Healthcare Case Study

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03 METHOdist healthcare

04 Dignity health

03 Methodist Healthcare

01 harvard pilgrim

WHAT'S NEXT?

RESEARCH

We don't claim to be experts on everything, but we research and prepare for every meeting like we are. Research is important with native as the healthcare industry is ever-changing. We're prepared to speak on shifts and changes in health and recommend how to best message toward them.

DEVELOPMENT

After discussing and brainstorming with a client or team, the next best discussion is development. How can we take what we've learned and marry those ideas with creative to tell a unique story? A compelling story with engaging visuals and the right targeting is a prescription for success for healthcare content.

EXECUTION

We believe in the “no surprises” approach to measuring content effectiveness. Our real-time analytics and reporting tools gauge success to give a narrative to your narrative. We track and optimize your campaign in and give you full visibility throughout the program.

INTRO

Find out more

Healthcare is experiencing unprecedented challenges and incredible advancements, virtually at the same time. Navigating this web of trends and innovations, StoryStudio shapes narratives that resonate with diverse audiences and contributes to the evolving discourse surrounding health and wellbeing. Against this backdrop, our partnerships with healthcare brands have covered the rise of telemedicine, a shift to personalized healthcare experiences and even healthcare recruitment. In this case study, we invite you to explore how StoryStudio has helped healthcare brands navigate today’s landscape while achieving their marketing and business goals.

Prescribing Success

AT A GLANCE

We’ve captured more than 2,218,795 engagements on healthcare content in 2023.

2.2M

In 2023, we have delivered over 537,031,375 impressions to healthcare campaigns.

1,836

A case study on sponsored content for the healthcare industry.

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HEALTHCARE • CASE STUDY

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Case Study:

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Content Type: High-Impact Layout Promotion Details: Individuals 35+ interested in cancer screening in New Hampshire and Vermont Flight: One month Dartmouth Cancer Center worked in collaboration with The StoryStudio and WPTZ to create a high-impact campaign featuring a risk assessment to help readers understand their genetic and lifestyle factors that may put them at risk for skin cancer. This story also talks about the prominence of skin cancer in New England, a region not typically associated with beaches and suntanning, and why early detection is so important. Here is a snapshot of how this campaign performed.

5,190 engagements

1,383,921 impressions

PLACEMENTS FEATURED ON:

129 outbound link clicks

Over 5,100 individual viewers engaged with the Dartmouth Cancer Center experience, staying on the page for longer than 30 seconds.

Over the course of the promotion, over 1.3 million impressions were realized from native ad units driving viewers to the story page.

Readers clicked on the outbound links 129 times.

04 DIGNITY HEALTH

05 ONE MEDICAL

05 One medical

Content Type: High-Impact Layout Promotion Details: SF DMA Flight: Three Months Methodist Healthcare worked in conjunction with The Hearst StoryStudio and MySA to create a high-impact campaign about knowing the life-saving difference between needing the ER versus urgent care. This campaign explained the meaning of a “medical emergency” – a term we have all heard plenty, but may not know the true definition. Within this campaign, we incorporated infographics to deliver information on medical emergencies or scenarios when urgent care would be most appropriate. Here's a snapshot of the campaign performance.

2,876,468 impressions

11,620 engagements

4:14 minutes

During its promotion, the StoryStudio served over 2.8M impressions to the target audience.

More than 11,000 people spent 30 or more seconds reading the story.

On average, readers spent more than 4 minutes perusing this customized content.

Content Type Experience Layout Promotion Details Mutlti-market campaign leveraging the StoryStudio Marketplace Flight One Month One Medical worked in conjunction with Hearst StoryStudio and Chron to create a campaign promoting the tech-forward healthcare system’s arrival in Texas. This was a multi-market campaign running between Houston on Chron and Dallas with a marketplace placement on the Dallas Morning News. (In addition to Hearst O&O, StoryStudio content can live across on publication partner sites.) Here's a look at campaign performance.

11,957 engagements

4,615,546 impressions

Over 10,800 individual viewers engaged with the story, staying on the page for longer than 30 seconds.

Viewers spent an average of over 2 minutes on the story page.

Over the course of the promotion, over 4.6 million impressions were realized from native ad units driving viewers to the story pages.

Content Type Branded Hub Promotion details Individuals interested in heart health in the Sacramento DMA Flight Three Months Dignity Health worked in conjunction with The Hearst StoryStudio and KCRA to create a Branded Hub about how preventable heart disease is — even though it’s incredibly common. The hub educated readers with information on simple lifestyle modifications to reduce your risk, symptoms of common heart conditions and the difference between men and women’s heart health. Here’s a look at how the campaign performed.

849,958 impressions

6,756 engagements

3:19 minutes

Over the course of the promotion, nearly 850k impressions were realized from native ad units driving viewers to the story page.

Over 6,700 individual viewers engaged with the story, staying on the page for longer than 30 seconds.

Viewers spent an average of over 3 minutes on the story page.

The quality and value of the StoryStudio product and team definitely stood out to us. The end result was a visually appealing and engaging product. The support team was a true partner along the way, guiding us each step — always offering innovative solutions and ideas.”

-Deanna Collins, Marketing Strategy Manager, Harvard Pilgrim Healthcare

2:32 minutes

cONNECT WITH US

4:18 minutes

Viewers spent an average of 4 minutes on the story page interacting with it.

02 Dartmouth Cancer Center

537M

In the history of StoryStudio, we’ve produced over 1,800 healthcare campaigns and counting.

01 HARVARD PILGRIM

Content Type: Branded Hub Promotion Details: Individuals interested telehealth in Connecticut Flight: One Month Harvard Pilgrim worked in conjunction with The Hearst StoryStudio and New Haven Register to create a Branded Hub hub promoting the variety of care the health system offers. Within this hub, we incorporated modules introducing telehealth care, virtual fitness classes, and high interest well-being topics. Here’s a snapshot of the campaign performance.

2,440,589 impressions

8,375 engagements

2:34 minutes

Over the course of the promotion, over 2.4 million impressions were realized from native ad units driving viewers to the hub page.

Over 8,300 individuals engaged with Harvard Pilgrim's hub, staying on the page for longer than 30 seconds.

Viewers spent over two minutes on average on the hub interacting with it.

02 Dartmouth Cancer Center

Prioritizing Health

TESTIMONIAL

90%

70K

28%

About 90 percent of Americans look for health-related information on social media including Facebook, TikTok and Instagram.

The healthcare consumer journey involves a lot of research. Patients who book appointments run 3x more searches than those who don’t.

There are over 70,000 health-related searches per minute, every day.

Only 28% of healthcare marketers say they have a clear content marketing strategy, while 66% of healthcare companies see content marketing as an effective strategy.

HEALTHCARE BY THE NUMBERS

WORKING WITH US

WINE • CASE STUDY

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Wine reimagined. A content case study and trend analysis.

AT A GLANCE

41.6m

112k

0.23%

01 ABOUT

CASE STUDY

Sonoma County Vintners

02 INSIGHTS

01 My SA Education Guide

299 interactions

Interactions are clicks from users that navigated or explored the features throughout the experience.

View Sonoma County Vitners Story

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StoryStudio has produced over 1,800 healthcare campaigns and counting.