The Hearst StoryStudio is a full-service content marketing agency, providing digital-first solutions for brands big and small.
Storytelling is the foundation of a successful marketing plan.
Content is the new creative. Content is rapidly becoming the premiere marketing tool for businesses. Thoughtful and strategically developed content creates a clear and meaningful human connection. Through storytelling, you can appeal to a customer’s personal narrative and compel them to be a part of your story.
MISSION
Provide a simplified, comprehensive content marketing solution that serves our partner’s needs.
Be better. The content marketing space is getting more crowded which makes differentiation critical. The Hearst StoryStudio offers a comprehensive content marketing solution based in art, supported by science.
MEET THE STORYSTUDIO
Brand stories created in the same look, feel, and tone as our article content.
We use both sides of the brain. Storytelling is an art and a science, and our creative strategy team knows how to craft immersive brand stories that will engage your audience.
We are data geeks. We use strategic insights to find the right audience and intelligently deliver the content they care about. All content campaigns include a promotional package that guarantees impressions and page views, ensuring your content will connect with your consumers.
Everything we do is turn-key, for you. All our content marketing are managed end-to-end, by us. We not only create your content, but distribute and promote it, optimize as needed, and provide in-depth analytics.
Proven Results
Bespoke Approach
A Cohesive Solution
A new kind of content marketing strategy.
At the StoryStudio, our end-to-end content marketing campaigns allow us to not only create content, but to deliver it directly to your audience while providing you real time reporting data. We believe in bringing transparency to content marketing. With the backing of Hearst, we have access to the 8th largest audience on the internet, with 155 million unique viewers.*
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Determine the Goal Content marketing success can take many forms. Identify the problem that needs to be solved and the goals your organization wants to achieve.
Define an Audience Content powers the consumer journey. Identifying a target audience allows you to create stories that resonate, generating not only brand loyalty from current customers, but sales from new ones.
Design the Content Content builds brand awareness, loyalty and ultimately determines how people feel about your brand. A clearly designed approach is key to making an authentic connection.
Deliver the Message Deliver your content to your target through strategic native placements on Hearst sites and beyond. Our scalable content amplification strategies are customized for every client.
*Source: comScore Media Trend January 2019. (Top 10: Google, Facebook, Verizon Media, Microsoft, Amazon, Comcast NBCUniversal, CBS Interactive, Hearst, The Walt Disney Company, Apple)
A full-service content marketing agency serving both local and national brands.
Content is all the rage (insert more buzzwords here). We offer cost-effective, leading creative solutions and tools with scalable, guaranteed readership to our partners, both big and small.
Editorial
Visual
Interactive Experiences
Podcasts
Anatomy of the Story.
We will work with your brand to create impactful content that matters. All content is housed in one environment, creating an immersive brand experience and telling a story that will resonate with your target audience.
Social Sharing
Slideshows
Video
Real-Time Polls
Social Feeds
Related Content
All stories are stylized in the look and feel of the editorial platform they live on. Visual story telling elements are included throughout the story page. These can include slideshows, pictures, videos, and infographics. Related content links and social media account previews encourage readers to continue engaging with the brand. Interactive elements to engage reader can be embedded throughout the page. These can include smart galleries, live polls, quizes, restaurant reservation and event ticketing modules, and more.
StoryStudio | Interactive
Interactive content encourages your viewers' active engagement— more than simply reading or watching.
A better way to educate, entertain, and engage your audience.
Interactive content
Static, Written Content
Interactive Content
Entertaining, Interactive, Visual
Articles, blog posts, pictures, infographics, white papers.
Slideshows, lookbooks, video, quizzes, polls.
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Opens up a two-way conversation with your audience.
Differentiates your brand and cuts through the noise.
Increases engagement, conversions & quality leads.
Provides a valuable way to repurpose passive content.
Captures reader attention and generates a personal outcome.
Educates readers more effectively.
Reusable value, resulting in repeat visitors and exposure.
Preferred content marketing format by B2B decision-makers.
8 Reasons to include interactive content in your digital strategy
With interactive content powered by StoryStudio, brands can engage with their target audience like never before. Whether you want to incorporate interactive elements in an editorial or to create a custom, fully-immersive brand experience, we can help.
StoryStudio | Interactive Experiences.
With interactive elements and experiences, brands can use content to engage with viewers in real-time. Interactive content drives stronger brand connections and helps brands grow relationships with customers.
Information Gathering & Lead Gen
Educational Micro-Experiences
Engaging Video & Images
Data Visualization
Gain insights on your audience and gather contact information with quizes, polls, surveys, and form-fills.
Interactive maps, timelines, and infographics will capture your viewers attention while serving a purpose.
Share white papers, study results, and statistics in a whole new way. Data was never so exciting.
Use interactive slideshows, lookbooks, and videos to make visuals pop.
Custom & Fully Branded Experiences
Immersive high impact layouts and content hubs can house countless pictures, videos, interactive micro-experiences, and more based on the campaign goals and vision.
Development & Production
The StoryStudio offers a turn-key solution for brands to take their content marketing experiences to the next level. It's your story, share it. All the content and assets created for your campaign belong to you.
CUSTOM EXPERIENCES
StoryStudio | Reach
Through a sophisticated distribution strategy and network powered by Hearst, StoryStudio drives readership and engagement for every piece of content we create.
CONTENT AMPLIFICATION
Connecting throughout the customer journey.
While creating great content is key, delivering that content to its target audience is a central part of an effective content marketing program. All content created by the StoryStudio includes a promotional plan, which allows our partners to reach their desired audience in contextually relevant environments. We leverage premium inventory, social, proprietary data, and optimization technology across all platforms to maximize engagement. A combination of targeting tactics is customized to each program to ensure engagement with the desired reader.
We are where your audience is (and they already know us)
Alabama
SFGATE San Francisco, CA SF Chronicle San Francisco, CA KCRA-TV Sacramento/Stockton/ Modesto, CA KQCA-TV Sacramento/Stockton/ Modesto, CA KSBW-TV Monterey-Salinas, CA
California
WVTM-TV Birmingham, AL
Arkansas
KHBS-TV/KHOG-TV Fort Smith/ Fayetteville, AR
Connecticut
Connecticut Post Fairfield, CT Stamford Advocate Stamford, CT Greenwich Times Greenwich, CT CT News Times Fairfield, CT The Hour Norwalk CT The Middletown Press Middletown, CT New Haven Register New Haven, CT The News-Times Danbury, CT The Register Citizen Torrington, CT
Florida
WMOR-TV Tampa-St. Petersburg, FL WPBF-TV West Palm Beach, FL WESH-TV Orlando, FL WKCF-TV Orlando, FL
Georgia
WJCL-TV Savannah, GA
Illinois
Edwardsville Intelligencer Edwardsville, IL
Iowa
KCCI-TV Des Moines, Iowa
Kentucky
WLKY-TV Louisville, KY
Louisiana
WDSU-TV New Orleans, LA
Maine
WMTW-TV Portland-Auburn, ME
Maryland
WBAL-TV Baltimore, MD
Massachusetts
WCVB-TV Boston, MA
Michigan
Huron Daily Tribune Bad Axe, MI Manistee News Advocate Manistee, MI Midland Daily News Midland, MI The Pioneer Big Rapids, MI
Mississippi
WAPT-TV Jackson, MS
Missouri
KCWE-TV Kansas City, MO KMBC-TV Kansas City, MO
Nebraska
KETV Omaha, NE
New Hampshire
WMUR-TV Manchester, NH
New Mexico
KOAT-TV Albuquerque, NM
New York
Times Union Albany, NY
North Carolina
WXII-TV Greensboro/Winston-Salem, NC
Oklahoma
KOCO-TV Oklahoma City, OK
Pennsylvania
WGAL-TV Lancaster, PA WTAE-TV Pittsburgh, PA
South Carolina
WYFF-TV Greenville-Spartanburg, SC
Texas
Houston Chronicle Houston, TX San Antonio Express San Antonio, TX Beaumont Enterprises Beaumont, TX Laredo Morning Times Laredo, TX Midland Reporter-Telegram Midland, TX Plainview Daily Herald Plainview, TX
Ohio
WLWT-TV Cincinnati, OH
Vermont
WPTZ-TV Burlington, VT
Washington
Seattle PI Seattle, WA
StoryStudio|Marketplace
Through StoryStudio | Marketplace partners have the opportunity to run their content across thousands of publishers our side of Hearst. Through the StoryStudio Marketplace our partners can run across thousands of 3rd party websites both regional and national. This opens up opportunity for a “national” conversation.
1,000+ national sites
750+ regional sites
25 categories
Make your content work for you.
All of the content created by the StoryStudio is created for you, by us. We give you each piece of content developed as well as all of the creative assets to run across other outlets in your marketing mix. The most successful content campaigns are integrated across all marketing, advertising and sales initiatives. Marketers shouldn’t think of content as a separate entity to bring an audience to. Rather, it should be woven through all channels and used by all customer-facing teams. Almost 60% of marketers reuse content two to five times. They generate “snackable” content based on assets.
Dedicated Email
Newsletters
Newsletter readers spend 80% more time on the site.
On-Air
Baby Boomers make up 50% (76mm) of the US pop. and control 70% of all disposable income.
Direct Mail
Direct mail marketing garners a 37% higher response rate than email.
PRINT PLACEMENTS
Omnichannel strategies drive an 80% higher rate of store visits.
Video Platforms
Distribution and syndication to desired audiences with guaranteed viewership.
Company Website
Having a video on your landing page pays off. In one study, it boosted conversion rates by 86%.
Social Platforms
Armed with visual content, studies show that you can grow your social media following and subscribers by 37%.
Distribution Outlets
CONTENT ownership + extention
StoryStudio | Insights
Element–level targeting and a robust data and analytics platform helps brands garner insights for current and future marketing initiatives.
Data & Analytics
Measurement and attribution are key understanding if your content programs were successful. Engagements track how your target audience responds to your content, providing valuable insights on both message and creative. Defining the goals and the target audience should start with the content and end with results. Don’t worry, we have you covered with a real-time analytics platform that captures every action and metric on the content as well as the promotion that got the reader to the content.
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91%
89% of marketers ranked improving the ability to measure and analyze marketing impact as a top priority when thinking about content initiatives.
91% of marketers felt they didn’t have the insights needed to make future content decisions or to determine if a content campaign was a success.
StoryStudio | Project
The StoryStudio provides a true end to end content solution for our brand partners. Here is an overview of how we do it.
Project management
Creating quality content is a lot of work. Trust us, we know. And we heard you. We’ve built a true end-to-end content marketing solution by listening to our clients and evolving our solution to something that fits there every need. Our partners have full visibility into their projects from when we start creating the content until the conclusion of the campaign all in one location. StoryStudio Project alerts clients when there is an advancement to their project and once it goes live it houses all the data all in one location.
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86% of highly effective organizations have someone in charge of content strategy.
66% of marketers say being able to produce engaging, well-designed visual content consistently is their biggest struggle.
Storytelling is both an art and a science. Learn how we can help craft a winning content marketing strategy for your brand.
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