering the future of TV, data and privacy, commerce, measurement and other meaty and important topics for the future of the industry.
Campaign Tech Talks SPONSORED WEBCASTS
Tech Talks: Future of TV
Tech Talks: Audio’s Next Frontier
Other topic areas for virtual events:
• Navigating the talent crunch
• Getting influencer marketing right
• Sustainability in advertising
• Connecting with a changing
The future of commerce
Audio: The next frontier
Mastering the customer journey
Measurement and attribution
The changing world of retail media
As the clock ticks on third-party cookies and mobile ad IDs, the digital advertising ecosystem is continuing to grapple with the shift. This event will dive into the latest developments around the loss of online identifiers, unpacking how marketers and the digital ad industry are adapting to a more privacy conscious digital ad ecosystem.
Tech Talks: Identity
If 2022 had a buzzword of the year, the metaverse was high on the list. The concept of a mixed-reality world took off in earnest in the past year, going from the plot of a Sci-Fi novel to a real business opportunity for brands. Where do we stand today on the metaverse, one year into the peak of the hype? This event will cut through the noise and dive into what’s possible today and what’s coming tomorrow in this fast-moving space.
Tech Talks: The Metaverse
Tech Talks: Metaverse Marketing
Tech Talks: Ad Tech Tackles Sustainability
This year’s topics may include:
Tech Talks: Targeted advertising in the era of
Tech Talks: Tuning in to TV Measurement
***Virtual event dates and topics are subject to change based on topics trending in the news.
Tech Talks: The New Influencer Marketing: September