Travel Case Study

GET STARTED

Create content that transports your audience. Ready to get started?

03 qatar airways

04 Diamond Peak

03 Qatar Airways

01 ALASKA AIRLINES

WHAT'S NEXT?

RESEARCH

We don't claim to be experts on everything, but we research and prepare for every meeting like we are. Research is important with native as the travel industry is ever-changing. We're prepared to speak on shifts and changes in travel and recommend how to best message toward them.

DEVELOPMENT

After discussing and brainstorming with a client or team, the next best discussion is development. How can we take what we've learned and marry those ideas with creative to tell a unique story? A compelling story with engaging visuals and the right targeting is a ticket to success for travel content.

EXECUTION

The fun doesn't stop once your story is published. We believe in the “no surprises” approach to measuring content effectiveness. Our real-time analytics and reporting tools gauge success to give a narrative to your narrative. We track and optimize your campaign in and give you full visibility throughout the program.

INTRO

Find out more

Just like a frequent flyer on their latest adventure, the travel industry has been through a journey in recent years. The space is experiencing a big shift towards digitalization and innovation. Gone are the days when big travel conglomerates held all the tickets to success. Today, the travel landscape is a bustling marketplace where even the smallest brands can find their seat. In this case study, we take you through the world of content marketing solutions tailored specifically for travel brands. We'll show you how, like a well-packed suitcase, these strategies are designed to set you up for success, all while capturing the essence of each company’s unique offerings. With content, one thing is clear: personal connections with travelers are the key to unlocking increased purchase behavior. Just as every destination holds its own allure, each example in this study is a testament to our commitment to creating unforgettable content marketing experiences for our travel industry partners.

PACK YOUR BAGS

AT A GLANCE

We’ve captured more than 1.15 million engagements for travel content with Hearst audiences in 2022.

1.15M

In 2022, we delivered over 635 million impressions to travel campaigns.

831

Travel businesses are investing more than ever in digital advertising to expand their reach and establish a connection with consumers. At StoryStudio, we understand that the travel industry is constantly on the move, and our mission is to help our clients stay ahead in this dynamic landscape. In this case study, we embark on a journey through marketing trends, dive into our own performance metrics, and uncover the ever-evolving state of the travel industry.

A case study on content marketing and the travel industry.

/ 04

Facebook • Linkedin • Twitter

scroll down

TRAVEL • CASE STUDY

Rollover background to move

CASE STUDY:

SCROLL TO EXPERIENCE

Content Type: Branded Layout Promotion Details: SF DMA Flight: One month Destination British Columbia worked in conjunction with the Hearst StoryStudio and SFGATE to create a Branded Experience introducing the "British Columbia Effect" to readers and offering travel suggestions on how to spend a meaningful trip to BC this summer. Within this campaign, we introduced the PaRx program, which recommends time in nature as part of a healthy lifestyle, incorporated an interactive map of British Columbia, and linked to Destination BC blog and video content. Here is a snapshot of how this campaign performed.

27,454 engagements

8,313,708 impressions

PLACEMENTS FEATURED ON:

574 interaction clicks

Over 27,000 individual viewers engaged with the Destination British Columbia experience, staying on the page for longer than 30 seconds.

Over the course of the promotion, over 8.3 million impressions were realized from native ad units driving viewers to the story page.

Readers clicked on the interactive elements and outbound links 574 times.

04 DIAMOND PEAK

05 VISIT FORT MYERS

05 VISIT Fort Myers

Content Type: Branded Hub Promotion Details: SF DMA Flight: Six Weeks Qatar Airways worked with the StoryStudio and SFGATE to create a Branded Hub letting travelers know flights were newly available leaving from the San Francisco Airport to destinations like the Maldives, Cape Town, Nairobi, Zanzibar, and Kilimanjaro. Within the page, StoryStudio created interactive destination cards and a map element, along with image galleries highlighting the airline’s luxurious seats. Here's a snapshot of the campaign performance.

5,131,700 impressions

23,256 engagements

2:14 minutes

During its promotion, the StoryStudio served over 5.1M impressions to the airline’s target audience.

More than 23,000 people spent 30 or more seconds reading the Qatar Airways story.

On average, readers spent more than 2 minutes perusing this customized content.

Content Type Branded Layout Promotion Details Families, couples, and beach lovers in the Boston DMA Flight One Month Fort Myers, in conjunction with the StoryStudio and WCVB, worked together to create a story about the many different neighborhoods to explore in Lee County. Custom visuals were used to set the scene of the area, as well as a map, quiz, and locals tips to bring the reader the most fun, visual experience. We guaranteed 1,500 engagements to the story and 500k impressions. Our audience was defined as families and couples, beach lovers, and destination/weekend travelers in the Boston DMA.

10,839 engagements

1,484 interaction clicks

Over 10,800 individual viewers engaged with the story, staying on the page for longer than 30 seconds.

Viewers spent an average of over 5 minutes on the story page.

Readers clicked on interactive elements and hyperlinks within this story nearly 1,500 times!

Content Type High-Impact Layout Promotion details Families in the SF DMA Flight Four Months A local ski resort in Lake Tahoe partnered with the StoryStudio and SFGATE to create a high-impact campaign highlighting its uniqueness as an independent resort with jaw-dropping views from all runs. This campaign ran over the course of four months, and each time there was a heavy snow in Northern California, we saw a huge surge of organic traffic in addition to the paid promotion plan. Here’s a look at how the campaign performed.

1,000,054 impressions

6,572 engagements

3:42 minutes

264 outbound clicks

Over the course of the promotion, over 1 million impressions were realized from native ad units driving viewers to the story page.

Over 6,500 individual viewers engaged with the story, staying on the page for longer than 30 seconds.

Readers clicked on outbound links within the story 264 times.

Viewers spent an average of over 3 minutes on the story page.

We can’t recommend StoryStudio enough, from initial brainstorming to the final product we have been thoroughly impressed by the product and team. It has given us one more tool to stay ahead of the ever-changing digital landscape. It will definitely be part of our digital strategy moving forward.”

-Andrew Santoro, Digital Marketing Manager, Wachusett Mountain Ski Area

5:37 minutes

cONNECT WITH US

3:00 minutes

Viewers spent an average of 3 minutes on the story page interacting with it.

02 DESTINATION BRITISH COLUMBIA

635M

In the history of StoryStudio, we’ve produced over 800 travel campaigns.

01 ALASKA AIRLINES

Content Type: Branded Hub Promotion Details: SF DMA Flight: Three Months In partnership with Alaska Airlines, the StoryStudio created a Branded Hub to let travelers know the airline flies to many more destinations than Alaska. With a focus on flights to Hawaii, this Branded Hub included custom stories about Hawaii travel destinations of interest and local cuisine, along with production of a custom podcast featuring one of Alaska Airline’s brand ambassadors. Here’s a snapshot of the campaign performance.

2,028,434 impressions

6,351 engagements

3:35 minutes

Over the course of the promotion, over 2 million impressions were realized from native ad units driving viewers to the hub page.

Over 6,300 individuals engaged with Alaska Airlines’ hub, staying on the page for longer than 30 seconds.

Viewers spent over three minutes on average on the story interacting with the page.

02 Destination British Columbia

PASSPORT TO SUCCESS

TESTIMONIAL

$4,000

4.25 billion

65%

Most American respondents of a recent survey (49%) said they plan to spend $4,000 or more on travel during the calendar year in 2023.

74%

In the travel industry, 74% of total revenue will be generated through online sales by 2027.

Instagram rakes in over 4.25 billion total visits monthly, including a big share of travel brands’ target audience. According to a recent survey, nearly half (48%) of consumers choose new travel destinations based on what they see on the app.

Travelers increasingly spend on meaningful experiences during travel rather than things, up 65% in 2023 compared to four years prior.

TRAVEL BY THE NUMBERS

WORKING WITH US

By StoryStudio on February 4, 2022 11:19 AM

Lorem ipsum dolor sitamet consectetur adipiscing elit sed dolor

"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et."

Sponsored By

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. m ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

-Lorem em ipsum dolor sit amet