KSBW - Holiday Co-op Hub

A Central Coast Tradition since 1986

KSBW invites you to be a part of the cherished tradition of Share Your Holiday, returning for its 39th year on Friday, December 12. This heartwarming annual event brings the community together to support local Salvation Army chapters across the Central Coast, offering crucial assistance to our neighbors in need. Throughout the day, KSBW will inspire viewers to open their hearts by donating non-perishable food, unwrapped toys, and financial gifts. Your generosity will light up the holiday season for local families, providing necessities like food, clothing, rent assistance, and joyful toys for children in Santa Cruz, Monterey, and San Benito Counties. Donations are welcome via drop-off locations, credit card, or online at KSBW.com. Join us in spreading love and joy where it’s needed the most.

Built on Customer Service Since 1900: Graniterock Supply at Work

At California Giant Berry Farms, Giving Back Is Always in Season

McDonald’s Franchise Owner, Raymond Costa, Puts Community First

At First Alarm, a Legacy of Protection Extends to Community Care

Graniterock

The 6 sponsors of Share Your Holiday—KSBW’s cherished event supporting The Salvation Army—play vital roles in spreading joy to families in need across the Central Coast. Their generous contributions help provide food, toys, and essential aid to local communities, ensuring every donation makes a difference this holiday season. Learn more about each sponsor here.

COMMUNITY EVENTS

Share Your Holiday

DONATION LOCATIONS

Explore Our

Check back soon for updated sponsors and new content!

SPONSORS

EVENTS

MAP

In Partnership With KSBW Since 1986

Carmel Stone Imports is Making This Holiday Season Brighter For Families In Need

A Marina Tradition: Scudder Roofing & Solar's Season of Giving Back

Visit Story

With Generous Support From Our Sponsors

Headquartered in Watsonville, CA, California Giant Berry Farms is more than just a berry company. We’re a global family committed to delivering premium berries while nourishing our communities. Our year-round supply of fresh strawberries, blueberries, raspberries, and blackberries sets the standard for quality and consistency. For over four decades, we’ve provided the best berry experience. Our mission is driven by a passion for quality, consistency, and community, which led to the formalization of The California Giant Foundation, a 501(c)3 non-profit. By supporting local charitable organizations and causes, we’re empowering our employees to make a positive impact on the health and well-being of current and future generations. From employee-led events like the Annual Skirt Steak BBQ and the upcoming Photos with Santa, we’re cultivating a culture of philanthropy that enriches lives and strengthens our community.

75 Sakata Lane, Watsonville, CA 95076 (831) 728-1965

CALIFORNIA GIANT

Visit Website

Visit Story

The Costa Family, proudly operating nine McDonald's Restaurant locations along California's scenic Central Coast, is dedicated to serving both its customers and community. Under the leadership of Owner/Operator Raymond Costa, a committed advocate for local youth, the company has awarded over $419,000 in scholarships for over 150 employees through the Raymond H. Costa Family Scholarship Fund. Established in 2017 at the Community Foundation for Monterey County, this fund reflects Costa’s commitment to supporting educational opportunities and investing in the future of his employees.

King City, Greenfield, Soledad, Gonzales, Salinas & Hollister

MCDONALD'S

Visit Website

Visit Story

Smarter security solutions from First Alarm First Alarm has been keeping people and places safe in the greater Bay Area for more than 55 years. Put the Bay Area's smartest security technology and monitoring to work for you with Santa Cruz County's only Monitoring Center.

1111 Estates Drive, Aptos, CA 95003 (831) 476-1111

FIRST ALARM

Visit Website

Visit Story

A premier West Coast importer, wholesaler, and retailer, specializing in offering an exceptional variety of high-quality natural and engineered stone.

26382 Carmel Rancho Ln #100, Carmel, CA (831) 250-7435

CARMEL STONE IMPORTS

Visit Website

Visit Story

Scudder Roofing is a full-service residential and commercial roofing contractor serving Monterey, Santa Cruz, San Benito, and south Santa Clara counties. From minor roof repairs to complete roof replacements, new construction roofing, restoration, and more, call Scudder today and find out what thousands of our previous and current customers already know: you can count on the skilled, BBB A+ rated Scudder Roofing team to bring you roofing systems and solutions that meet your exact needs and 100% customer satisfaction guaranteed, start-to-finish.

3342 Paul Davis Dr., Marina, CA, 93933 (831)384-3900

Scudder Roofing

Visit Website

Visit Story

Donate Now

Donate non-perishable food, unwrapped toys, new clothing, and financial gifts to any of these locations on Friday, December 12. What you give stays where you live! All donations help people and families living in the area where you donate. Cash and checks are accepted at these sites. Donations can also be made with a credit card by calling the toll-free number during KSBW’s Share Your Holiday on Friday, December 12.

Community groups and businesses are invited to collect donations in advance and drop them off on Friday, December 12, from noon to 8 p.m. at any of our locations. Capture your team in action with photos or short videos and email them to community@ksbw.com. Selected submissions may appear during our live broadcast, on KSBW.com, our social channels, and in future KSBW promotions.

HOW TO GET INVOLVED WITH SHARE YOUR HOLIDAY

Email Us

Donate Now

Email Us