With the development of AI, the perpetual shifting of consumer trends, and the rapid advancement of technology, it’s not hyperbole to say that today’s business landscape moves at the speed of sound. To remain competitive, businesses- especially small businesses and entrepreneurs- must leverage resources wisely. One way to take advantage of today’s whip-smart labor force and build your business while optimizing available resources is by partnering with Upwork. For more than 20 years, Upwork has been pioneering a better way of working while helping businesses of all sizes connect with independent talent to accomplish great things.

Don’t take our word for it. Here’s what others have to say:

Why you should put Upwork to work for your business

By StoryStudio on march 31, 2024

Build scale across your company’s entire business spectrum.

Tap into Upwork’s Talent Marketplace, where you’ll find seasoned, creative logo designers ready to bring your product or service to life or elevate your website’s blog content with Upwork’s at-the-ready pool of savvy, creative writers. Use Upwork’s Social Media Design hub for the latest trend-forward options and connect with thousands of talented freelancers, in addition to thousands of existing social media design projects. You can filter and select from various parameters such as project attributes, price, delivery time frame, and talent details/experience. Web & Mobile Design is simple and fast, allowing you to subcategorize with graphics UI, icons/buttons, wireframe UX, and more. Software Development helps you gain that competitive edge with AI machine learning, data analysis, and much more. You’re even covered in the Sales & Marketing space with experts in SEO, market research, sales rep talent, lead generation, and much, much more. In addition to a client-friendly user interface, each talent field includes a comprehensive FAQ section to address common questions, with a direct link to Upwork’s Help Center for personalized assistance. Upwork has a variety of skilled freelance talent across services and categories to propel innovative businesses like yours forward quickly and efficiently. With an average rating of 4.8 out of 5, you can rest assured that your business is getting the high-caliber talent it deserves.

Get Started

With world-class freelance talent, multiple business verticals, a highly intuitive client interface portal, and renowned customer service, Upwork sets you and your business up for serious buzz-building success with professionals from today’s global work marketplace. Act now and explore why millions of companies, big and small, use Upwork to get great work done. Get started with Upwork today. Post your job and get connected with top-tier talent!

Access the top 1% of talent on Upwork.

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This global leader in nutritional sciences is keeping pace with modern demands by digitizing its operations and adapting to how it engages with its consumers. And, like many businesses, the company can’t do it alone. “When you are working in digital, things change all the time. By tapping into the talent on Upwork, we can get things done faster, at a higher level of agility, and oftentimes in a much more cost-effective way. Upwork has been tremendous because having that ability to pivot quickly is absolutely critical to whether we achieve our ultimate goals or not.” -Senior Director of Digital Strategy and E-commerce After several years working within a traditional agency structure, a marketing consultancy founder decided he’d had enough. He knew there was a better way to work. “I realized that starting my shop would allow me to bake independent talent, crowdsourcing, and challenges into the company’s DNA. We would be a ‘future of work’ company from day one. Because we have our Upwork talent bench, we can say in our proposals that talent on Upwork is a key part of our last-mile build strategy. I’m not aware of any other platform that is able to be so customizable. It’s a big productivity boost for us.” -Michael Contreras Founder & President, Ensemble Consultancy Top freelance professionals are attracted to Upwork for a variety of reasons, including the flexibility and opportunity to work with a diverse client base. Another reason is it allows them to make that key, game-changing contribution to a client’s success. “My Upwork client handed over a hundred files of Python code to me and I discovered they were missing one line of code in one of their files, which exponentially increased the time to train the algorithms. I showed the company how to correct the problem, saving them over $5 million a year.” -AI expert and freelance professorial Jennifer Davis

When you are working in digital, things change all the time. By tapping into the talent on Upwork, we can get things done faster, at a higher level of agility, and oftentimes in a much more cost-effective way. Upwork has been tremendous because having that ability to pivot quickly is absolutely critical to whether we achieve our ultimate goals or not.

-Senior Director of Digital Strategy and E-commerce

I realized that starting my shop would allow me to bake independent talent, crowdsourcing, and challenges into the company’s DNA. We would be a ‘future of work’ company from day one. Because we have our Upwork talent bench, we can say in our proposals that talent on Upwork is a key part of our last-mile build strategy. I’m not aware of any other platform that is able to be so customizable. It’s a big productivity boost for us.

-Michael Contreras, Founder & President, Ensemble Consultancy

After several years working within a traditional agency structure, a marketing consultancy founder decided he’d had enough. He knew there was a better way to work.

My Upwork client handed over a hundred files of Python code to me and I discovered they were missing one line of code in one of their files, which exponentially increased the time to train the algorithms. I showed the company how to correct the problem, saving them over $5 million a year.

-AI expert and freelance professorial Jennifer Davis

Top freelance professionals are attracted to Upwork for a variety of reasons, including the flexibility and opportunity to work with a diverse client base. Another reason is it allows them to make that key, game-changing contribution to a client’s success.