Luxury and Innovation Shine at the Newly Renovated Covert Cadillac of Austin
To see the future requires a special kind of vision. Frank Covert Sr., a real estate and insurance businessman in Central Texas at the turn of the 20th Century had this type of vision. In 1909, Covert opened the first ever automobile dealership in downtown Austin. Today, the name Covert is synonymous with quality and trustworthy automotive. Still family-run 115+ years after Covert Sr. sold his first car, Covert Auto Group is welcoming the latest innovation to its forward-thinking vision.
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sponsored by: Covert Cadillac Buick GMC
“This transformation is more than a renovation, it is a redefinition of the Covert Cadillac of Austin experience."
Brad Elliott, Managing Partner of Covert Cadillac of Austin
By Ryann Swift on August 26, 2025
From the moment one arrives to the new showroom, you’ll notice every detail of the car buying experience has been tailored to the ideal of what car buying can be: a synergy between personal service and elite innovation. The new Covert Cadillac of Austin showroom experience includes exclusive customer amenities like a brand-new luxury lounge and outdoor putting green. Interactive touchscreens are configured on the showroom walls, allowing increased access to view your next Cadillac in ways never before possible.
When it comes time to take your Cadillac home, Covert’s team will guide you through the process in redesigned sales and finance offices. Your journey culminates in a spectacular reveal hosted in new enclosed vehicle presentation suites. Equipped with EV chargers, the presentation suites offer a refined, private setting for the unveiling of your new vehicle.
Covert Cadillac of Austin is now open following a full renovation, ushering in a wholly reimagined next-generation showroom experience. Cadillac has stood the test of time as America’s luxury brand, paralleling the Covert family’s five generations of service to the greater Central Texas community. Together, they’re bringing to Austin a wholly reimagined next-generation showroom experience that must be seen to be believed.
To see the future requires a special kind of vision. Frank Covert Sr., a real estate and insurance businessman in Central Texas at the turn of the 20th Century had this type of vision. In 1909, Covert opened the first ever automobile dealership in downtown Austin. Today, the name Covert is synonymous with quality and trustworthy automotive. Still family-run 115+ years after Covert Sr. sold his first car, Covert Auto Group is welcoming the latest innovation to its forward-thinking vision.
Covert Cadillac of Austin is now open following a full renovation, ushering in a wholly reimagined next-generation showroom experience. Cadillac has stood the test of time as America’s luxury brand, paralleling the Covert family’s five generations of service to the greater Central Texas community. Together, they’re bringing to Austin a wholly reimagined next-generation showroom experience that must be seen to be believed.
“This transformation is more than a renovation,” says Brad Elliott, Managing Partner of Covert Cadillac of Austin. “It is a redefinition of the Covert Cadillac of Austin experience.”
sponsored by: Covert Cadillac Buick GMC
The Future of the Brands You Love Offered by the Name You Trust
As a Top 10 Cadillac Dealer in the Nation, Covert Cadillac of Austin prides itself on its award-winning service. The new 5,500 square foot expansion of its state-of-the-art showroom represents the latest iteration of the family’s commitment to innovation and luxury. Cadillac buyers expect a level of sophistication from their dealer. Covert has totally overhauled every inch of their showroom to create an environment that reflects the elegance of the Cadillac brand, the innovation of our vehicles, and the expectations of the most discerning clientele.
Returning Cadillac owners will find the revamped service area of Covert Cadillac second to none. The same friendly reliable service team is complemented by the futuristic UVeye Automatic Vehicle Inspection, an advanced AI-powered inspection system that enhances precision, safety, and peace of mind. Experience expanded certified service lanes with private advisor spaces that encourage more personal and attentive consultation.
The wait for your service to be completed is like no wait at all. The brand-new customer lounge transforms the traditional waiting room experience into a relaxing experience. Elevated amenities including designer seating, complimentary refreshments, high-speed Wi-Fi, and tranquil spaces for productivity make your moments here time well spent.
Experience the Reimagined Covert Cadillac of Austin
TThe future of luxury is here, and it begins with you. Covert Cadillac of Austin is now open and ready to welcome customers into its reimagined showroom and service experience. Stop in to explore the latest lineup of Cadillacs, including innovative EVs, and discover firsthand how the dealership is setting a new standard for elegance and innovation in the heart of Austin.
Learn more at covertcadillac.com.
The Future of the Brands You Love Offered by the Name You Trust
As a Top 10 Cadillac Dealer in the Nation, Covert Cadillac of Austin prides itself on its award-winning service. The new 5,500 square foot expansion of its state-of-the-art showroom represents the latest iteration of the family’s commitment to innovation and luxury. Cadillac buyers expect a level of sophistication from their dealer. Covert has totally overhauled every inch of their showroom to create an environment that reflects the elegance of the Cadillac brand, the innovation of our vehicles, and the expectations of the most discerning clientele.
From the moment one arrives to the new showroom, you’ll notice every detail of the car buying experience has been tailored to the ideal of what car buying can be: a synergy between personal service and elite innovation. The new Covert Cadillac of Austin showroom experience includes exclusive customer amenities like a brand-new luxury lounge and outdoor putting green. Interactive touchscreens are configured on the showroom walls, allowing increased access to view your next Cadillac in ways never before possible.
When it comes time to take your Cadillac home, Covert’s team will guide you through the process in redesigned sales and finance offices. Your journey culminates in a spectacular reveal hosted in new enclosed vehicle presentation suites. Equipped with EV chargers, the presentation suites offer a refined, private setting for the unveiling of your new vehicle.
Returning Cadillac owners will find the revamped service area of Covert Cadillac second to none. The same friendly reliable service team is complemented by the futuristic UVeye Automatic Vehicle Inspection, an advanced AI-powered inspection system that enhances precision, safety, and peace of mind. Experience expanded certified service lanes with private advisor spaces that encourage more personal and attentive consultation.
The wait for your service to be completed is like no wait at all. The brand-new customer lounge transforms the traditional waiting room experience into a relaxing experience. Elevated amenities including designer seating, complimentary refreshments, high-speed Wi-Fi, and tranquil spaces for productivity make your moments here time well spent.
Experience the Reimagined Covert Cadillac of Austin
The future of luxury is here, and it begins with you. Covert Cadillac of Austin is now open and ready to welcome customers into its reimagined showroom and service experience. Stop in to explore the latest lineup of Cadillacs, including innovative EVs, and discover firsthand how the dealership is setting a new standard for elegance and innovation in the heart of Austin.
Learn more at covertcadillac.com.
“This transformation is more than a renovation,” says Brad Elliott, Managing Partner of Covert Cadillac of Austin. “It is a redefinition of the Covert Cadillac of Austin experience.”