As the most trusted media outlet in long-term care since 1980, McKnight’s Long-Term Care News consistently delivers the combination of news, information and keen perspective that is simply unavailable anywhere else. With insightful staff-written articles, expert submissions, events, awards programs, educational resources and more, McKnight’s Long-Term Care News is essential for busy long-term care professionals. We deliver daily updates, as well as long-developing trends, that allow our readers to do their jobs better, with more knowledge and greater confidence. The latest in payment, regulatory, legal, staffing and caregiving matters is just the tip of what readers can expect from McKnight’s, which has been recognized with more than 200 national awards for quality reporting and publishing.
The McKnight's Brand
Our brand
2023 Media Kit
Print
Digital
Events
The Essential Resource for Skilled Nursing Operators
PRINT
DIGITAL
Back To Top
Robin Broomer, Senior Manager, Business Development; robin.broomer@mcknights.com
Ginger Jones, Head of Pharmaceutical, Senior Manager, Business Development; ginger.jones@mcknights.com
Denise DeVito, Associate Publisher/Sales Director; denise.devito@mcknights.com
Craig Roth, VP, Group Publisher; craig.roth@haymarketmedia.com
Sales Contacts
CUSTOM
Andrea Donlon, Manager, Business Development; andrea.donlon@mcknights.com
WOCN JUNE. 4-7, LAS VEGAS NADONA JUNE 25-28, ORLANDO
Argentum May 8-10, NEW ORLEANS
McKnight's Online Expo
DMHB
Technology
Polywrapped with Industry directory Workforce Development
REHABILITATION Workforce Development DESIGN
RESIDENT SECURITY BATHING / LIFTS
FINANCE MEDICATION MANAGEMENT
INFECTION CONTROL Bathing / Lifts SKIN CARE - INCONTINENCE
LAUNDRY- CHEMICAL IT
MEDICATION MANAGEMENT WOUND CARE INFECTION CONTROL
IT INFECTION CONTROL
IT FINANCE REHABILITATION
July/August Space due: Jun. 14, 2023 Materials due: Jun. 20, 2023 September Space due: Aug. 10, 2023 Materials due: Aug. 15, 2023
October Space due: Sept. 7, 2023 Materials due: Sept. 12, 2023 November Space due: Oct. 5, 2023 Materials due: Oct. 9, 2023 December Space due: Nov. 6, 2023 Materials due: Nov. 7, 2023
May Space due: Apr. 6, 2023 Materials due: Apr. 11, 2023 June Space due: May 10, 2023 Materials due: May 16, 2023
January/February Space due: Dec. 19, 2022 Materials due: Jan. 4, 2023 March Space due: Feb. 8, 2023 Materials due: Feb. 13, 2023 April Space due: Mar. 9, 2023 Materials due: Mar. 14, 2023
Focus On #1 Focus On #2 How To Special Section Industry Events
Issues/ Deadlines
2021 Rates & Specs
2023 Editorial Calendar
2022 Rates & Specs
The McKnight’s Long-Term Care News digital edition highlights the cover story and other features from our monthly publication. Delivered monthly.
Digital Edition
This award winning, annual buyer's guide brings industry and association information, and more than 120 vendor companies’ information, along with purchasing reports and general information to the skilled nursing and assisted living audiences. It's the most comprehensive resource in senior care and a reference that is used throughout the year.
McKnight's Industry Directory
Special Issues
The owners, top executives and C-suite occupants who determine business strategies and policies. The administrators/executive directors who oversee and carry out day-to-day operations. The directors of nursing (DONs), their assistants and other top nurse managers most responsible for quality care.
100% of McKnight’s Long-Term Care News subscribers personally request the magazine each year. This is the sector’s only BPA-audited publication
30,000
readers are:
Our
Digital Edition The McKnight’s Long Term Care News digital edition highlights the cover story and other features from our monthly publication. Delivered monthly.
McKnight’s Long-Term Care News publishes 10 issues per year, offering busy long-term care professionals important news, analysis and information to assist them in their managerial duties. The company is extremely proud of its heritage in print, which includes more than 150 top honors for its coverage and presentation, especially given the wide range of administrative and caregiving topics that are discussed and reported on. A full 100% of the publication’s print readership is qualified annually, which is unmatched in the sector.
2023 Print Rate Card and Editorial Calendars
NIC Spring Mar. 23-25, Dallas
ACHCA MAR. 21-24, new orleans NIC Spring Mar. 23-25, Dallas LeadingAge Peak Mar. 27-30, DC
NIC Fall Sept. 20-22, DC
AHCA / NCAL Oct. 10-13, Nashville LeadingAge Oct. 16-19, Denver
Argentum May 16-18, Minneapolis
DESIGN / RENNOVATION RESIDENT SECURITY RESIDENT SECURITY
staffing IT RESIDENT SECURITY
DINING LAUNDRY / INFECTION CONTROL IT
IT MEDICATION SERVICES BATHING / LIFTS
Dementia Engagement FOOD SERVICES DESIGN / FURNITURE
SKIN INTEGRITY REHABILITATION FINANCE
October Space due: Sept. 9, 2022 Materials due: Sept. 13, 2022 December Space due: Nov. 8, 2022 Materials due: Nov. 11, 2022
August Space due: Jul. 8, 2022 Materials due: Jul. 12, 2022
February Space due: Jan. 7, 2021 Materials due: Jan. 11, 2022 April Space due: Mar. 14, 2022 Materials due: Mar. 15, 2022 June Space due: May 6, 2022 Materials due: May 16, 2022
Focus On #1 Focus On #2 Marketing Focus Industry Events
NIC SPRING MAR. 1-3, SAN DIEGO McKNIGHT'S ONLINE EXPO MAR.22-23
AHCA / NCAL Oct. 1-4, DENVER NAHC Oct. 15-17, MARYLAND NIC Fall OCT. 23-25, CHICAGO
Leading AGE NOV. 5-8, CHICAGO
ACHA APRIL 24-27, MD
NAHC FINANCE JULY 16-18, NEW ORLEANS
MEDICATION MANAGEMENT LAUNDRY- INFECTION CONTROL IT
RESIDENT SECURITY FINANCE IT
SKIN INTEGRITY STAFFING
RENOVATION / DESIGN WOUND CARE
Reach our audience in their inbox through an “On Behalf of” eBlast campaign. McKnight’s Long Term Care News utilizes your HTML formatted email to deploy an eBlast to a predetermined target audience as a traffic driver, announcement or branding vehicle.
Eblast Campaigns
Efficiency in digital engagement is more important NOW than ever for our advertising partners, which is why McKnight’s LongTerm Care News has launched several new opportunities to retarget our high-value readers. Retargeting allows you to engage our audience off our site. McKnight’s leverages our first party data to identify specific audience segments that are then used to deliver targeted impressions to increase the scale and performance of your campaign. These retargeting impressions are delivered non-endemically across mobile devices, tablets and desktop environments both in-app and on the web for maximum reach potential.
Programmatic Retargeting
Your Ad Here
Non-endemic delivery of ads (e.g., Wall Street Journal, NY Times, Yahoo, ESPN, etc.)…and we deliver a site report Creation of relevant audience segments based on McKnight’s first-party data points Provides scale to these audience segments and more opportunities to drive the right traffic to your marketing objectives (e.g., brand website, live event, webcast) Extends your lead gen or sponsored opportunity and keeps prospects in the marketing funnel longer (i.e., multi-touch point) Sample use cases include: event registrants and attendees, directory listings, lead generation and more.
Rates start at $30/CPM
RETARGETING IS COMPLETELY SCALABLE AND CAN USUALLY BE DELIVERED AT LOWER CPMS THAN OUR STANDARD RATES.
Join the conversation to keep up with industry happenings, follow our coverage and learn about various McKnight’s initiatives, contests and campaigns.
@mcknightsltcn
@_McKnightsSL
Social Media
One post across all McKnight’s social media channels including Twitter, LinkedIn, Facebook and Instagram stories You provide all assets for approval two weeks before deployment Creative services available upon request.
Rates ranging from $3000-$5200/mth
Monthly Page Views 521K
Registered Users: Newsletters/Blasts 30,000+
SOCIAL MEDIA Twitter 10,500 LinkedIn 9,500 Facebook 3,800
Sessions 380K
Users 249K
Source: 3-month average, May-July 2020, Google Analytics
McKnight’s legacy of informing professionals, breaking stories and analyzing the field’s most important issues continues online at www.mcknights.com. With a growing digital footprint and new ways to tell stories, McKnight’s is the most reliable, influential source for news on today's senior care sector.
McKNIGHT'S LONG-TERM CARE NEWS SOCIAL POST
Key points of these types of campaigns are:
Rate: $6300, $5300 for 3 or more
McKNIGHT’S HOME CARE DAILY
McKnight’s brings news and information to the top home health decision makers every Monday-Friday delivered to more than 30,000 home health professionals.
Banner: $5,950/mth | Premium: $5,400/mth | Standard: $3,150/mth
McKNIGHT’S BUSINESS DAILY
Each weekday, the McKnight’s Business Daily newsletter, a joint effort of McKnight’s Long-Term Care News and McKnight’s Senior Living, provides news, information, analysis and perspective tied to the business side of senior living and care. More than 30,000 subscribers count on the McKnight’s Business Daily newsletter for actionable information that informs communities’ and facilities’ decision-making.
Rate: $6,500/mth
McKNIGHT'S CLINICAL DAILY
McKnight’s Long-Term Care News and sister publication McKnight’s Senior Living launched the McKnight’s Clinical Daily newsletter to bring senior living and skilled nursing professionals timely news of clinical developments affecting care and services for older adults. Every weekday, more than 47,000 subscribers learn about new medicines, treatments, caregiving innovations, technology and more.
Rate: $6,900/mth
McKNIGHT'S WEEKLY ROUNDUP
Each Friday, more than 30,000 industry professionals count on the Weekly Roundup for the news, information and perspective they can't get anywhere else. Each week we recap the industry's most notable developments. A Fast Forward section offers a glimpse of the week ahead.
McKNIGHT’S DAILY UPDATE
Provides succinct coverage to 30,000 subscribers highlighting the day's top stories. There is simply no faster or easier way to stay on top of the issues that matter most in this field.
Banner: $6,900/mth | Premium: $6,300/mth | Standard: $3,900/mth
NEWSLETTERS
Insights are delivered straight to our readers’ inboxes every day. Your brand’s messaging will be aligned with our most current news and trends with McKnight’s newsletters, offering amazing exposure to your target audience.
*Open rates range between 25% and 35%
Twitter 10,700 LinkedIn 17,725 Facebook 4,500
OUR VOICE MEETS YOUR VOICE Content marketing is one of the most powerful tools you can use to reach your audience and drive your business. Engage with marketers through content marketing seamlessly built into the visual design of mcknightsseniorliving.com. Position your brand as a thought leader to a premium audience of senior living professionals. McKnight’s Long-Term Care News’ content marketing and native advertising offerings allow you to feature your company’s brand, creative and thought leadership alongside McKnight’s trusted editorial.
SPONSORED CONTENT CAMPAIGNS
Your content will live in the native ad section of mcknights.com, be promoted via McKnight’s Long-Term Care News newsletters and syndicated across all McKnight’s Long-Term Care News social media channels for the duration of your campaign, presented as partner content. We also provide social media sharing to encourage readers to share your content, for optimal amplification. Partner Opportunity
Premium placement for 1 week on the mcknights.com home page. 50,000 native ad impressions on our website Exclusive ads alongside your content on the landing page for 30 days Content syndicated across McKnight’s Long-Term Care News social media channels Optional Haylo Senior Care amplification add-on
Rates starting at $4,500
Efficiency in digital engagement is more important than ever for our advertising partners, which is why McKnight’s has several new opportunities to target our highly engaged audience. Using our proprietary data-centric digital platform, Haylo, we leverage our first-party data to identify specific audience segments - like job title, industry, or contextual - to deliver targeted non-endemic impressions across all devices. With Haylo, your campaigns will benefit from increased scalability and performance. McKnight’s can help you create strategic omnichannel messaging that resonates with your target audience at every step, whether retargeting, location geofencing, connected TV, digital out-of-home, social, or digital audio. All Haylo Senior Care campaigns include insightful reporting for tracking key metrics like reach, frequency, and engagements.
Haylo Senior Care
Key additional benefits of adding Haylo Senior Care as a part of digital campaigns:
Creation of relevant audience segments based on McKnight’s first-party data points Haylo lets you reach your audiences across all their favorite sites, apps, and ad-supported streaming networks on the devices they use most Supplements your McKnight’s digital campaign with additional scale and more opportunities to drive the right traffic to your marketing objectives (e.g., brand website, live event, webcast) Extends your lead generation or sponsored opportunity and keeps prospects in the marketing funnel longer (i.e., multi- touch point)
Sample use cases:
Readers of specific content relevant to your brand (e.g., data, compliance, DTC, AI) Readers of awards pages and promotional efforts Openers of your sponsored email campaigns or sponsored content pages (native ad, podcast, etc) Event or webcast registrants and attendees Employees within specific industries, job titles, or leadership positions Directory listings
Expandable Direction N/A N/A
Expandable N/A N/A
Dimensions 300x250 300x50 or 320x50
Ad Name IMU Sticky Mobile Leaderboard
Mobile
Expandable Direction Left Left Down N/A N/A
Expandable 600x250 600x600 728x315 N/A N/A
Dimensions 300x250 300x600 728x90 640x480 Custom
Ad Name IMU Double IMU Leaderboard Prestitial Roller Ad
Ad Units
Our dedicated campaign team will target your messaging across the extensive McKnight’s network, turning your preferred audience into valuable leads.
Ideal for your research papers, eBooks, white papers and other thought leadership.
Targeted content syndication provides guaranteed lead goals
We use your creative assets and McKnight’s handles all promotions of this material.
Showcase your firm’s expertise to our powerful and influential audiences in the public relations and communications industries. These professionals are looking to solve their business problems with innovative business practices and leading solutions.
Sponsor a compilation of content, including analytical articles, white papers, executive interviews and reporting on panels. Content is free to readers in exchange for their contact information; leads guaranteed from downloads. Multichannel promotion includes exclusive e-blasts, placement in McKnight’s Long-Term Care newsletters, ROS banners on site. *Leads can be targeted within specific sectors. **Additional leads can be purchased on a CPL basis
PARTNER OPPORTUNITY
Targeted content syndication provides guaranteed lead goals Ideal for your research papers, ebooks, white papers and other thought leadership vehicles McKnight’s handles all marketing and promotion
If you are looking for high-quality top-of-funnel leads, connect with our audience through customized lead generation opportunities. Allow your experts to shine to content syndication programs that highlight your thought leadership to sponsored emails that feature your product offers or announcements. We tailor each program to the objectives and goals of our partners.
Content Syndication
Principal Sponsorship: Leaderboard and IMU ads with click-through hyperlink in each Premium Text ad with logo Standard Text ad without logo
Partner Opportunities
4,500
17,725
10,700
McKNIGHT'S
Custom Content
We bring your brand stories to life through surveys, expert research, original reporting, video, data visualizations, events, podcasts, webinars and experiential content and in other ways. We distribute this compelling content across McKnight’s many platforms to amplify your message to an audience of senior-level professionals. In a nutshell, we offer editorial expertise and effortless collaboration.
eBooks
McKnight’s eBooks deliver in-depth analysis and coverage of the market, trends and practical advice within specific senior care areas. McKnight’s eBooks will reach the industry’s top decision makers to effectively engage, educate, inform and generate valuable leads.
CUSTOM EXCLUSIVE EBOOK SPONSORSHIP
McKnight’s Long-Term Care News creates and owns the content. Sponsor logo attribution on the cover Full-page ad placement within the ebook. A 200-word commentary from co-sponsor will be included as a sidebar, including a photo/headshot of the author. Logo on all promotional materials Guaranteed lead goal
Custom eBlasts
Promote your white papers, case studies, events, videos or products to 30,000 senior care decision makers with our custom e-blasts. Delivered “From McKnight’s on behalf of your company” for third-party credibility/ familiarity. You can include a download to capture leads on those who download your information.
Rate: $10,000
Rate: $5,950, 3+ @ $4,800 ea
ROUNDTABLES
McKnight’s roundtables offer a powerful opportunity for your subject matter expert to interact with other industry thought leaders to offer high-level expertise and insights. We collaborate with you on potential participants and discussion topics to produce a 5-8 person custom roundtable. The panel mix will be determined by the topic, and the McKnight’s team will collaborate with you on the guest list and recruit panelists. A senior member of a McKnight’s editorial brand will moderate the event, and a custom recap will be deployed after the event. Content will be thought leadership, not focused on a specific product or company.
Rate: $25,000
Podcasts
McKnight’s podcasts address a wide range of top-of-mind issues that affect senior living today. They include issues such as staffing challenges, harnessing technology, improving the bottom line – and more. Hosted by senior members of McKnight’s editorial team, these podcasts deliver insights, perspectives and actionable strategies that fuel success.
Rate: starting at $10,000
PARTNER OPPORTUNITIES
Editorial Podcast: —Includes senior-level McKnight’s Long Term Care News editor with no sponsor involvement in the discussion —Branding and sponsor callout on all promotional materials and podcast intro —30-second audio ad during podcast Partner Podcast: —Includes a senior-level McKnight’s Long Term Care News editor and the sponsor’s thought leader for a 25-30 minute discussion —Branding and sponsor callout on all promotional materials —Placement in “From Our Partners” carousel on mcknights.com —Direct email to McKnight’s subscribers
Additional Details
Content to be editorial and thought leadership in nature (promotional content not allowed) Syndicated across Apple Podcasts, Spotify and all major distribution platforms Podcasts come with the following marketing promotion: —McKnight’s Long Term Care News newsletters —One post across McKnight’s Long Term Care News social media channels with sponsor attribution —Sponsor display banner ads on podcast landing page for 30 days
Videos
Rate: $11,500
Produced on-demand in 6-8 weeks Content created and curated by McKnight’s Long-Term Care News in collaboration with the sponsor. Content may include sponsor interviews, editorials in the sponsor’s voice, case studies, data, event coverage, campaign coverage and/or survey analysis. McKnight’s is responsible for the creation, design and distribution of the ebook Guaranteed lead goal
EDITORIAL EBOOK CO-SPONSORSHIP
*Leads can be targeted within specific sectors for an additional fee. Leads above guaranteed goals are available on a CPL basis. Ask your account rep for more info.
Custom Sponsored Supplements
McKnight’s will work with your team to create custom content on topics of your choice. We will conduct interviews and write the piece, design it and use artwork submitted or approved by you.
Take your sponsored partner podcast to the next level with video. Recorded live or virtually, your vodcast will help you stand out and build an even stronger bond with our audiences. Let your thought leader shine through this on-demand content highlighting the best sound bites and blank from your vodcast.
VODCASTS
PARTNER OPPORTUNITy
Placement for one week within our website Sponsor display banner ads on podcast landing page for 30 days Content syndicated across McKnight’s social media channels Content archived for six months within the Partner Content section
McKNIGHT'S SPOTLIGHT VIDEOS
Tell your story in your own words! This 5-10 minute virtual recording or live professional video features your subject matter experts in your choice of settings featured prominently on camera with questions prompted off screen by a McKnight’s team member. Settings include, but are not limited to:
PARTNER Opportunity
Topics are at the discretion of the client and can include: thought leadership, trends, technology, sponsor’s creative difference, a peek into sponsor’s unique culture etc. McKnight’s retains complete editorial discretion over the final cut Option for additional length up to 30 minutes in total Full amplification and syndication across the McKnight’s marketing and social platforms
One-on-One style hosted virtually, featuring a senior member of the McKnight’s editorial team interviewing your SME On location - LIVE at a conference or special event or a setting near your office LIVE at a McKnight’s event
McKnight’s Long-Term Care News brings more than a trusted brand name and distribution network to our partners. Allow us to double-down on your investment when your company and thought leaders showcase their expertise at industry, internal company-wide or exclusive activations and events hosted by McKnight’s. Our Haymarket Studio and editorial teams will work with you to cover your thought leadership offering key insights and takeaways to have enduring appeal with additional amplification to the McKnight’s audience, adding further ROI for your specific efforts.
ACTIVATION AMPLIFICATION PROGRAMS
McKnight’s will write feature recapping content from either live or virtual events, podcasts, etc. Ad placement either online or within takeaway eBook Logo on cover page and all promotional emails Produced within four to six weeks following live or virtual event McKnight’s is responsible for creation, design, distribution of content Guaranteed lead goal on applicable activations
DETAILS + TACTICS TO SUPPORT YOUR EFFORTS
Promote your live or virtual sessions with a McKnight’s Long-Term Care News digital “takeaway” eBook or recap syndicated across all McKnight’s Long- Term Care News social channels (LinkedIn, Twitter and Facebook). Coverage can also include a “sneak peak” leading up to your event or speaking opportunity to further drive traffic, engagement and registration. These can be dedicated newsletters about your event/speaking engagement which comes with a fully robust marketing drumbeat. Digital tactics can also include a lead generation tool to further build pipelines for your upcoming and future business development efforts creating a platform for future outreach to potential customers and clients.
Partner Opportunity
EXCELLENCE IN TECHNOLOGY AWARDS PROGRAM
McKNIGHT’S PRODUCT THEATER
4th annual Women of Distinction Awards Program
Live Events
POWER PANELS
McKNIGHT’S ONLINE FORUM
McKNIGHT’S ONLINE EXPO
This is a great platform to promote your demo or share information about your company’s product or service to the skilled nursing, assisted living and home health markets via a video presentation moderated by a McKnight’s team member. These 20-minute presentations include a short intro, followed by your information and then a Q&A.
Rate: $6,000
This exciting program highlights and honors remarkable women who have made and continue to make amazing contributions in the senior living, skilled nursing and home care markets. You can align your company with this inspirational program and participate in the exciting award-night presentation and accompanying educational event.
Our McKnight’s Excellence in Technology Awards program is the most prestigious in senior living, skilled nursing and home care. We recognize communities’, facilities, agencies’ and vendors’ use of technology to better serve residents, patients and professional caregivers in these markets.
McKnight’s Expos give sponsors a way to showcase timely and relevant content to the industry’s top decision makers efficiently and effectively via interactive experiences. Virtual booths and informative webinar sessions will allow attendees to stay up-to-date on the latest industry trends and allow sponsors to showcase their products and services, while offering amazing lead generation.
Platinum Sponsor: $23,000 Gold Sponsor: $18,500 | Booth: $7,200
This turnkey virtual event includes a 60-minute live webinar session, including Q&A. You will collaborate on speaker participation with a McKnight’s senior editor. We’ll provide the moderator for intro, session discussions and Q&A.
McKnight’s hosts a virtual, moderated panel discussion with top executives from 4-5 non-competing, trusted brands. Industry leaders in different category verticals offer insight on the future of senior care, and ways to minimize problematic issues going forward.
McKnight’s seamlessly integrates your brand into the right conference, the proper networking session and the appropriate industry celebration. Whether you’re in the market for traditional opportunities or more out-of-the-box activations, our dedicated team will pair your objectives with the perfect, customized experience.
Rate: $14,000
Virtual Events & Programs
Showcase your expertise, raise your brand’s visibility and generate leads in an interactive platform that allows you to engage with our audience directly. Multiple full-service options let you select the format with the right mix of content generation to suit your needs.
$18,500 each, 3 or more at $16,500 each
PARTNER WEBCAST
You provide the topic, speaker(s) and content for this one-hour broadcast, which includes 5-7 minutes of audience Q+A. McKnight’s Long-Term Care News handles everything else, including the virtual platform, the audience, promotion and moderators. Content should be thought leadership, not focused on a specific product or company.
Custom Curated
McKnight’s provides the virtual platform and collaborates with you to determine the topic, speaker(s) and content. We work with you to recruit speakers who are industry leaders and/or known experts in the field and will help to enhance brand credibility.
Webcasts
CUSTOM WEBCAST
McKnight’s Long-Term Care News provides the virtual platform and collaborates with you to determine the topic, speaker(s) and content. We work with you to recruit speakers who are industry leaders and/or known experts in the field and will help to enhance brand credibility. Content should be thought leadership, not focused on a specific product or company.
McKnight’s is proud to announce our first Pinnacle Awards. This one-of-a-kind program recognizes industry veterans who are setting the standards, driving change, providing guidance and inspiring us all.