Reaching New Audiences
After a successful first run, we updated the story to reflect more of what the resort has to offer and relaunched the campaign nationwide, geo-targeting regions that bring a large percentage of tourism to Austin. Our expanded reach included New York City, Chicago, Washington, D.C., Philadelphia, and Boston metropolitan areas, and we ran native placements on trusted regional properties such as the Chicago Tribune and top national publications including CNN.
I really enjoyed working with the creative and editorial teams on the StoryStudio featured content piece. The team was very resourceful in crafting a feature that spoke to our resort’s unique selling points and key differentiators while keeping the content relevant to multigenerational families.
Brooke Grant
Marketing Manager, Hyatt Regency Lost Pines Resort & Spa
Our team was pleased to see the additional website traffic that was generated from this campaign’s use of multiple partner platforms, including national news sites and social placements.
Brooke Grant
Marketing Manager, Hyatt Regency Lost Pines Resort & Spa
Everything is bigger in Texas.
RESULTS
2,100,000+
14,000+
380%
Impressions served
Engagements delivered
Overdelivered on contracted engagements by more than
2:16 minutes
Average time spent on the story page
With over 2.1 million impressions served to Hyatt’s target audience, the campaign was a success.
There were over 14,000 engaged readers, spending an average of 2:16 minutes with the content. The average time spent on the story was 143% higher than the industry benchmark for sponsored content, 53 seconds, proving that the content resonated with readers.
Washington, D.C.
Philadelphia, PA
Boston, MA
Just over 30 minutes outside of Austin, Texas, the Hyatt Regency Lost Pines Resort & Spa is the perfect place for a weekend escape. We partnered with Hyatt Regency to produce a story highlighting the amenities and activities the resort has to offer and promote it to their intended audience: multigenerational families. Ranked by Travel + Leisure as one of the World’s Best Hotels and Resorts for Families, the resort offers something for every age group. We based the story around the concept of “finding your Lost Pines moment” and peppered rich visuals throughout the story page to both show and tell why a visit to the resort makes for a great family getaway.
I would recommend the StoryStudio team to other hotels and resorts looking to take their message to new audiences with a clever and captivating tone.
Brooke Grant
Marketing Manager, Hyatt Regency Lost Pines Resort & Spa
Over 2.1 million impressions
served to the target audience through native and social ads.
2.1+
million
Over 14 thousand people in the target audience viewed and engaged with the story.
14k+
viewers
Viewers spent over 32 thousand minutes with the content throughout the campaign.
32k+
We launched the campaign at the start of summer, the resort’s peak travel season, and targeted multigenerational families in the Texas Triangle: Austin, San Antonio, Houston, and Dallas-Fort Worth. We targeted "weekend warriors" and encouraged families in these nearby cities to choose the Hyatt Regency Lost Pines Resort & Spa for a fun-filled weekend getaway.
New York, NY
Texas Triangle
Chicago, IL
Native ad placements featured on:
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Case Study
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The average time reader's spent on the story page.
2:16 minutes
Readers spent 143% longer with the content than the average industry benchmark.
143%