Not only do they provide top-notch technology and high-quality, compassionate health care, but they also advocate for vulnerable populations and needed reforms. Health is a human right and Providence St. Joseph Health is passionate about ensuring all are heard and cared for.
Well Being Trust was founded by Providence St. Joseph Health in 2016 with a lofty mission: to transform the health of the nation and improve well-being for everyone. As an independent public charity, Well Being Trust works to advance clinical, community, and cultural change to help everyone across the United States be well both, mentally, socially, and spiritually.
In 2016, Providence Health & Services and St. Joseph Health came together as Providence St. Joseph Health. Together, their 119,000-plus caregivers and employees serve in 51 hospitals, more than 800 clinics and a comprehensive range of health and social services across Alaska, Montana, Oregon, Washington, Texas, California, and New Mexico.
INTRODUCTION
The Providence St. Joseph Health family includes Providence Health & Services across seven western states.
St. Joseph Health
California and Texas
Covenant Health
West Texas
Facey Medical Foundation
Los Angeles, CA
Hoag Memorial Presbyterian
Orange County, CA
Pacific Medical Centers
Seattle, WA
Swedish Health Services
Seattle, WA
Providence St. Joseph Health not only set out to raise awareness surrounding their brand, but to provide valuable and even life-changing information to their communities.
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Passionate about serving others, Providence St. Joseph Health wanted to use the campaign to share stories about how they are working to help communities through Well Being Trust.
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Providence St. Joseph Health plans to continue to utilize the library of evergreen content we've created as both a resource for patients and for future digital campaigns.
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The people at Providence St. Joseph Health and Well Being Trust have incredible stories to tell, and we wanted to make sure their unique voices were heard.
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GOALS
Environmental Health
Environmental
Health
The
Homelessness
Crisis
The
Homelessness
Crisis
Diversity & Gender Equality
Diversity & Gender
Equality
Immigration
Immigration
Community
Health
Community
Health
Workplace
Health
Workplace
Health
Mental Health Awareness
Mental Health
Awareness
Topics
covered
include
Our Creative Strategy team worked with Providence St. Joseph Health to craft a series of stories focusing on a variety of topics, all under the umbrella of overall health. According to the philosophy of overall health, all aspects of our well being are affected by each other and health is a seen as a holistic combination of mental, physical, emotional, and environmental wellness.
OUR APPROACH
Providence St. Joseph Health is proud to take a stand for issues they believe in and their strong values are something we wanted to make sure were emphasized.
We focused on promoting the campaign to audiences in Providence St. Joseph Health's primary markets: the San Francisco Bay Area and the Seattle Metro area, with secondary audiences located in key cities throughout the United States. We are continuing to expand targeting to new regional markets as Providence St. Joseph Health’s organization grows. Each story in the campaign had a custom distribution strategy using a combination of tactics, including geographic, contextual, and demographic targeting.
Creating valuable, educational content that matters has truly resonated with Providence St. Joseph Health's audience.
RESULTS
“StoryStudio has truly been a great partner, and I know that I will continue my relationship as this group always goes above and beyond to help our team to exceed our goals.” – Mary Renouf-Hanson
Storytelling is both an art and a science.
Learn how we can help craft a winning content marketing strategy for your brand.
Impressions served
60,000,000+
Brand engagements
Overdelivered contracted
engagements by more than
258,000+
The average time spent on story pages was
3:38 minutes
215%
Stories were read by over
125,000 people
For future campaigns, we are partnering with Providence St. Joseph Health to produce video content as well as editorial.
The StoryStudio team really digs in to understand the brand, the mission, and the overall needs of the campaign. It isn’t a cookie-cutter solution; it’s custom content that delivers on the objective of the current campaign.
Mary Renouf-Hanson
Associate Vice President of Social and Influencer Strategy for Providence St. Joseph Health
AVP of Integrated Communications for Well Being Trust
Our campaigns differ vastly by brand, geographic location, and target audience. In the same month, we could be talking about maternal birth campaigns, cancer research, telehealth, and a new pediatric hospice center. Each story has a different audience or a different goal, and yet, the StoryStudio team always reaches the right target audience and over-delivers on campaign results.
Mary Renouf-Hanson
Associate Vice President of Social and Influencer Strategy for Providence St. Joseph Health
AVP of Integrated Communications for Well Being Trust
We explored relevant topics such as stress management, preventative medicine, and aging throughout the campaign and connected with audiences by sharing relatable stories, personal anecdotes, and expert perspectives. Our goal was to connect the dots for readers to not only educate readers about overall health but to inspire them to take action.
Case Study
OVERVIEW
16 stories
125,000+
60 million+
We partnered with Providence St. Joseph Health to produce 16 custom stories so far, with more in progress.
Over 125,000 individuals in Providence St. Joseph Health's target audience read and engaged with their stories.
We've delivered over 60,000,000 impressions to Providence St. Joseph Health's audience via native and social ad placements.
REQUEST DEMO
Social
Determinants of Health
Social
Determinants of
Health
Clinical
Research
Clinical
Research
With over 60 million impressions delivered via native ads in the Hearst network and social promotion to date, Providence St. Joseph Health’s StoryStudio campaign has helped them reach the audiences that are important to them. Over 125,000 people in their target audience read and interacted with their stories, learning about the incredible advances in medicine they are making and about their social impact through community initatives, spending an average of 3:38 minutes with the content.
