Texas Crafted - 13 Iconic Products

By Jenna Faller on May 20, 2025

This just in: Texans love Texas-made things. Just kidding. Texans have always shopped locally, long before Chip and Joanna started popping up in Target stores nationwide. Why? Because we know that things made in Texas are, well, better. From kitchen essentials to outdoor gear, here's our roundup of quintessential Texas-made products that you bet you’ll find in most Texas homes. Made with that signature Lone Star State craftsmanship – whether you hang it, eat it, wear it, or drink it.

13 Iconic Texas-Crafted Products Every True Texan Has at Home

Crafted in: Brenham, TX Why It's Special: Ask any Texan worth their salt about Blue Bell, and you'll quickly learn that it’s a non-negotiable in Texas freezers. The Homemade Vanilla flavor is particularly revered—simple, perfect, and the standard by which many Texans judge all other ice creams.

Blue Bell Ice Cream

LEARN MORE

Crafted in: Waco, TX Why It's Special: Can a state have an official soft drink? We don’t think so. But if Texas coult, it would be Dr Pepper, the oldest major soft drink in America (invented in 1885).

Dr Pepper

LEARN MORE

Crafted in: Austin, TX Why It's Special: Perfect for tailgating, fishing, camping, or simply surviving the Texas heat, YETI has revolutionized how we keep things cold around here (namely, Shiner Bock Beer, see below).

The OG YETI Tundra Coolers

LEARN MORE

Crafted in: Shiner, TX Why It's Special: Brewed in the tiny town of Shiner (population under 2,000), it's the unofficial beer of good ‘ol Texas hospitality—whether you’re watching the game or eating some backyard BBQ, there’s nothing finer than Shiner.

Shiner Bock Beer

LEARN MORE

Crafted in: Fort Worth, TX Why It's Special: Saddleback’s motto is: "They’ll fight over it when you’re dead.” Macabre? Yes. True? Also yes.

Saddleback Leather Goods

LEARN MORE

Crafted in: Austin, TX Why It's Special: Distilled in old-fashioned pot stills and made from corn, Tito's has gone from small-batch underdog to international sensation while keeping its Texas roots. You'd be hard-pressed to find a home in Texas without an open bottle behind the bar.

Tito's Handmade Vodka

LEARN MORE

Crafted in: Waco, TX Why It's Special: Is it a throw pillow? A coffee mug? A rustic sign? Heaven forbid, some shiplap?! There’s pretty much no house in Texas (let alone America) that has not been touched by Chip and Joanna Gaines’ flagship home goods brand.

*Something* from Magnolia

LEARN MORE

Crafted in: San Antonio, TX Why It's Special: Beyond their legendary burgers and oh-so-delicious ketchup, Whataburger super fans also have branded throw pillows, Christmas ornaments, or socks.

Whataburger Merch

LEARN MORE

Crafted in: El Paso, TX Why It's Special: These heirloom-quality leather goods are the epitome of "buy it once, buy it right." Having a pair of Lucchese boots in your closet is something real-deal cowboys and the rest of us can agree on.

Lucchese Bootmaker

LEARN MORE

Crafted in: Austin, TX Why It's Special: What do Taylor Swift, Mindy Kaling, and Gwyneth Paltrow have in common? They’ve all been spotted wearing Kendra Scott Jewelry. Not a bad club to be in!

Kendra Scott Jewelry

LEARN MORE

Crafted in: Dripping Springs, TX Why It's Special: While we’re known for turning out some of the best beef, beer, and boots, this award-winning olive oil company has been gracing tables and restaurants with their liquid gold since 2009.

Hill Country Olive Oil

LEARN MORE

Crafted in: Frankston, TX Why It's Special: Hailing from the small town in Frankston, Atwood hats are made by cowboys, for cowboys. We love their classic palm leaf hats.

Atwood Hat Company

LEARN MORE

Crafted in: Fredericksburg, TX Why It's Special: Whether you’re baking cornbread at home or making beans over an open fire at Garner State Park, Fredericksburg Cast Iron pans only get better with age—something that your grandma and these pans both have in common.

Fredericksburg Cast Iron Co.

LEARN MORE

*Something* from Magnolia

LEARN MORE