Grupo Flor Story 2 high impact

This California company is setting the new standard on how cannabis is sold

The industry is just beginning its ascent, and the potential for growth is outstanding.

110 cities

Allow cannabis retail, out of at total 482 cities across the state. This leaves the current cannabis market at a fraction of its long-term potential.

Imagine being able to go back in time

and get in on the ground floor of Apple or Google. Things that seem like sure things now were once unproven investments. Today the Bay Area is the country’s epicenter of technology, but what’s the next big thing? Investors searching for the newest exciting market would do well to consider cannabis. This industry is just beginning its ascent, and the potential for growth is outstanding. As public enthusiasm grows and laws continue to change, it’s predicted that the cannabis industry will double in value by 2025. But just because there’s tremendous opportunity doesn’t mean all investments are the same. Many cannabis companies that seem flashy now may not stand the test of time. The smartest way to get involved is to look for a company with an eye on the bigger picture, combining a diversified business model with community engagement. Enter Grupo Flor.

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Flor: Record-breaking retail expansion

88 days

Flor is the first cannabis dispensary in a major shopping center and had the fastest retail store opening in California, from local approval to open doors.

$500,000

Generated in retail sales generated during the first month of Flor’s opening in the Union Landing Shopping Center.

10%

Grupo Flor is an integrated collective of cannabis brands that cover the entirety of the cannabis supply chain, pairing innovative cultivation with a booming retail footprint. With a range of dynamic original brands and exceptional retail spaces that prioritize community investment and diversity, Grupo Flor has created a strong brand identity that ensures longevity beyond momentary trends, making them a sound choice for savvy investors. Grupo Flor’s mission is to educate and empower through cannabis. They do this several ways, starting with neighborhood enrichment. Grupo Flor works with the community to prioritize financial growth for local residents, creating essential businesses that are cherished members of the local economy. Full-time staff members receive medical, dental and vision insurance coverage, family medical leave, and the option to enroll in a 401(k). Hiring local vendors and suppliers ensures other area businesses don’t get priced out. Employing local residents and paying above minimum wage creates job opportunities and keeps money in the community.

Annual comparison increase in foot traffic at the Union Landing Shopping Center generated by Flor’s opening.

In the retail market, Grupo Flor elevates the cannabis shopping experience through education and conversation, dismantling negative stereotypes about cannabis and providing consumers with the full range of products that can improve their lives. Grupo Flor tailors each retail space to the surrounding area, identifying the needs of local customers and providing them in an authentic, thoughtful way. The group has served over 2 million customers with zero security incidents across all locations. With just over five years in the market, Grupo Flor is serving tens of thousands of customers annually; those numbers are only expected to grow as they continue their strong record of retail expansion. Grupo Flor believes that rising water raises all ships. Within months of opening in the Union Landing Shopping Center there was a 10 percent increase in foot traffic, which is an additional 80,000 visitors on top of their annual average of 11 million shoppers.

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Flor The first cannabis retail storefront to open in Union City, and conveniently located within Union Landing, Flor offers an expansive and curated product menu with as many options as a shopping map would suggest. It is the perfect stop to grab some treats before hitting up the nearby cinema, iFly, or restaurants like In-N-Out, Jollibee, Chipotle, and more.

31000 Courthouse Dr Union City, CA (510) 722-7768

Whitefire Whitefire is located alongside Highway 101 near the San Jose Fairgrounds with a spacious parking lot and long-living legacy. Established in 2015, this is the location of the second cannabis license to be appointed in California, and one of the few “medical marijuana era” stores to have made the transition into the recreational market.

111 Old Tully Rd San Jose, CA (408) 564-4512

East of Eden Right off Highway 101, our Salinas location offers an ample parking lot; monthly events such as Weed for Warriors or brand demos with food trucks onsite; and has the largest product menu in Monterey County. You can also stop by and talk with our onsite wellness educator, who is available during the week for free custom wellness appointments.

514 Work St Salinas, CA (831) 237-7420

Whitefire Right off Highway 101 in the Prunedale Shopping Center, this location is a commuter’s delight. As the last dispensary along the highway, until you reach northern San Jose, this oasis offers a private parking lot while you shop with nearby gas and local libations such as the Donuts & Bakery, 101 Wine Press, or Grocery Outlet.

2329 San Miguel Canyon Rd Prunedale, CA (831) 586-0768

East of Eden This exclusive Moss Landing site offers a quiet boutique experience with consultants who can answer guests’ every question – this site also offers a cannabis educator if customers are interested in learning even more. Located near Phil’s Fish Market, Haute Enchilada, and the Elkhorn Slough, this diamond along Highway 1 is the perfect stop before a tasty meal or enjoying the natural sanctuary.

8022 Moss Landing Rd Moss Landing, CA (831) 350-4420

Explore Grupo Flor locations

Invest in California's cannabis industry with Grupo Flor. Learn more.

California is the largest cannabis consumer market in the country...

Investing in retail is the quickest, fastest ROI for individuals looking to enter the cannabis market, and Grupo Flor’s innovative business practices help to cement their rising star status in this sector. The group’s Salinas store generates five to eight times the tax revenue as other local retail cannabis stores. In Union City, the first month realized roughly $500,000 in retail sales. Their robust networking in the cannabis and retail industry allows them to streamline manufacturing and distribution and offer their retail locations the state’s largest collection of cannabis products. Their vigorous retail expansion shows no signs of slowing down; their Union City store opening in just 88 days is proof of the company’s vitality and commitment to their mission of “Cannabis Unlimited.” With a savvy business model and a dedication to community enrichment, Grupo Flor has earned its status as a California cannabis powerhouse. As their passion for cannabis as empowerment continues to grow, so does their retail footprint. Consider Grupo Flor as your opportunity to invest in a better way of life for all Californians. The statements contained herein may contain certain projections and forward-looking statements relating to the BAK Festivals, Inc. and its subsidiaries. Please review the full disclosure related to such forward looking statements here.

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