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What’s in a Name?
Salty Pecker Begins New Brewery Journey in Norton Shores
As winter tightens its grip on Michigan, the healthy need to stay engaged becomes more pronounced than ever. Especially as more virus concerns surface and people’s mental and emotional well-being again gets put to the test. Who among us has not had their patience run thin by it all? Are we in danger of never even returning to so-called normal life?
Experts say a social life is an important component of overall health but if you’re isolated and living in fear with little to look forward to in the way of fun that may be elusive-- to say the least. That’s why we at MiBrew Trail are thrilled to hear that Kalamazoo Craft Beverage
Week is back bigger and better to help you get 2022 off to a rousing start.
This weeklong (Jan. 26-Feb. 9) series of events celebrates the craft beverage industry. Formerly known as Kalamazoo Beer Week, the event’s name was changed last year so wineries and craft distilleries could be introduced to the mix.
BY JON BECKER FOR MiBrew Trail
KALAMAZOO CRAFT BEVERAGE WEEK RETURNS WITH A BANG
MIBREW TRAIL MAGAZINE
WINTER 2022
There are so many tasty and creative concoctions to choose from during Kalamazoo's Craft Beverage Week, set to take place Jan. 29-Feb. 6.
The Founders/GVSU partnership allowed design thinking students to interact in an authentic learning experience with a client to meet real world needs. Almost all of the students who participated in the partnership found working with Founders to be a positive experience and were excited to design an actual product. The project is a great example of how partnerships can be developed between the business community and higher education to engage in practical experiences that can help students prepare for future careers and creative endeavors. If Founders decides to implement any of the ideas or not, at the end of the project, GVSU design thinking students got to brew their own beer and "chase the what if."
After holding a modified version of the event last year with hybrid activities like take-home pairing kits and virtual offerings, “We’re looking forward to having more events this year than last,” said Dana Wagner, director of marketing & communications for Discover
Kalamazoo, a destination marketing organization for Kalamazoo County. “Since it wasn’t our typical event last year, it was really hard to make a splash with those changes, so we’re hoping this year people will be able to enjoy the expansion more.”
The return of more interactive and in-person events embodies the spirit of an event that has taken place now for over 10 years. Patrons
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have an opportunity to meet the brewers, distillers and winemakers and learn the science and creativity that goes into developing their favorite adult beverages.
Here’s a sampling of some of the scheduled events:
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Barre and Tasting and Yoga and Tasting at Kalamazoo Stillhouse.
Gourmet S’mores paired with Saugatuck Brewing Beers at Centre Street Tap House.
New Breweries of West Michigan Bus Tour.
Pairing events with Final Gravity Brewing Company: Beer and Bacon, Wings and Beer, Beer and Sausage, Pastries and Beer.
4 course Mead Dinner with Valhalla Meads at LFG Gaming Bar.
Annual Wing Throw down With Wing and Pairing Contest at Central City Tap House.
Kalamazoo Beer Cup Blind Style Tastings at Old Burdick’s Bar & Grill.
Meet the Brewer at Bell’s and LoSun Winterfest in the Bell’s Beer Garden.
“People can also take advantage of lodging specials to enjoy multiple days and be within walking distance of many of the events,” Wagner said.
See this link to help you find lodging.
Wagner said she’s looking forward to welcoming more visitors to the 2022 version of Kalamazoo Craft Beverage Week.
“We have people who travel to Kalamazoo for the event, and last year that just wasn’t as feasible,” she said. “It’ll be nice to see our out of town visitors again.”
Here’s to recommending your winter travels lead to Kalamazoo for its annual Craft Beverage Week, a chance for adult beverage enthusiasts to experience some of the finest craft beverage operations in the land.
As winter tightens its grip on Michigan, the healthy need to stay engaged becomes more pronounced than ever. Especially as more virus concerns surface and people’s mental and emotional well-being again gets put to the test. Who among us has not had their patience run thin by it all? Are we in danger of never even returning to so-called normal life?
Experts say a social life is an important component of overall health but if you’re isolated and living in fear with little to look forward to in the way of fun that may be elusive-- to say the least. That’s why we at MiBrew Trail are thrilled to hear that Kalamazoo Craft Beverage
Week is back bigger and better to help you get 2022 off to a rousing start.
This weeklong (Jan. 26-Feb. 9) series of events celebrates the craft beverage industry. Formerly known as Kalamazoo Beer Week, the event’s name was changed last year so wineries and craft distilleries could be introduced to the mix.
After holding a modified version of the event last year with hybrid activities like take-home pairing kits and virtual offerings, “We’re looking forward to having more events this year than last,” said Dana Wagner, director of marketing & communications for Discover
Kalamazoo, a destination marketing organization for Kalamazoo County. “Since it wasn’t our typical event last year, it was really hard to make a splash with those changes, so we’re hoping this year people will be able to enjoy the expansion more.”
The return of more interactive and in-person events embodies the spirit of an event that has taken place now for over 10 years. Patrons