National
Media Kit
2022
veronika lokajova
P. 2
Print
Mountain Life Coast Mountains
Mountain Life Rocky Mountains
Mountain Life Blue Mountains
Vie en montagne
The Gear Shed
Print Rates
Some of the brands that trust us
Digital & Social Media
Social Media Reach
Social Media Options
Display Ads
Newsletter
Podcast
Branded Content
Contests
About us
Vision Statement
The ML Crew
Mother Nature
Demographics
MATTIAS FREDRIKSSON
Mountain Life exists to connect people from all walks of life to the magic of the mountains.
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P. 4
We are proudly supporting the Banff Mountain Film and Book Festival.
Our goal for 2022 is to continue to connect with our outdoor community through authentic storytelling, stunning photography and an active social media presence. We’re as committed as ever about making connections that spread ripples throughout the world. We proudly support and showcase hundreds of writers, photographers, athletes, artists and advertisers.
Vision Statement
GLEN
HARRIS
Publisher & Founder
JON
BURAK
Publisher & Co-Founder
TODD
LAWSON
Publisher & Photo Editor
amélie Légaré
Art Director, Designer
& Production Manager
FEET
BANKS
Editor, MLCM
KRISTY
DAVISON
Publisher/Editor, MLRM
ERIN
MOROZ
Managing Editor, MLRM
LESLIE
ANTHONY
Senior Writer
KRISTA
CURRIE
Financial Controller
NED
MORGAN
Editor, MLBM
PAT
WELLS
Publisher, VEM
DIANE
LANGLOIS
Translator, VEM
ALAN
DENIS
Photo Editor, VEM
STEPH
MARTINEK
Sales, MLBM
BOBBY
KOVEN
Sales, MLBM
katt
topolniski
Sales, MLRM
SARAH
BULFORD
Director of Marketing,
Digital and Social
SUSAN
BUTLER
Copy Editor, MLCM
The ML Crew
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todd lawson
P. 6
imprimé au canada
printed in canada
All our publications are proudly printed in Canada.
To offset the carbon impact of the paper products we use, Mountain Life has planted over
9,300 trees in British Columbia, Ontario & Brazil, which equates to 10 years worth of all the magazines we’ve ever printed. Since 2020, we’ve planted 625 trees through PrintReleaf.
PrintReleaf.
Our Commitment to Mother Nature
Demographics
20%
9.3%
QUICK STATS
Average amount our readers plan to spend on winter equipment in the next 18 months
What are your favourite winter sports/outdoor activities?
Combined data based on digital analytics surveys & Facebook and Instagram.
BC
In-bounds skiing
Snowshoeing
XC skiing/nordic
Trail running/hiking
Backcountry skiing/touring
In-bounds snowboarding
Pond hockey
Backcountry snowboarding
Hiking
Canoe/kayak/SUP
Camping/roadtripping
Mountain biking/cycling
Boating/sailing
Fishing
Trail running
Rock climbing
What are your favourite SUMMER sports/outdoor activities?
Owns a home
Average HHI
Age
CAD
CAD
Plans on purchasing
Numbers of times/week our readers take part in outdoor activity/adventure
P. 7
$3,150
$118K
30.9%
AB
15.3%
SK
2.9%
MB
2.8%
ON
27.2%
QC
14.8%
PE + NS + NL + NB
3.6%
YT + NT + NU
2.5%
SUMMER
5.3
ARE
YRS OLD
ARE
YRS OLD
19.3%
45-54
34.4%
35-45
ARE
YRS OLD
ARE
YRS OLD
23.9%
25-34
5.4%
18-24
WINTER
4.5
41.2%
58.8%
68%
44%
42.8%
21.8%
20.6%
65.7%
40.8%
73.8%
70.7%
20.2%
13.2%
30.4%
26.7%
41.7%
31%
30.2%
erik boomer
P. 8
Print
The Home base for our connections to take place
P. 9
>
ML Coast Mountains
British Columbia
12,000 copies per issue. Published three times a year
>
ML Rocky Mountains
Alberta
12,000 copies per issue.
Published twice a year
>
ML Blue Mountains
Ontario
12,000 copies per issue.
Published four times a year.
>
Vie en Montagne
Quebec
12,000 copies per issue.
Published twice a year.
Overview
P. 10
Mountain Life
Coast Mountains
Published three times a year, Mountain Life Coast Mountains is an award-winning magazine with diversity as its central theme. With one of the best, FREE distribution programs in the industry, MLCM targets the 3 million + summer and winter visitors to the #1 Ski Resort in North America.
With a focus on Vancouver, Squamish and Whistler, our free, targeted circulation enables us to reach an industry-best 99% pick-up rate. Here is how we distribute 12,000 copies of the magazine.
DISTRIBUTION
DEADLINES
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Mountain Life
Rocky Mountains
Published twice a year, Mountain Life Rocky Mountains is our newest title. Our targeted FREE distribution program captures the attention of local readers plus the over 4 million tourists that visit the area annually in pursuit of a deeper connection to these mountains. The magazine’s vibrant mix of departments and insightful features make it a must-read source for the mountain lover in everyone, from armchair adventurer to high-altitude hero.
We reach our dedicated readers through targeted, free distribution at hand-picked locations in Canmore, Banff, Lake Louise, Jasper and Calgary. Here is how we distribute 12,000 copies of
the magazine.
DISTRIBUTION
DEADLINES
Mountain Life
Blue Mountains
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Since its inception in 2003, Mountain Life Blue Mountains has been promoting the world-class playground of the Blue Mountains, which boasts the best skiing and boarding in Ontario, all within easy reach of Toronto. In Canada, Blue Mountain Resort is second only to Whistler Blackcomb in annual visits.
We have partnered with PrintReleaf, a reforestation program that enables ML to choose a forest to plant the same amount of trees that were used to print our magazine.
We are proudly showcased at premier shops and high-traffic areas in Collingwood, Thornbury, Barrie, Creemore, Owen Sound and the Bruce Peninsula. Here is how we distribute 12,000 copies of the magazine.
DISTRIBUTION
DEADLINES
Vie en montagne
P. 13
Vie en montagne features expertly curated bilingual content speaks to both Quebecers and tourists. With a special focus on photography, Vie en montagne showcases the characters, adventures and issues in the Quebec outdoors, inspiring people from all walks of life to create stories of their own.
Vie en montagne is distributed in over 300 hotels, shops, professional offices and high-traffic areas throughout the province, with a focus on the Eastern Townships, the Laurentians and Quebec City. Here is how we distribute 12,000 copies of the magazine.
DISTRIBUTION
DEADLINES
We have partnered with PrintReleaf, a reforestation program that enables ML to choose a forest to plant the same amount of trees that were used to print our magazine.
PRINT + SOCIAL + DIGITAL
The Gear Shed
P. 14
Going above and beyond
With each full page print insertion in MLCM, MLRM, MLBM and Vie en montagne, you will receive a free inclusion in our valued Gear Shed section. This print placement adds a wealth of value by shining a spotlight on your product and creates extra buzz.
Gear Shed placements also appear on our website, and social media channels. By combining the power of all channels, your product can reach thousands more viewers.
andrew strain
P. 15
Print Rates
Some of the Brands That Trust Us
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erik boomer
P. 17
steve ogle
We’re on track to reach over 5.5 million viewers
across all of our platforms in 2022
Digital & Social Media
Social Media Reach
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When we post to social, our followers engage.
Canada
62.8%
United States
15.9%
Australia
2.6%
United Kingdom
2%
FACEBOOK
FACEBOOK YEARLY REACH 2021
Canada
58.6%
United States
18.3%
Australia
2.6%
United Kingdom
1.8%
INSTAGRAM
3,180,648
INSTAGRAM YEARLY REACH 2021
1,900,216
TWITTER YEARLY IMPRESSIONS 2021
20,150
MENTIONS YEARLY 2021
250
PROFILE VISITS YEARLY
5,500
PAID IMPRESSIONS 2021
6.8 million
Social Media Options
Increase exposure, engage with more customers and have fun doing it.
PACKAGE 1
1 in-feed post Instagram & Facebook (customizable for carousel post, Reel or single image/video).
3 Interactive Instagram & Facebook
Stories with links.
1 Facebook/Instagram post boost $100 (can boost for Reach or Engagement)
Analytics 2 weeks after posting.
Custom Geo-targeting.
CAD
$2,000
PACKAGE 2
2 in-feed post Instagram & Facebook (customizable for carousel post,
Reel or single image/video).
6 Interactive Instagram & Facebook with links (2 weeks)
2 Facebook/Instagram post boosts $200 (can boost for Reach or Engagement).
Analytics 2 weeks after posting.
Custom Geo-targeting.
CAD
$3,000
PACKAGE 3
1 week takeover (5 in-feed posts) Instagram & Facebook (customizable for carousel post, Reel or single image/video).
3 Interactive Instagram & Facebook Stories with links daily x 5 days.
5 Facebook/Instagram Post boosts $300 (can boost for Reach or Engagement).
Analytics 2 weeks after posting.
Custom Geo-targeting.
CAD
$5,000
PACKAGE 4
Content creation bundle of 10 images & 1 video.
10 in-feed posts over one month: Instagram & Facebook.
10 Facebook/Instagram Post boosts $500 (can boost for Reach or Engagement).
Analytics 2 weeks after posting.
Custom Geo-targeting.
CAD
$10,000
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Display Ads
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The best way to get eyeballs looking at your brand.
Ability to change flights when you want
With full analytics and post-campaign reporting, gain valuable insight into how your ads are performing.
Cost: $30 per thousand (CPM)
What's included in your CPM?
We offer
site takeovers & wraparounds. Please ask your rep for rates.
Optimization of ads to increase click-through rate (CTR)
Full campaign reporting including CTR and analytics
Impressions
1,513,785
Users (Jan 1 - Nov. 25 2021)
180,713
Sessions
224,226
Pageviews
383,606
WEBSITE STATS
We can geotarget your banner campaign to any region or demographic of your choice
Newsletter
P. 21
Every two weeks, we send our curated content to our targeted subscribers. Inside these digital pages we offer banner placements, links to your custom content or contest, as well as extended online gear reviews and more.
Let us deliver your news!
Reach our targeted audience with frequent, curated content. We offer
two ways to do that.
600 x 100 Banner ads
Cost: $350 CAD per newsletter
OPTION 1
Branded Content within newsletter
Cost: $1,000 CAD per newsletter
(see next page for specifics)
OPTION 2
OUR BI-MONTHLY NEWSLETTER
Audience Total
28,285
Subscribers
19,276
NEWSLETTER STATS
SUBSCRIBE TO
THE FRONT RANGE!
359,567 people reached
Branded Content
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NATIONAL
REGIONAL
Let us create credible content for your brand. All content pieces are researched and written by our editors, and delivered to our audience via our digital and social platforms. Our editors will work with you to plan and strategize custom content that drives traffic to your site, and creates awareness for your brand initiatives.
Cost: $2,250
Details: All content includes posting to mountainlifemedia.ca,
geo-targeted and amplified Facebook boosting + social media blasts.
Estimated reach: 60,000+
OPTION 1
Cost: $3,250
Details: All content includes posting to mountainlifemedia.ca,
geo-targeted and amplified Facebook boosting + social media blasts.
Estimated reach: 125,000+
IMPRESSIONS
398,506
FB + IG ORGANIC REACH
21,120
ACTIONS
75
PAGE READ
5,987
NEWSLETTER SUBCRIBERS
COST $4,100
16,203
OPTION 2
Cost: $4,500
Details: All content includes posting to mountainlifemedia.ca,
geo-targeted and amplified Facebook boosting + social media blasts.
Estimated reach: 175,000+
OPTION 3
How do we achieve Total Reach?
Targeted Facebook Posts
Boosted amplification
Website Traffic
Banner Impressions
Social Media Engagement
** FB ‘handshakes’ are available if you choose to increase your boost from within.
CASE STUDY
The North Face
Podcast
P. 23
Live It Up with Mountain Life is a collection of conversations about life in the wilderness with the people who do it best. Discussions about adventure, conservation, missions & mishaps, and all the great stories and inspiration nature provides—host Feet Banks wades into the wilds with some of the outdoor world’s most intriguing characters. So sharpen your edges and oil up those chains, ‘cause you don’t wanna miss this one.
Featured Lifers
Tim Emmett chats about climbing, wingsuits, Everest, risk and family.
Christian Begin & Travis Tetreault throw you back to the glory days of Canadian Ski Filmmaking.
Sarah Bulford discusses influencer vs athlete, women in outdoor sports and the life and hard times of a BC Parks ranger.
Renowned scientist and adventurer Jon Turk talks dirtbags, the power of nature, living in the moment, and how the stories we tell, and are told, have shaped human history.
Levi Nelson is one of the most exciting artists in Canada and Feet caught up with him to talk about Indigenous Futurism, the challenges of addiction, and the power of art and nature to heal.
Brett Tippie is a legend of two sports and has been a professional athlete for over three decades. He dishes up laughs and insight about art, shredding, e-bikes, jokes, and the new Brett Tippie Podcast.
Ian McIntosh has long been a strong advocate for climate action, but he’s also a veteran skier with roots in racing and freeski comps, and a filming and ski career that has spanned almost two decades and taken Ian to some of the world’s best mountain ranges.
(average per episode)
900 LISTENERS
MOUNTAINLIFE
MEDIA.CA
Contests
P. 24
A turn-key solution to premium consumer engagement.
Our digital team will create, design and activate a visually-impressive, user-friendly contest using your brand’s logo, visuals and message.
The contest landing page will contain the entry form, plus on-brand CTA to send users to your website—as well as social sharing buttons to extend the reach of the contest.
The Front Range April Newsletter Linked banner to 11,060 subscribers (45.7% in Canada) Mountainlifemedia.ca Website linked ads
FB & Instagram Ads $250
Reach: 20,102
Comments: 122
Share: 79
Link Clicks: 1,044
Banner Placement
Ad Performance and Post
Contest Benefits:
Exceptional interaction within our audience.
Great reach and positive ROI.
Opt-in email addresses for your marketing
team are a key item here.
VIEWS
7,551
STARTS
5,824
OPT-IN EMAIL
4,998
COMPLETION RATE
84.9%
AVERAGE TIME
00.43
Instagram Social Share
1 Feed Post + 3 stories
Reach: 4,100
Actions: 100
Swipe up: 145
CONTEST PERFORMACE
YETI CASE STUDY
mason mashon
We’re thankful for the opportunity to work with you this year.
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ABOUT US