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WHAT WE DO > DISPLAY/VIDEO/
SOCIAL
Every screen is an opportunity.
Audience-targeted premium display, video and social solutions across both Hearst-owned properties such as Elle, Esquire, Car & Driver, and more, plus hundreds of partner sites.
Display
Audience-targeted, premium display and rich media placements.
Rich Media
In-Banner Video
High-Impact Formats
Video
Facebook
Instagram
YouTube
Social
Social advertising harnesses the immense breadth and scale of
the social media world to drive compelling results for your brand.
Preroll
Midroll
Livestream
Non-skippable premium commercials reach your target audience wherever they watch video.
Targeting Tactics
Hearst Anyscreen offers a comprehensive library of campaign targeting solutions including:
Geotargeting:
Delivers a specific message to a user based on their geographic location (Zip, DMA, State, County, etc.)
Geofencing:
Geofencing (or hyper-local targeting) serves display or video ads to users based on current or previously visited locations, including those near a location during a specific date and/or time. Stadiums, arenas, convention centers, festivals and competitor locations are all prime candidates for geofencing.
Demographic:
Demographic targeting shows ads to users based on specific qualifying demographic characteristics such as age/gender/income.
Behavioral:
Behavioral targeting finds users most receptive to your advertising message based on their habits and interests. Data is collected from a variety of sources including online history (e.g., pages visited, content viewed, search terms, clicks, and purchases) and used to build interest, enthusiast and intender audiences.
Keyword & Contextual:
Looks at the category and/or keywords of a website and serves ads relevant to that page’s content. Some example contextual categories can include arts/entertainment, automotive, business, family planning or fitness.
Retargeting:
Retargeting shows ads to users who have previously visited your site or seen your OTT commercial while they are visiting other sites across the web. Retargeting is an effective way to extend a campaign’s frequency and convert site visitors into purchasers.
Search Retargeting:
Search Retargeting enables advertisers to combine the effectiveness of search with the reach of display by targeting potential customers based on the searches they perform across the web.
Lookalike Modeling:
Lookalike Modeling identifies the customers currently engaging with your brand in order to discover more online users like them across the web.
HEARST LOCAL ACCESS:
Hearst Local Access offers direct, premium display placement across the Hearst Digital Magazines portfolio of nationally recognized brands.
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OTT
OTT
Display, Video, Social
Display, Video, Social
Hearst Audience Marketplace
Hearst Audience Marketplace
Hearst Analytics
Hearst Analytics
Hearst Anyscreen
Hearst Anyscreen
About Hearst
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About Hearst
Who We Are
300 W 57th St, New York,
NY 10019
who we are
WHat we do
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get started
www.Hearsttelevision.com
®
Hearst Anyscreen
®
Hearst Anyscreen
About Hearst
OTT
Display, Video, Social
Hearst Audience Marketplace
Hearst Analytics
Get Started
What We Do
Who We Are
Get Started
OTT
OTT
Display, Video, Social
Display, Video, Social
Hearst Audience Marketplace
Hearst Audience Marketplace
Hearst Analytics
Hearst Analytics
Hearst Anyscreen
®
®
Hearst Anyscreen
About Hearst
About Hearst
300 W 57th St, New York,
NY 10019
who we are
®
AD solutions
get started
www.Hearsttelevision.com
Hearst Anyscreen
About Hearst
OTT
Display, Video, Social
Hearst Audience Marketplace
Hearst Analytics
Get Started
Ad Solutions
Who We Are
OTT
Display, Video, Social
Hearst Audience Marketplace
Hearst Analytics
Hearst Anyscreen
About Hearst
