123,456
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Impressions - Total number of promotional ad units served to
generate traffic to the story.
2,872,964
Engagements - A page view of thirty second or more.
9,533
UPS Loop Expansion Final Report
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Time Spent - Average amount of time a user spends on the story page.
5:48
campaign insights
We clocked in at a record breaking 5:48 for time spent. The industry average on sponsored native is 1:06 on desktop and :56 on mobile. That's nearly 5x the industry average! This is a testament to not only compelling content, but also suggests a strong response of engagement with UPS.
Time spent
Overdelivery
At a minimum, we guaranteed 1 million impressions and 5,500 engagements. The story overdelivered on both impressions and engagements totaling to 2,872,964 impressions and 9,533 engagements targeted to your demographic. This highlights the strong exposure the campaign received throughout the campaign.
Explore campaign in further detail
Exploring Your Data
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Explore campaign in further detail
UPS in partnership with the StoryStudio and WLKY, worked together to create a story to drive awareness of the Loop program's expansion into Southern Indiana. The story educated readers on the educational program and shared the stories of several UPS student participants to drive emotional resonance with readers. We utilized strong call-to-actions and visual graphics in a high-impact layout to drive a strong response from readers to encourage them to apply and learn more information on the program. The promotion included 1 million impressions and 6k engagements targeting High School Seniors and High School graduates with no college degree , ages 18-24, as well as the parents of these students within the Zip List provided. The promotion started on February 8-March 8, 2022. The following information was collected at the end of the campaign.
Screenshots
Exploring Your Data
Exploring Your Data
Total Time Spent on the Story by all visitors
1d 10h