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HCL DX now has comprehensive analytics powered by integrations with GA360 and HCL Unica Discover, as well as insights generated through BigQuery AI/ML to provide the visualization needed to understand customer intent.
Why does this matter? Well, one simple area that is not often analyzed is the abandonment of experience. You have to go beyond what the simple analytics tells you and study the actually experience combining GA 360 and HCL Discover insights.
Together, Google Cloud and HCL are providing robust, enterprise-grade solutions to global clients that are at the heart of HCL customer experience solutions that include HCL Digital Experience, HCL Commerce and HCL Unica. The power of these solutions comes together at the intersection of data, process and applications behind the login – that is where the magic happens.
This joint program with HCL Software and Google Cloud brings a wealth of capabilities that HCL DX customers can take advantage of for prescriptive solutions powered by Google Cloud innovation, starting with our support to run a Kubernetes deployment in the Google Cloud Platform for clients that seek cloud deployments. We are also putting emphasis on Google API’s for things like image and voice search.
Simple but important solutions like these make a real difference:
For HCL Digital Experience customers, this means they can maintain their investments in HCL’s trusted and proven Digital Experience platform while also taking advantage of the global reach, security, and elasticity of Google Cloud. HCL DX customers will also gain insights into how their customers are engaging with content on their site with streamlined integration with Google Analytics 360 and HCL Unica Discover. As a result, firms can optimize customer journeys.
HCL Digital Experience (DX) is now available on Google Cloud and clients have access to the robust solutions Google Cloud offers even for those who wish to run
on-prem or in other clouds.
Two Powerhouses Team Up To Enhance
Cloud-Native Business-Critical Digital Experiences
Announcement
5 minute read
02 March 2021
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ON-DEMAND
Join us to see how Google and HCL are expanding their deep partnership to help organizations digitally transform.
Insights Behind the Login
And beyond any shadow of a doubt, the notion of struggle by users, especially logged-in users who are trying to truly engage for some form of “transaction,” has a tremendous impact on the difference between an experience (what happens to you) and an engagement (a choice you make) that matters.
Insights into the customer’s digital experience, especially behind the login, are mission-critical because sometimes real life decisions must be made. One great example is with caregivers. Health-care management is when it is critically important to be able to recommend the right information to drive the right care at the right time. Powered by insights from Bigquery AI/ML, we can find ways to drive consumers to the content they need surrounded by their highly secured electronic medical record and health details.
Google Cloud now joins Amazon EKS and Microsoft Azure as strategic cloud platforms for HCL Digital Experience, providing global, secure and elastic infrastructure to power businesses' HCL DX deployments.
Our focus is to deliver constant innovation to our platform, providing capabilities our customers need to support multiple business models. Unlike our competition, our cloud-native approach is about client choice and adoption of our software capabilities as opposed to dictating which clouds our clients run on or what data platforms they must use. Adding support for Google Cloud gives us more than just a choice for cloud workload for our clients, it gives us options for clients to take advantage of an ever-expanding set of services provided by Google Cloud — regardless whether you run the platform on-prem, or in other clouds.
Cloud Native for Maximum Flexibility and Choice
HCL DX is a leading, cloud-native platform used by innovative businesses across multiple industries and around the world to drive more than $100 billion in annual client revenues. With a strong track record of delivering rock-solid performance, scalability and functionality, HCL Digital Experience today is at the forefront of many organizations’ digital experience strategies.
Businesses across industries will be able to develop positive, data-driven customer experiences online by leveraging Google Cloud’s capabilities in artificial intelligence, machine learning and analytics. Bringing HCL DX to Google Cloud will enable businesses to maintain their investments in HCL’s trusted digital experience platform while also taking advantage of the global reach, security, and elasticity of Google Cloud.
Trusted for Business-Critical Digital Experiences
75%
of internet users in the US are already searching for visual content before making any purchases
of customers are more willing to engage with visuals and images
80%
more views when customers see relevant images with content
94%
times faster that customers process pictures rather than text
60
Online Abandonment Comes in Many Forms
Form Abandonment
Browse Abandonment
Cart Abandonment
Trial Abandonment
When a potential customer adds one or more of your products to their shopping cart, but doesn't check out
When a user is browsing your digital content but doesn't follow your calls to action.
When a user fills out a form, but doesn't submit it.
When a user begins a trial period for a service but doesn't sign up.
Abandonment Hits the Bottom Line
Rates by Industry
Rates by Product
Finance 83.6%
Nonprofit 83.1%
Travel 81.7%
Retail 72.8%
Fashion 68.3%
Gaming 64.2%
Apparel
40%
Tech
18%
Home
16%
Other
14%
Jewelry & Accessories
6%
Food
4%
Fitness
2%
HCL Digital Experience & Google Cloud Platform Synergies
HCL Digital Experience + Google Cloud
HCL Digital Experience + Anthos
HCL Digital Experience + Google Analytics 360
Faster time to market
Hybrid and multi-cloud enabled
Enterprise site analytics
But what if there was an experience that captured the knowledge from both objective and subjective sources to help suggest points of intervention?
89%
25%
Of consumers value the importance of tech-enabled platforms that inform and enable improved well-being
Savings through predictive analytics providing management of chronic diseases, mitigate clinical/financial risks
Google and HCL Digital Experience:
Read our press release for more information.
WATCH: What this exciting announcement means for the
Digital Experience Platform
ON-DEMAND
Listen to a conversation about the partnership
Join Pallab Deb, from Google Cloud and Gary Schoch from HCL for a discussion on the power of HCL DX and the value customers will gain from our partnership.
On-Demand
Listen to a conversation about the partnership
Join Pallab Deb, from Google Cloud and Gary Schoch from HCL for a discussion on the power of HCL DX and the value customers will gain from our partnership.