250 years ago, the Heart of Massachusetts played a pivotal role in the birth of American Independence. Today, the spirit of celebration lives on. From exceptional dining and unique shopping to thrilling adventures and festive experiences, the Heart of Massachusetts offers endless ways to make your winter unforgettable.
PLAN YOUR TRIP
Explore an interest
MetroWest Boston
Situated in Boston’s backyard, MetroWest wraps New England tradition in a seasonal blanket of snow while embracing modern winter activities. Crystal-frosted trail systems link historic town centers, while preserved colonial landmarks share space with contemporary arts centers, their historic hearths still warming today’s creative makers.
Adventure
CHOOSE YOUR
The Heart of Massachusetts offers endless winter experiences, from cultural indoor activities to snowy outdoor adventures, historical discoveries, and unique shopping. Each visit uncovers more of New England’s winter charm.
Dine
THE ULTIMATE DESSERT GUIDE
HOPS, GRAPES AND BARRELS
FARM EXPERIENCES & FARM-TO-TABLE DINING
Shop
Made in the Heart of MA
Minority- and Woman-Owned Retailers
QUEER-OWNED OF WORCESTER
Explore a Winter Wonderland in the Heart of MA
HOLIDAY WONDERS
INDOOR WINTER FAMILY FUN
OUTDOOR RECREATION
Play
AFTER DARK
THE LEGEND OF JOHNNY APPLESEED
WORCESTER REVOLUTIONARY WALKING TOUR
EXPLORE THE OLDEST INN IN AMERICA
History
Worcester, the second-largest city in New England, and its surrounding communities shine with vibrant seasonal energy. Historic performance venues glow with holiday entertainment while public art takes on magical winter dimensions. Cozy museums house revolutionary history and industrial heritage, while natural wonders and craft centers offer both outdoor adventure and warm refuge from winter winds.
Central MA
From the snowy summit of Wachusett Mountain to the frost-touched farmlands below, North Central MA pairs invigorating outdoor adventure with indoor cultural treasures. Here, modern music venues offer warm welcomes near historic small towns, while snow-lined walking trails connect heated art galleries and toasty artisan workshops.
North Central MA
Play
History
Shop
Dine
BACK TO TOP
Click on a to discover more
START HERE
PLAN YOUR TRIP
CHOOSE YOUR
BACK TO TOP
BACK TO TOP
BACK TO TOP
BACK TO TOP
The Heart of MA
Explore a blend of history, culture, outdoor adventures, and modern attractions across Central MA, North Central MA, and MetroWest. Whether you’re chasing snowy mountain trails, indulging in artisan dining, or soaking up a vibrant arts scene, each region offers something unique to make your winter unforgettable. Click on a region to discover more about its seasonal magic.
The Heart of MA
START HERE
ADVENTURES
Epic
Explore a Winter Wonderland in the Heart of MA
PLAN YOUR TRIP
YOUR GATEWAY
TO
Trail
Heart
EXPLORE THE
OF MA
BACK TO TOP
Adventure
