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It’s five o’clock somewhere, so it’s always the perfect hour to crack open one of the award-winning craft brews from FÜL Beverage! Luckily, you can put the guilt trip away because these flavor-rich brews come with a big surprise—no alcohol.
Four-time winner of the 2022 Michigan Brew Trail Magazine Readers Choice Best of the Best, FÜL Beverage barrels down a niche path in the craft beer industry with NA craft brews. And a unique approach to brewing is what helps fuel FÜL Beverage to lead categories including Best Non-Alcoholic Beer and Best New Beer 2022.
So how does an NA craft brew company win its way into the glasses of craft beer fans in Michigan? Mark Reith, the owner of FÜL Beverage, hints at the reason behind the brand’s success: “flavor and taste are always going to be number one.” He continues by honing in on the brand’s focus on the end user who will drink and enjoy their product. “The customer is not going accept anything less than “wow, that’s really good. FÜL Beverage has options for any time during your day with more exciting innovations to come.” Non-alcoholic properties make their craft brews an excellent alternative--although its portfolio of flavors makes them a preference for our readers and Craft Beer Fans.
Sit back, relax, and grab a can because FÜL Beverages is designed to ‘fuel your quest’ to wellness. The non-alcoholic brews fit perfectly in the alternative-drink beverage line. The signature line of non-alcoholic drinks includes a blast of citrusy goodness in the Feel Better Blond flavor or a hoppy clash of Citra and Mosaic In
BY Bryan Shelmon
Award-Winning FüL Beverage Bring Healthier Alcohol Alternative to Craft Beer
MIBREW TRAIL MAGAZINE
Winter 2023
“We use our dry hopping and natural flavoring techniques to ensure superior quality and maintain that craft beer flavor without the alcohol. It is quite a science and not easily replicated.” FÜL specializes in using all-natural flavors to achieve authentic beer flavor—minus the headache from over-indulging.
There’s a new craft brew drinker on the scene--and you won’t find too many beer guts in this audience. FÜL Beverage caters to healthy lifestyle individuals who still love to enjoy the crisp, full-bodied tastes of craft beer—even on cheat day! Whether day or night, at home or on the go, consumers can enjoy NA craft beers from FÜL Beverage. We asked Reith about how his customers enjoy FÜL Beverage, and he replied, “extending [their] night, enjoying a cold NA craft beer after a run, or a bike ride.” Craft beer and being active seems like a contradiction, but it’s part of the progressive approach that FÜL Beverage has taken, so those with a more health-conscious lifestyle don’t have to choose between health and craft beer pleasure.
FÜL Beverage
(313) 385-5445
Detroit, MI www.fulbeverage.com
the NA IPA. In addition to non-alcoholic craft beers, the line includes beverages for pre-workout and post-workout, which combined help the company also take home awards for Best Golden/Blonde Beer and Best Michigan Seltzer.
FÜL Beverage line of NA craft brews is for people who ‘want the flavor, just not the alcohol,” according to Reith. He provides insight into the company’s proprietary brewing process that achieves an impressive less than 0.5% ABV content per can.
Check out Hearst’s newest brand showcasing Michigan Breweries at MiBrewTrail.com.
Back to Top
Home
Craft beer and being active seems like a contradiction, but it’s part of the progressive approach that FÜL Beverage has taken
Reith mentions, “the NA customer is ever-changing, and the market is expanding.” FÜL leverages social media to build its buzz, amassing more than 1,000 followers combined across Instagram and Facebook. It’s easy to gauge its popularity through user-generated content on Instagram of re-sharing posts tagged by consumers enjoying FÜL Beverage in leisure activities like lounging on the beach and tailgating or staying active while snowboarding or boating. In addition, it’s also driven demand throughout Michigan via a FÜL Your Best Challenge to turn loyal fans into brand ambassadors.
It’s five o’clock somewhere, so it’s always the perfect hour to crack open one of the award-winning craft brews from FÜL Beverage! Luckily, you can put the guilt trip away because these flavor-rich brews come with a big surprise—no alcohol.
Four-time winner of the 2022 Michigan Brew Trail Magazine Readers Choice Best of the Best, FÜL Beverage barrels down a niche path in the craft beer industry with NA craft brews. And a unique approach to brewing is what helps fuel FÜL Beverage to lead categories including Best Non-Alcoholic Beer and Best New Beer 2022.
So how does an NA craft brew company win its way into the glasses of craft beer fans in Michigan? Mark Reith, the owner of FÜL Beverage, hints at the reason behind the brand’s success: “flavor and taste are always going to be number one.” He continues by honing in on the brand’s focus on the end user who will drink and enjoy their product. “The customer is not going accept anything less than “wow, that’s really good. FÜL Beverage has options for any time during your day with more exciting innovations to come.” Non-alcoholic properties make their craft brews an excellent alternative--although its portfolio of flavors makes them a preference for our readers and Craft Beer Fans.
Sit back, relax, and grab a can because FÜL Beverages is designed to ‘fuel your quest’ to wellness. The non-alcoholic brews fit perfectly in the alternative-drink beverage line. The signature line of non-alcoholic drinks includes a blast of citrusy goodness in the Feel Better Blond flavor or a hoppy clash of Citra and Mosaic In
Reith mentions, “the NA customer is ever-changing, and the market is expanding.” FÜL leverages social media to build its buzz, amassing more than 1,000 followers combined across Instagram and Facebook. It’s easy to gauge its popularity through user-generated content on Instagram of re-sharing posts tagged by consumers enjoying FÜL Beverage in leisure activities like lounging on the beach and tailgating or staying active while snowboarding or boating. In addition, it’s also driven demand throughout Michigan via a FÜL Your Best Challenge to turn loyal fans into brand ambassadors.
Mark Reith is no lightweight in the craft brew industry. From brewing his way to local popularity with an in-home operation in Boston in the 80s to driving success for Detroit’s Atwater Beer Company since 2002, FÜL Beverage is the latest venture this entrepreneur has poured himself into. While brewing non-alcoholic drinks is new turf, decades of brewing experience always proves valuable when seeking something with a nearly identical taste as alcoholic versions.
A lot is bubbling up for this Detroit-based craft beverage company. It recently entered into a distribution agreement to land on the shelves of convenience stores like 7-11, major gas station chains like Marathon and Shell, and other retailers throughout Michigan. However, since it has a small alcoholic content, it still requires a valid ID to purchase a FÜL Beverage.
With the momentum of winning multiple categories as voted by our Michigan Brew Trail readers and broader availability in Michigan, we can continue to look forward to new innovative flavors and brewing phenomena from FÜL Beverage. It’s a drink sure to stay on tap for readers embarking on their quest along the Michigan Brew Trail.