The perfect bra is more than just a great fit — it’s about feeling supported, comfortable, and ready for anything. It should move with you effortlessly, flatter your shape, and give you the lift you love. Discovering Wacoal bras has transformed my ability to move effortlessly and comfortably through the world, boosting my confidence during the day or night. Whether I’m out with friends for an evening on the town or keeping it low-key on the couch, Wacoal gives me the perfect balance of support and comfort. Thoughtfully crafted with flattering fabrics and a fit that moves with me, it’s a bra I can always count on — no matter the occasion. From bold push-ups to lifting, centering, and smoothing options, Wacoal offers support and style for any body.
Shop Now
TIME FOR A NEW BRA? WACOAL HAS THE PERFECT SOLUTIONS FOR YOU
Self Assured push-up strapless
From the brand with the #1 strapless bra comes their latest innovation. For a daring night on the town or a special occasion, this bra flatters the figure in a strapless or low-cut top or dress. Designed to push and shape, the Self Assured strapless bra provides a secure, flattering fit that stays in place.
Sponsored by
Shop all
Some bras are made for special occasions. Others are designed for the everyday hustle. Wacoal makes bras that do both beautifully. With thoughtful details like front closures for easy wear, designs that disappear under low necklines, and strapless styles that actually stay in place, these bras are made to keep up with whatever the day brings. Better yet, style is never sacrificed. Feminine lace, sleek designs, and soft fabrics create bras that look just as good as they feel. No more deciding between function or beautiful. With Wacoal, you get both—without compromise. Because when a bra fits well and works with your wardrobe, you’re free to focus on everything else.
Shop Now
This is Wacoal’s newest lift bra that everyone is going crazy for, myself included. Lifting the bust line up to 1” is just the beginning — this bra also features seamless underwire and single ply fabric eliminating the need for lining and sling. For the ultimate feel-good lift every time, this bra delivers.
Confidence Boost
Underwire
Shop Now
They say beauty starts from within, but the right bra makes all the difference. This bra boasts side support bringing your bust front and center, streamlining your silhouette with an an amazingly natural shape. This is the confidence you’ve been craving and the bra you deserve.
Inside Job Underwire
Shop Now
When I want a bra that smooths my sides and back for a sleek, seamless look, this is my go-to. Made with seamless underwire for maximum comfort, it offers extra side and back coverage for a sleek, smooth look under any outfit. I especially love the soft, feminine dot jacquard fabric with and elegant sheen.
Back Appeal® UNDERWIRE
Shop Now
Wacoal’s bestselling lift bra in a front close racerback option is perfect for spring tops and tanks. Versatility meets comfort with a front closure that makes it easy to take on and off and a racerback that works well under shoulder-baring tops. Best of all, it has the power to lift the bust line up to 1”.
Elevated Allure Front Close
Shop Now
Hands down the most comfortable bralette I own, thanks to its full coverage cups designed for D/DD cup capacity.
This bralette is seamlessly soft, and crafted from butter soft material that hugs the body so comfortably that you’ll never want to take it off.
Feeling Flexible bralette
Every woman deserves lift, shape, and beauty in a design that feels like it was made just for her. Whether you love delicate lace, bold prints, or sleek silhouettes, there’s a Wacoal bra that brings out your best. Designed with precision, these bras sculpt and enhance your natural shape, giving you the confidence to take on anything. The carefully crafted fit ensures a secure, flattering feel without sacrificing softness. No more compromising between looking good and feeling great—Wacoal offers both. From everyday essentials to stunning statement pieces, each bra is thoughtfully designed to complement your unique curves and style. It’s not just about what’s underneath, it’s about how you carry yourself. When a bra fits just right, you feel unstoppable. With Wacoal, it’s all about celebrating your shape, your style, and your confidence every single day.