GET STARTED
Impactful content is just what the doctor ordered. Ready to get started?
03 HORIZON THERAPEUTICS
04 RVL Pharmaceuticals
03 HORIZON THERAPEUTICS
01 janssen oncology
WHAT'S NEXT?
RESEARCH
We don't claim to be experts on everything, but we research and prepare for every meeting like we are. Research is important with native as the pharma industry is ever-changing. We're prepared to speak on shifts and changes in pharma and recommend how to best message toward them.
DEVELOPMENT
After discussing and brainstorming with a client or team, the next best discussion is development. How can we take what we've learned and marry those ideas with creative to tell a unique story? A compelling story with engaging visuals and the right targeting is a prescription for success for pharma content.
EXECUTION
We believe in the “no surprises” approach to measuring content effectiveness. Our real-time analytics and reporting tools gauge success to give a narrative to your narrative. We track and optimize your campaign in and give you full visibility throughout the program.
INTRO
Find out more
As pharma marketers understand, the industry is one of the most regulated globally. It takes a strategic and nuanced approach to navigate these intricacies successfully. Our team of strategists and creatives are well-versed in this highly regulated landscape, acting as true partners.
Close communication is key to these projects and relationships. Our process involves multiple feedback rounds, ensuring that content aligns seamlessly with regulatory standards. We leverage our expertise to offer quick turnaround times and present aggregated, organized approval documents, streamlining the process for our clients.
Backing by a trusted Hearst publication lends an additional layer of credibility, a factor not to be overlooked when seeking to engage readers regionally or nationally within the health sector. With StoryStudio’s premium native placements and white-glove service, your pharmaceutical content marketing journey becomes not just compliant but a strategic, impactful narrative tailored to your audience.
FAST-ACTING & RELIABLE
AT A GLANCE
The US pharmaceutical industry spends nearly $30 billion on marketing each year.
$30B
In 2023, we delivered over 29,111,469 impressions to pharma campaigns.
200
Patients today are more empowered than ever over their wellbeing, thanks to the virtually endless resources and information available on the internet. This era of self-informed healthcare presents a unique opportunity for pharmaceutical brands to leverage content marketing as a powerful tool. Within our case study on the pharmaceutical industry, we explore how brands can address specific pain points to reach, engage with and build trust with potential consumers and physicians.
/ 04
01
Facebook • Linkedin • Twitter
scroll down
pharma • CASE STUDY
Rollover background to move
CASE STUDY:
SCROLL TO EXPERIENCE
Content Type: High-Impact Layout
Promotion Details: Multi-market
Flight: Six Weeks
Amgen, in conjunction with SFGATE and StoryStudio, worked together to create a story showcasing both visually and emotionally a testimonial of a renowned Hollywood makeup artist who struggles with plaque psoriasis. The idea behind the campaign is to encourage those with similar skin conditions to feel comfortable in their own skin. We helped tell this story with visuals like animated quotes, graphic imagery, as well as a full bleed experience to really envelop readers with the story.
Here is a snapshot of how this campaign performed.
16,626
engagements
4,853,630 impressions
Placements Featured on:
Over 16,600 individual viewers engaged with the story, staying on the page for longer than 30 seconds.
Over the course of the promotion, over 4.8 million impressions were realized from native ad units driving viewers to the story page.
04 RVL Pharmaceuticals
Content Type: High-Impact Layout
Promotion Details: National Audience
Flight: One Month
Horizon Therapeutics worked in conjunction with The Hearst StoryStudio and SFGate to create a high-impact campaign introducing TEPEZZA as a treatment for thyroid eye disease. The campaign included video footage of one woman’s treatment journey and helpful information about TED. It was targeted to a nationwide audience of individuals 35 years and above with interests such as Autoimmune Association, Graves’ Disease Association, and American Thyroid Association.
Here's a snapshot of the campaign performance.
1,958,316
impressions
7,734 engagements
2:24 minutes
During its promotion, the StoryStudio served over 1.9M impressions to the target audience.
More than 7,700 people spent 30 or more seconds reading the story.
On average, readers spent more than 2 minutes perusing this customized content.
Content Type Branded Layout
Promotion details National Audience
Flight Three Months
RVL Pharmaceuticals worked with the StoryStudio and SFGate to create a Branded Experience to discuss acquired ptosis, or low-lying eyelids. Though considered a reality of aging, acquired ptosis can affect adults at any age, though it is true that people over 45 are the most affected age group. This experience was fully interactive, with before-and-after sliders, testimonials, and info pop-up cards.
Here’s a look at how the campaign performed.
10,396,424
impressions
66,970
engagements
4:49 minutes
Over the course of the promotion, over 10 million impressions were realized from native ad units driving viewers to the story page.
Over 66,000 individual viewers engaged with the story, staying on the page for longer than 30 seconds.
Viewers spent an average of over 4 minutes on the story page.
We partnered with StoryStudio to ‘create’ news about a product in lieu of hard news milestones. The team is super buttoned up, responsive, and knowledgeable. The best part about StoryStudio is that the stories are completely customizable to fit the needs of our clients and end products.”
-Julia Drabick, Senior Account Supervisor,
NY Health, Edelman
cONNECT WITH US
2:15 minutes
Viewers spent an average of 2 minutes on the story page interacting with it.
02 AMGEN
29M
In the history of StoryStudio, we’ve produced over 200
pharma campaigns.
01 Janssen Oncology
Content Type: High-Impact Layout
Promotion Details: Multi-market
Flight: One Month
Janssen Oncology, in conjunction with Hearst StoryStudio, worked together to create a tear-jerking story about the loss of a brother to multiple myeloma — a blood cancer disproportionately affecting the Black community. The story was to educate and alert the Black community in DC about multiple myeloma. The story ran on The Washington Post and WBAL-TV.
Here’s a snapshot of the campaign performance.
2,308,296
impressions
5,694
engagements
3:55
minutes
Over the course of the promotion, over 2 million impressions were realized from native ad units driving viewers to the story pages.
Over 5,600 individuals engaged with the stories, staying on the pages for longer than 30 seconds.
Viewers spent over three minutes on average on the story interacting with the page.
02 AMGEN
case study:
native advertising & pharmaceuticals
TESTIMONIAL
$633.5
billion
37
37
$6.58
billion
$6.58
billion
Americans spent $633.5 billion on medicine in 2022.
41%
41%
Only 41 percent of Americans say they have a fair amount or a great deal of trust in pharma companies. Branded content is a powerful opportunity to share your messaging, in your words.
In 2022, the FDA approved 37 new drugs never before approved or marketed in the US, known as “novel” drugs.
In 2020, the US pharmaceutical industry spent an estimated $6.58 billion on direct-to-consumer advertising.
Pharma by the Numbers
WORKING WITH US
$633.5
billion
05 Pfizer
05 pfizer
Content Type Traditional Layout
Promotion details National Audience
Flight Six Weeks
Pfizer worked in conjunction with the StoryStudio to create and promote a story on Men’s Health. The story was launched as we headed in into winter, when the potential of a Covid-19 surge may be greater. Pfizer’s Know Plan Go campaign can help readers identify if you or a loved one is at high risk for severe illness from the virus, and, most importantly, encourages you to make a plan and act quickly if you experience symptoms or test positive. The story incorporated quotes and images of Olympic champion Michael Phelps and his messaging around Covid-19 safety.
Here’s a look at how the campaign performed.
2,851,333
impressions
41,921
engagements
4:39 minutes
Over the course of the promotion, over 2 million impressions were realized from native ad units driving viewers to the story page.
Over 41,000 individual viewers engaged with the story, staying on the page for longer than 30 seconds.
Viewers spent an average of over 4 minutes on the story page.
HEALTHCARE • CASE STUDY
scroll down
Prioritizing
Health
AT A GLANCE
1,836
537M
2.2M
INTRO
StoryStudio has produced over 1,800 healthcare campaigns and counting.
In 2023, we have delivered over 537,031,375 impressions to healthcare campaigns.
We’ve captured more than 2,218,795 engagements on healthcare content in 2023.
Prescribing Success
Healthcare is experiencing unprecedented challenges and incredible advancements, virtually at the same time. Navigating this web of trends and innovations, StoryStudio shapes narratives that resonate with diverse audiences and contributes to the evolving discourse surrounding health and wellbeing.
Against this backdrop, our partnerships with healthcare brands have covered the rise of telemedicine, a shift to personalized healthcare experiences and even healthcare recruitment.
In this case study, we invite you to explore how StoryStudio has helped healthcare brands navigate today’s landscape while achieving their marketing and business goals.
We believe in the “no surprises” approach to measuring content effectiveness. Our real-time analytics and reporting tools gauge success to give a narrative to your narrative. We track and optimize your campaign in and give you full visibility throughout the program.
EXECUTION
After discussing and brainstorming with a client or team, the next best discussion is development. How can we take what we've learned and marry those ideas with creative to tell a unique story? A compelling story with engaging visuals and the right targeting is a prescription for success for healthcare content.
DEVELOPMENT
We don't claim to be experts on everything, but we research and prepare for every meeting like we are. Research is important with native as the healthcare industry is ever-changing. We're prepared to speak on shifts and changes in health and recommend how to best message toward them.
RESEARCH
WORKING WITH US
WHAT'S NEXT?
Content Type: Branded Hub
Promotion Details: Individuals interested telehealth in Connecticut
Flight: One Month
Harvard Pilgrim worked in conjunction with The Hearst StoryStudio and New Haven Register to create a Branded Hub hub promoting the variety of care the health system offers. Within this hub, we incorporated modules introducing telehealth care, virtual fitness classes, and high interest well-being topics.
Here’s a snapshot of the campaign performance.
2,440,589
impressions
8,375
engagements
2:34
minutes
Over the course of the promotion, over 2.4 million impressions were realized from native ad units driving viewers to the hub page.
Over 8,300 individuals engaged with Harvard Pilgrim's hub, staying on the page for longer than 30 seconds.
Viewers spent over two minutes on average on the hub interacting with it.
We have the cure for bland healthcare content. Ready to get started?
GET STARTED
cONNECT WITH US
Case Study
Harvard Pilgrim
INSIGHTS
View Harvard Pilgrim's
Branded Hub
View this link on desktop to see more individual case studies.
The quality and value of the StoryStudio product and team definitely stood out to us. The end result was a visually appealing and engaging product. The support team was a true partner along the way, guiding us each step — always offering innovative solutions and ideas.”
-Deanna Collins, Marketing Strategy Manager,
Harvard Pilgrim Healthcare
TESTIMONIAL