Number of connections Clinical network mapping identifies vs standard referral mapping
Likelihood Clinical Leader is early adopter of novel therapy vs High Rx Decile HCPs
the variance in the influencees’ average share attributed to Clinical Leader’s share.
What about your company’s culture makes it a destination for innovative thinking?
Innovation is everyone’s job at 81qd. Employees have consistently lauded 81qd’s focus on collaborative thinking, creative problem-solving, and supportive leadership to drive innovation.
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MM+M’s annual Game Changers highlights an all-new survey of health execs on what areas of innovation leaders should invest in next year to prepare for 2025.
Leveraging 81qd’s advanced network mapping analytics to support promotional programming leads to a 2-3x return on investment in HCP prescribing.
81qd’s PLEXUS uncovered that while target HCPs have ≈33 connections to other targets, while PLEXUS Clinical Leaders have 4 times this many.
PLEXUS, our machine learning-based solution, identifies the true clinical leaders — those individuals who impact the care of patients far beyond their own practice by changing the behavior of other clinicians. This provides our clients the competitive advantage of being able to leverage the most impactful clinicians in a specific disease state to drive the diffusion of innovation through network-based marketing and communications.
81qd won MM&M’s 2022 Gold Award for “Data Prodigy,” for exceptional use of data science in client- and internal-marketing challenges.
Innovation Bona Fides
At 81qd, we bring life to data. 81qd imbues human insight into proprietary AI to find the patients and HCPs throughout the clinical journey who will generate improved outcomes.
At the time the company was founded, a small, 81-mg dose of aspirin taken once a day, (or “qd”), was the precise dosage for heart attack prevention: medically driven, high impact, and efficient. The company was so named 81qd to capture our similar approach to analytics: medically driven, high impact, and efficient.
We work to democratize and drive action from data by leveraging client datasets or our internal open and closed patient-level claims, electronic health records, and Social Determinants of Health data, to inform strategy and execution.
Artificial Intelligence + Human Insights = Patient Impact