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We believe that diverse minds coming together to tackle complex healthcare and business challenges always will yield better results.
Insagic is home to more than 50 innovative behavioral scientists, data scientists, ethnographers, linguists, strategists, researchers, and designers—all united around the vision of creating a world where connected health intelligence accelerates the path to better outcomes, helping health and wellness brands purposefully realize the promise of true patient centricity.
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Insagic, a Publicis Health company, is a groundbreaking insights and advisory business that combines data, design, and dialogues to deliver activatable insights and transformational intelligence that our clients need to succeed and grow in today’s platform world.
We Are Insagic
At Insagic, we’ve flipped the foundation to start with real-world data. From the launchpad of our proprietary, best-in-class, real-world data foundation, we help brands understand people as patients and patients as people, as well as understand HCPs through the lens of the patients they treat. Using this framework, we can find previously undiscovered or hard-to-reach segments, identify new signals, optimize engagement ROI, and so much more.
Just the Facts
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Our clients don’t need more data—they need more insight.
By expertly uniting data science with social science, we unearth activatable insights and deliver the transformational intelligence our clients need to drive better healthcare and business outcomes across the entire healthcare engagement value chain.
More Insight, Not Just More Data
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At Insagic, we’ve flipped the foundation to start with real-world data. From the launchpad of our proprietary, best-in-class, real-world data foundation, we help brands understand people as patients and patients as people, as well as understand HCPs through the lens of the patients they treat. Using this framework, we can find previously undiscovered or hard-to-reach segments, identify new signals, optimize engagement ROI, and so much more.
Flipping the Data Foundation
Helping pharma marketers uncover clinical segments to create more relevant content and channel plans to drive growth, including maximizing investment for brand approaching LOE and pre-market audience segmentation for a rare disease launch.
Insagic in Action
Helping retail pharmacies understand their pharmacy patients, connecting back-of-store data with front-of-store customer profiles, enhancing the loyalty program experience, and developing new content and functionalities for patients.
Helping a top-tier pharma company create advanced data models that leverage 100+ million patient data points, creating segment-matched content optimized by channel, at scale, to successfully engage with underserved communities.
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Helping people achieve their health and wellness objectives requires meeting them where they are in their health and wellness journeys. A vital component to understanding how best to reach them is designing products, services, and interventions that address their specific, unique needs through behavioral support models and curated dynamic content. Leveraging the perfect balance of deep ethnography and real-world behavior, our team of service designers, researchers, and product developers identify opportunities to connect with hard-to-reach populations and be responsive to a wide range of communities.
Service by Design
There’s often a huge gulf between what patients say and what they do. Through Insagic’s Verilogue product offering, we have access to the world’s largest healthcare dialogue database—MLP-ready and analyzed by expert linguists—including 1.6 million minutes of dialogue in more than 200,000 unique, real-world conversations between doctors and patients. Our unique access to these healthcare conversations provide rich insights to understand actual disease and treatment language to improve patient outcomes.
Real Dialogues
Our multidisciplinary teams have optimized marketing programs and driven financial KPIs and engagement ROI for our growing roster of clients, including:
To learn more, visit us at publicishealth.com/insagic or e-mail AskInsagic@publicishealth.com