For generations, Lozier has defined retail store design through its innovative solutions in categories such as display shelving, warehouse racking and checkout counters. People interact with Lozier products every day, often without even knowing it. Gondola, more commonly known as retail display shelving, is the company’s flagship product that revolutionized the retail industry when it debuted in 1956. Lozier’s convenient, modern shelving design forever changed the way retail operated.
Now, after decades of industry leadership while partnering with other manufacturing game-changers, Lozier is innovating once again. The Lozier Certified Provider (LCP) program takes the service, convenience and accessibility of gondola to the next level.
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Lozier Is Revolutionizing the Store Fixture Manufacturing Industry. Again.
By StoryStudio on July 22, 2024
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“The LCP program is designed to make display fixtures and related customized services available to all retailers who use gondola and do it in a convenient and easily accessible way,” says Darin Larson, Director of LCP Program at Lozier. “It’s another example of our dedication to servicing all retailers, while maintaining our long-term focus as the premier manufacturer and cost leader in the industry.”
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Innovation and sustainability have always been key drivers of Lozier. Nearly 70 years ago, this budding manufacturing company in Omaha, Nebraska started a retail revolution. Now, with multiple domestic manufacturing sites in the US, their first-to-market LCP Program is once again elevating the way retail and manufacturing is done. Discover all the conveniences and advantages of the LCP program and find a Certified Provider that fits your business’ needs: www.lozier.com/lozier-certified-providers/
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“With onsite inventory at multiple locations throughout the market, LCPs provide any potential purchaser quick access to exactly the amount of product that they need,” explains Jodi Farber, Vice President of Sales – Customer Relations. “Some of our LCPs can also manufacture or secure products that pair perfectly with Lozier’s base gondola fixtures and can even develop a customer-specific inventory program for our retailers.”
Lozier views its Certified Provider program as an extension of its sales team, meaning it is selective about which companies qualify to become an LCP. Lozier carefully vets capable partners throughout the market, identifying the most reliable product and knowledgeable service providers. Lozier’s retail partners can rest assured the service and product they receive from their LCP is up to Lozier’s high standards. LCPs must comply with an extensive set of operational parameters to qualify to represent Lozier brand, including proper brand representation, extensive product knowledge, sufficient inventory capabilities as well as impeccable service abilities and history. Once certified, LCPs buy direct from Lozier and hold inventory at their locations for purchase by retailers.
Any potential end user can work with an LCP, through in-person calls or website access, and find standard gondola product in stock, ready to purchase, and shippable in a matter of days. One-time purchases and long-term custom programs can be transacted directly with these partners. Another advantage of the LCP program is their ability to be agile and adjust to fit needs of customers, regardless of size. LCPs are able to service orders large and small and maintain the highest level of customer service.
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Lozier’s LCP program builds on the family-owned company’s unmatched customer-dedicated acumen by adding a white glove element to support customer programs. The result is a one-of-a-kind program that pairs exceptional service through an LCP with the highest quality product on the market from Lozier. LCPs streamline the process for retailers large and small to get shelving and display fixtures in their stores and warehouses quickly and more efficiently without sacrificing integrity in manufacturing with which Lozier is synonymous.
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“Our partners represent Lozier in the market and as such they are required to provide the enduring quality and customized service packages that Lozier was built on,” says Larson. “They are consistently evaluated and measured and must remain at these top levels to retain LCP status with Lozier.”
This program has been nothing short of groundbreaking because it allows all retailers to get the exact product and level of service they need, while Lozier focuses on manufacturing integrity and efficiencies.
“LCPs give customers the flexibility to buy exactly the amount and type of product needed,” said Farber. “Additionally, programs can be established to assist the retailer at any level of need from store plan takeoff and ordering to installation assistance.”
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