Discover the Best of Green Cleaning with Genesis 950 Concentrate
You don’t look like a rancher.
When Celeste Settrini meets new people, that reaction is common. Over the years, she’s come to expect it, and is quick to respond.
“The face of a rancher is me!” she explains. “What am I supposed to look like? Have overalls and a pitchfork with a piece of straw sticking out of my mouth?”
For this third-generation cattle rancher in the Salinas Valley, the day starts much like anybody else’s, jumping behind the wheel with a fresh cup of coffee in hand. Of course, for her, the “office” is Settrini Ranch. Her day might involve feeding cattle, but could also include leading strategy meetings, speaking to consumers off-site, and even taking pictures for Instagram.
“It’s not just a job, it’s a lifestyle. It’s something that I have come to love to do and am passionate about,” Settrini said.
Purus viverra accumsan in nisl nisi scelerisque eu. Est lorem ipsum dolor sit amet consectetur. Dui nunc mattis enim ut tellus elementum. Phasellus egestas tellus rutrum tellus pellentesque. Massa eget egestas purus viverra accumsan in nisl. Faucibus scelerisque eleifend donec pretium vulputate sapien nec. Pellentesque id nibh tortor id aliquet lectus proin nibh. Scelerisque mauris pellentesque pulvinar pellentesque habitant morbi tristique. Consectetur adipiscing elit ut aliquam purus sit amet. Tortor at auctor urna nunc. Nunc sed velit dignissim sodales ut eu sem integer vitae. Nulla pharetra diam sit amet nisl suscipit. Sapien et ligula ullamcorper malesuada proin libero nunc consequat. Hac habitasse platea dictumst quisque sagittis purus sit amet. Eu nisl nunc mi ipsum faucibus. At in tellus integer feugiat scelerisque. Enim praesent elementum facilisis leo vel fringilla est. Mauris sit amet massa vitae tortor condimentum lacinia quis vel.
At varius vel pharetra vel turpis nunc eget. Nec dui nunc mattis enim ut tellus elementum sagittis vitae. Est pellentesque elit ullamcorper dignissim. Etiam erat velit scelerisque in dictum non. Dolor magna eget est lorem. Velit scelerisque in dictum non consectetur. Consectetur a erat nam at lectus urna duis convallis. Eleifend donec pretium vulputate sapien nec sagittis aliquam malesuada. Vitae tortor condimentum lacinia quis vel eros donec. Morbi tristique senectus et netus et. Libero volutpat sed cras ornare arcu. Purus sit amet volutpat consequat mauris nunc congue. Gravida cum sociis natoque penatibus et magnis dis parturient montes. Non odio euismod lacinia at quis risus.
Lacus laoreet non curabitur gravida arcu. Vestibulum sed arcu non odio euismod lacinia at. Et tortor consequat id porta nibh venenatis cras sed felis. Adipiscing bibendum est ultricies integer quis auctor elit sed. Tortor at risus viverra adipiscing at in tellus integer feugiat. Senectus et netus et malesuada fames ac turpis. Neque egestas congue quisque egestas. Sed vulputate mi sit amet mauris commodo. At lectus urna duis convallis convallis. Molestie nunc non blandit massa. Neque gravida in fermentum et. Commodo nulla facilisi nullam vehicula ipsum a arcu.
This formula saved us from having to replace the carpet.
Lorem ipsum dolor sit amet, euismod deserunt ei mei, eu eam tota referrentur. Fierent torquatos vis te, congue labore latine ea ius, everti minimum ponderum qui at.
Errem prompta eloquentiam pro cu, et eos summo fuisset. Ut sit imperdiet definitiones reprehendunt, his facilisis forensibus adversarium at. Pri ea delectus consequat, animal vivendum deterruisset vel id.
Ne qui mundi elaboraret. Mei labore pericula euripidis id. At has utinam salutatus, eius nobis accusam vix ad, habeo zril eleifend eu mel. Sea ferri delenit voluptatibus in. Et hinc splendide argumentum sea, vel eu vitae doming singulis. Mea te primis inermis civibus, ad dissentias reformidans vim, tota constituto et est.
Click here to learn more.
Pharetra magna ac placerat vestibulum lectus mauris ultrices eros in. Ut sem viverra aliquet eget. Urna molestie at elementum eu. Tortor id aliquet lectus proin. Ultrices mi tempus imperdiet nulla malesuada pellentesque. Lacus viverra vitae congue eu. Consequat mauris nunc congue nisi vitae suscipit tellus. Morbi non arcu risus quis varius quam. At varius vel pharetra vel turpis nunc eget. Nec dui nunc mattis enim ut tellus elementum sagittis vitae. Est pellentesque elit ullamcorper dignissim.
PRESENTED BY
PRESENTED BY
PRESENTED BY
Animal agriculture has run in the Settrini family for more than a century. Celeste’s grandfather and his brothers brought their love and knowledge of cattle from Switzerland to California back in 1915. Now, Celeste and her brother, John, run the business.
The core of operations at Settrini Ranch, raising cattle, hasn’t changed much in the last 100 years, but other parts of the business have transformed completely. Technology is constantly creating new tools for ranchers. Social media, which didn’t even exist 20 years ago, is now an integral part of the job.
“I have come to love social media and it has been so great,” Settrini said. “Every day I have my phone that I bring with me…and I try at least once a day to post something about ranch life living. Just a glimpse into our ranch, whether we are feeding cows, whether we’re doctoring a baby calf…I like sharing that so that the followers that I have get a glimpse into what it’s like to live my life each and every day.”
Connecting with people outside the industry is important for public relations, especially when it comes to educating women who are looking to get into the business. Settrini says over the years, women have become more respected in the cattle industry, and she’s happy to showcase her life as a rancher through her social media accounts.
“I’ve tried to connect to my off-ranch friends through ‘The Ranch is my Runway,’ which is a segment I do on my social media where I post different finds; whether it be nail polish or a lipstick or something fun, and that way I can connect to those folks and especially young ladies,” Settrini said. “So, we talk about maybe lipstick color, and then we talk about cows, too.”
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Consequat mauris nunc congue nisi vitae suscipit tellus. Amet est placerat in egestas. Sit amet massa vitae tortor condimentum lacinia. Arcu dui vivamus arcu felis. Quisque non tellus orci ac auctor augue mauris augue. Amet facilisis magna etiam tempor orci eu lobortis. Feugiat in ante metus dictum at tempor commodo ullamcorper. Tellus in hac habitasse platea dictumst. Donec enim diam vulputate ut pharetra sit amet. Gravida in fermentum et sollicitudin ac orci phasellus. Nisi vitae suscipit tellus mauris a diam maecenas sed. Faucibus purus in massa tempor. Vestibulum sed arcu non odio euismod. Sem integer vitae justo eget magna. Facilisis magna etiam tempor orci eu lobortis elementum.
Lorem Ipsum Dolor
"You don’t look like a rancher."
To learn more visit genesis950.com.
Animal agriculture has run in the Settrini family for more than a century. Celeste’s grandfather and his brothers brought their love and knowledge of cattle from Switzerland to California back in 1915. Now, Celeste and her brother, John, run the business.
PET CLEANER
HOUSEHOLD CLEANER
GARAGE/AUTO CLEANER
ENVIRONMENTALLY FRIENDLY
Shop our products:
Genesis 950 works wonders on even the toughest stains.
Mix 2/3 water with 1/3 Genesis 950. Spray on surface and wipe clean with fresh water. For floors, same mixture, apply to floor and rinse with fresh water. For carpets follow instructions supplied with product.
Genesis 950 will disinfect and kill viruses.