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01 HOUSTON LIVESTOCK SHOW & RODEO
WHAT'S NEXT?
RESEARCH
We don't claim to be experts on everything, but we research and prepare for every meeting like we are. Research is important with native as the A&E industry is ever-changing. We're prepared to speak on shifts and changes in arts and entertainment and recommend how to best message toward them.
DEVELOPMENT
After discussing and brainstorming with a client or team, the next best discussion is development. How can we take what we've learned and marry those ideas with creative to tell a unique story? A compelling story with engaging visuals and the right targeting is a ticket to success for A&E content.
EXECUTION
The fun doesn't stop once your story is published. We believe in the “no surprises” approach to measuring content effectiveness. Our real-time analytics and reporting tools gauge success to give a narrative to your narrative. We track and optimize your campaign in and give you full visibility throughout the program.
INTRO
Find out more
At StoryStudio, we know that standing out means going beyond traditional marketing approaches. Today’s audiences crave deeper connections, whether they’re attending a concert, discovering a museum exhibit, or streaming a play from home.
Trends show that interactive content, from behind-the-scenes glimpses to immersive video storytelling, is capturing hearts and attention like never before. Digital consumption is surging, with podcasts, social media, and short-form videos paving the way for richer, more engaging experiences.
Marketers in the A&E space are seizing these opportunities to create personalized, visually striking campaigns that resonate with modern audiences. We’re here to make those moments unforgettable. From strategic insights to bold content strategies, we help your brand not just take center stage, but leave the audience wanting an encore. Let’s craft experiences that shine.
LIGHTS, CAMERA, INTERACTION!
AT A GLANCE
We’ve captured 317,384 engagements for A&E content with Hearst audiences in 2024.
317K
In 2024, we delivered 79,642,800 impressions to A&E campaigns.
157
When we bring our clients into the spotlight, we guarantee a show-stopping experience. StoryStudio crafts strategies that do more than promote — they captivate, engage, and create lasting connections between audiences and the art and entertainment brands they love. Whether it’s promoting a story about a ballerina taking the stage, boosting excitement for the local NBA team, telling historic of the rodeo, or introducing the latest museum exhibit, we push creative boundaries to transform how audiences experience A&E. So, sit back, relax, and enjoy the show.
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ARTS & ENTERTAINMENT • CASE STUDY
CASE STUDY:
SCROLL TO EXPERIENCE
Content Type: Event Guide
Promotion Details: Boston, MA DMA
Flight: Three To Four Weeks Per Guide
Throughout summer and fall 2024, Wachusett Mountain partnered with StoryStudio and WCVB for the third year. In this case, the goal was visitation and ticket purchases for their seasonal festival series.
Enter: the StoryStudio Event Guide. We put together four Event Guides, one to promote each festival event. Each Guide ran for three to four weeks and included custom photos, a map, a social feed, and a live slideshow. Let’s see how this series performed!
22,229
engagements
2,426,766
impressions
PLACEMENTS FEATURED ON:
2,738 outbound link clicks
Over 22K individual viewers engaged with the Guides, staying on the pages for longer than 30 seconds.
Over the course of the promotion, over 2.4 million impressions were realized from native ad units driving viewers to the Guides.
Readers clicked on the outbound links 2,738 times – we'd call that a smashing success!
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05 SARATOGA PERFORMING ARTS CENTER
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Content Type: Podcast
Promotion Details: San Francisco, CA DMA
Flight: One Month
The Yerba Buena Center for the Arts worked with StoryStudio and the San Francisco Chronicle to produce and promote a podcast episode about the center’s upcoming exhibition, Art of Peace.
The exhibition showcased the power of art to inspire collective action and address societal challenges, and the resulting podcast episode was a powerful conversation with four individuals involved in its creation.
Here are results from this flight.
381,411
impressions
4,226
engagements
8:07 minutes
During its promotion, the StoryStudio served over 380K impressions to the target audience.
More than 4K people spent 30 or more seconds reading the landing page and listening to the podcast.
Readers spent an average session duration on the landing page of over 8 minutes. This time was spent reading the page and listening to the episode.
Content Type: High-Impact Layout
Promotion Details: Arts lovers in New Haven and Hartford, CT
Flight: Six Weeks
In collaboration with StoryStudio and Times Union, the Saratoga Performing Arts Center (SPAC) launched an engaging story to boost its visibility and attract visitors from the New Haven and Hartford, CT areas.
The piece showcased the richness of Saratoga's attractions, highlighting SPAC’s unique charm as one of the world's premier outdoor music venues. It featured insights from Elizabeth Sobol, President of SPAC, who shared the center's magic and the allure of the surrounding region. Readers were also treated to a preview of SPAC’s upcoming programming, with strategically placed call-to-action buttons to encourage ticket sales.
Let’s dive into the results!
2,102,216
impressions
10,395
engagements
Viewers spent an average session duration of over 2 minutes on the story.
Over 10K individual viewers engaged with the story, staying on the page for longer than 30 seconds.
Content Type: Traditional Layout
Promotion details: Families in the San Antonio, TX DMA
Flight: One Month
The Witte Museum collaborated with the StoryStudio and MYSA to promote its upcoming Surviving Space exhibit to San Antonio families. As part of this ongoing collaboration, StoryStudio sourced a local parent influencer to record her family’s day at the museum experience.
Within the story, we used the influencer’s images and experience of her kids exploring the family-friendly show. In addition to the Traditional Layout, promotion for this client included the influencer posting on social.*
Let’s see how we did!
*Influencer sourcing available for Hearst Newspapers only.
2,125,409
impressions
6,046
engagements
2:33 minutes
Over the course of the promotion, over 2.1M impressions were realized from native ad units driving viewers to the story page.
Over 6K individual viewers engaged with the story, staying on the page for longer than 30 seconds.
Viewers spent an average session duration of over 2 minutes on the story page.
StoryStudio was very hands-on from the beginning. They came with ideas on how to implement, but were also flexible. I'm always blown away at the work StoryStudio does, as it always exceeds my expectations. They make time for clients and are all amazing active listeners, which shows in the end product and the results."
-Jason Paredes, Director of New Business Development, MYSA
2:45 minutes
cONNECT WITH US
7:37 minutes
Viewers spent an average session duration of 7+ minutes on the Guides interacting with them.
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79.6M
In the history of StoryStudio, we’ve produced 157 A&E campaigns and counting.
01 HOUSTON LIVEstock show & rodeo
Content Type: Branded Hub
Promotion Details: Houston, San Antonio, Austin, and Dallas-Fort Worth Flight: One Month
Houston Livestock Show and Rodeo, in conjunction with Chron and StoryStudio, worked together to produce a hub for all things historic and fun in 2024. The annual show was entering its 94th year, so we wanted to create a Branded Hub celebrarting the show’s history that also acted as a resource for visitors to plan their weekend at the event.
We implemented interactive elements like a timeline, fun facts, FAQ guide, infographic, alongside multiple calls to action and copy. We also included two social posts with 100k impressions each.
Here's how we did!
2,239,177
impressions
7,888
engagements
4:11
minutes
Over the course of the promotion, over 2.2 million impressions were realized from native ad units driving viewers to the hub page.
Nearly 8K individuals engaged with the
hub, staying on the page for longer than
30 seconds.
Viewers spent over four minutes average session duration on the hub.
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Case Study: Native Advertising For
Arts & Entertainment
TESTIMONIAL
162M
162M
68 min
68 min
76%
76%
About 162 million Americans listen to podcast at least once per month. Podcasts can be an ideal medium to offer behind-the-scenes stories and artist interviews. (Statistica, 2023)
$379B
$379B
In 2022, the US arts, entertainment and recreation industry reached a valuation of about $379 billion, reflecting strong recovery and increased consumer interest in the sector following pandemic disruptions. (Statistica, 2023)
Time spent watching social video among US users is projected to reach 68 minutes by the end of 2027. The future is visual, and A&E brands are perfectly positioned to harness this trend with impactful, story-driven video. (Statisitca, 2023)
Seventy-six percent of all US leisure travelers participate in cultural or heritage activities such as visiting museums. These travelers spend 60 percent more money on average than other leisure travelers. (Mandala Research, 2013)
SETTING THE STAGE FOR A&E
WORKING WITH US
Please revisit on a desktop device!
This experience is not designed for your mobile screen.
668 interaction
clicks
Viewers clicked on interactive elements within the page over 660 times, with the timeline drawing the most attention.
Over the course of the promotion, over 2.1M impressions were realized from native ad units driving viewers to the story page.
