The smartest healthcare
systems are harnessing
the power of Human
Understanding.
Are you one of them?
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They changed yesterday too. And the day before that. In fact, their rate of change has been increasing for a generation.
New wants. New needs. New expectations.
Today’s healthcare consumers have been trained to expect personalization. Every website they patronize remembers them, knows them, learns their needs and offers them personalized experiences to immediately meet each of their preferences.
The healthcare industry has spent years rushing to catch up. But many systems are losing ground as consumer expectations accelerate.
FOR MORE ABOUT NRC HEALTH
By StoryStudio on July 20, 2022 11:19 AM
TM
Healthcare consumers changed today.
Did you feel it?
40%
37%
2x
Twice as many
consumers expect
individualized care
A recent nationwide study of healthcare
consumers found that the American consumer’s
expectation to be treated as a unique individual
was twice as high in a healthcare setting as in
banking, dining or hospitality.
Report they receive
the care they expect
Across the industry patient-experience scores
are largely stagnant, and the industry as a
whole has made little progress. Only 37.5% of
today’s consumers report they are receiving
the level of individuality they expect in their
healthcare experiences.
Feel no loyalty to any
healthcare brand
Maybe that is why 40% of healthcare consumers feel no loyalty to any healthcare brand.
Some healthcare professionals would look at these facts and despair, realizing their industry has a very long way to go to catch up with their patients. Still, others look at those numbers and see an opportunity to revolutionize healthcare experiences for their patients. To make quality of care better for patients, reduce patient outmigration and build brand loyalty. To be local and regional innovators. Perhaps even to become heroes to their patients.
That’s where the power of Human Understanding—
and NRC Health —come in.
While much of the healthcare industry is looking for data to catch up with where consumers are today, the most successful healthcare brands are harnessing a far deeper level of understanding so they can meet consumers where they will be tomorrow.
That means doctors can now proactively understand each of their patients in ways they could only imagine in the past,
so they can exceed the expectations of each individual and deliver the highest-quality personalized care. It means
health-system leaders can suddenly bring the voices of their patients into each of their decisions, quickly acting on
opportunities that could have been lost in the past. And it means losing fewer patients to competitors, reduced staffing
burnout and improved outcomes for patients and for the organization.
Sound impossible? It’s not. Top healthcare brands are already succeeding with the power of Human Understanding.
Tomorrow's leading healthcare professionals are doing more today than meeting the expectations of their patients.
They’re abandoning their old paradigms. They’re throwing away the clichéd lingo. They’re moving past the standard data points. And they’re raising the bar for their entire industry.
Leading healthcare brands across the country are part of this new movement to finally bring healthcare consumers the experiences they’ve been waiting for.
It’s no coincidence that more than 70% of the top 250 health systems in the U.S. trust NRC Health to keep them at the leading edge of Human Understanding.
70%
Of the Top 250 health systems in the U.S.
trust NRC Health
“NRC Health is ahead of the competition helping us focus on how to operationalize insights and knowing our patients as humans to personalize their experiences ...”
Are you ready
to join the
forward-thinking
movement?
The time is now. Stop chasing scores and start connecting with patients.
Visit NRCHealth.com and join the movement towards truly personalized care.
Go deeper
Call 800.388.4264 or visit nrchealth.com
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“NRC Health is ahead of the competition helping us focus on how to operationalize insights and knowing our patients as humans to personalize their experiences...”