123,456
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Impressions - Total number of promotional ad units served to
generate traffic to the story.
5,943,746
Engagements - A page view of thirty second or more.
32,907
Energy Upgrade California
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Time Spent - Average amount of time a user spends on the story page.
4:46
campaign insights
We clocked in at 4:46 for time spent. Industry average is 1:06 on desktop and :56 on mobile. You more than quadrupled that! This is a testament to not only compelling content, but interactivity within the page.
Time spent
Overdelivery
At a minimum, we guaranteed 4.2 million impressions and 18,000 engagements. You received 5,943,746 impressions and 32,907 engagements targeted to your demographic. All aboard the gravy train!
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Exploring Your Data
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Energy Upgrade California, in conjunction with StoryStudio, worked together to create a branded story encouraging California residents to join the movement to preserve the state’s incredible natural resources and environment. In signing up for the challenge, readers were entered into a contest where lucky winners had the opportunity to rename a CA landmark. The promotion included 4.2 million impressions and 18,000 engagements targeting California residents and small business owners in five regions across the state. The promotion started August 6 and ran until August 31. The following information was collected at the end of the campaign.
968
Screenshots
Outbound link clicks -
The number of times readers clicked through to links on your website to learn more.
Outbound link clicks
Your story earned 968 outbound link clicks, meaning that readers clicked links throughout this story that led back to Energy Upgrade California's website 968 times – over 600 of those were readers clicking through to the contest sign-up page!
Exploring Your Data
Exploring Your Data