2019 Ceros
Awards
June 2022
The category is...
01 - Longest dwell time
02 - Best art direction
03 - Best brochure
04 - Most viewed content
05 - Best audio
06 - Best quiz
07 - Best long form
08 - Best microcontent
09 - Best data visualisation
10 - Best use of Ceros SDK
11 - Best interactive content
12 - Best presentation
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Award #06
Client: Where should you go on a honeymoon
Publisher: Domino
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Launch Experience
Best Quiz
Award #07
Project: Zoe Saldana
Publisher: CMG
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Launch Experience
Best editorial long form stories
Award #08
Project: From Moon to Earth
Publisher: Business Insider
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Launch Experience
Best use of microcontent
Award #09
Client: Jupiter Asset Management
Publisher: Citywire
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Launch Experience
Best data visualisation
Award #10
Project: Mall Hero Sweater Game
Publisher: iZod
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Launch Experience
Best use of
Ceros SDK
Award #11
Project: Perfection Reframed
Publisher: Thrive
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Launch Experience
Best interactive content hub
Award #12
Project: Sales Deck
Publisher: Boston Globe
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Launch Experience
Best pitch
presentation
Chapter 1
What do we specialize in?
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Our family of brands includes Padilla (strategic communications), SHIFT (performance communications), FoodMinds (food and nutrition affairs) and Joe Smith (brand strategy).
Food, Beverage and Nutrition: Together, Padilla and FoodMinds lead food, beverage, health and nutrition affairs communications programs worldwide. Padilla is home to a state-of-the art Culinary Content Studio and FoodMinds is the only agency with more than 20 registered dietitians on staff.
Health: With unparalleled subject matter expertise, we serve clients across pharma, medical device and medtech companies, consumer health brands, hospitals and health systems and associations.
Agriculture: Our roots in the Heartland give us an authentic perspective on agriculture, environmental science and sustainability.
Technology: With Padilla and SHIFT, we deliver deep capabilities and experience in B2B tech sectors including AI, cloud, loT, CX, supply chain, blockchain, big data/analytics, mobility, networking and security, workplace and web3, as well as in consumer technology.
Consumer: Our consumer industry expertise spans retail, franchises, packaged goods, personal care and beauty, OTC, home products, pet care and travel and tourism.
Banking and Financial Services: As part of our Corporate Advisory Group, we counsel regional and national banks, insurance providers and a range of organizations throughout the financial services industry.
Chapter 2
Diversity, equity and inclusion
Padilla’s DEI focus areas are recruitment and retention, agency training and content, client work and community engagement.
We provide DEI client counsel within our Social Impact Consulting, which provides strategic guidance in four key areas: Corporate Responsibility, Community Engagement, DEI and Environmental Sustainability. Also, our DEI Collective, a group of diverse, external advisors, provides ongoing counsel to the agency and its clients.
To honor Juneteenth, the agency offers employees one day off annually to perform community service related to DE+I. We offer ongoing trainings for staff on topics such as unconscious bias, impact vs. intent, understanding and uncovering privilege, and allyship.
Through ongoing recruiting efforts and partnerships, our total BIPOC employees increased by 71% (vs. 2020) from 10% to 16%. And 11% of leadership (VP and above) were BIPOC in 2022.
Padilla partners with other agencies to offer an externship program for BIPOC students interested in PR and communications. Learn More.
Chapter 3
Inspiring case study
U.S. Highbush Blueberry Council (USHBC) – Blueberries have enjoyed a strong position in the marketplace but with food prices up, USHBC needed to deliver additional value. In partnership with No Kid Hungry, we launched the “grab a boost and give a boost” 31-day challenge. The partnership provided the equivalent of 500,000 meals to the non-profit and raised awareness for the organization’s mission through earned media coverage in top-tier outlets. Digital promotion through Kroger, Instacart and Rosie resulted in $877K worth of sales of blueberries, with a 5.38x return on ad spending. Dollar sales of conventional fresh and frozen blueberries during the 2022 peak domestic season were up 5.1% outperforming all other conventional berries which grew dollar sales at +3.5% relative to the same period one year ago.
Chapter 4
Which campaigns are we proud of?
"As a member of Padilla’s Corporate Advisory Group, I work alongside strategic counselors in key segments such as employee engagement, social impact, financial services and executive training."
Chris Werle, SVP, Crisis and
Critical Issues
"With a deep bench of experts obsessed with data, innovation and science, our Padilla Health team tackles some of the biggest healthcare challenges on the planet in the work we do every day."
Jen Dobrzelecki, SVP, Group Lead, Healthcare
"Thriving in an agency that unites nutrition science, policy, and communication, I relish our impact on the food sector. With 20+ registered dietitians on board at FoodMinds, we're a uniquely effective powerhouse."
Maya Maroto, VP, FoodMinds
Seafood from Norway with the Norwegian Seafood Council: Delivering delicious seafood to North American shoppers.
#DaaSJams with Citrix: capitalizing on urgency around remote/hybrid work, building awareness for its DaaS Solution.
“Pace Of Mind” with Medtronic: educating patients with heart conditions about its new pacing options.
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Chapter 5
Who are
some significant new hires?
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Chapter 1
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Chapter 2
Diversity, equity and inclusion
Blueberries enjoy a strong position in the marketplace. However, the pandemic was spurring interest in other fruits recognized for “immunity benefits.” The U.S. Highbush Blueberry Council (USHBC) needed to accelerate year-round consumer demand and sales – and continue growing the value of blueberries in a highly competitive market.
As USHBC’s agency of record, Padilla harnessed nutrition insights and highly relevant research-based health benefits to fuel the “Grab a Boost of Blue” campaign. Our PR-driven integrated marketing campaign included USHBC partnerships with the American Heart Association, TikTok and Instagram influencers, and health and nutrition science professionals.
With this positive, energetic call-to-action, we increased demand among consumers and retailers and helped move millions of pounds of fresh and frozen blueberries.
Chapter 3
Inspiring
case study
Chapter 4
Which campaigns are we proud of?
Chapter 5
Who are some significant new hires?
Seafood from Norway with the Norwegian Seafood Council: Delivering delicious seafood to North American shoppers.
#DaaSJams with Citrix: capitalizing on urgency around remote/hybrid work, building awareness for its DaaS Solution.
“Pace Of Mind” with Medtronic: educating patients with heart conditions about its new pacing options.
From the top:
Learn More
Learn More