Producing eye-grabbing packaging design and offering supply chain management solutions for the best forward-thinking cannabis brands, Vertical Supply Co. is not only a one-stop for all cannabis companies, their efficient approach and deep industry connections save clients money, too.
For example, recent successful product launches include a full vape line-up for cannabis producer Plaid Jacket and custom cylinder jars for Pharmers/Nero.
“For Pharmers,” says Deion, “we developed a custom concentrate jar utilizing our popular rigid box and glass jar products. Working in tandem with Pharmers’ talented design team, we created a printed glass jar, custom printed paper layer, and printed EVA foam insert along with a completely custom marble printed jar with a custom embossed logo.”
Deion and Jonathan met in Albuquerque, New Mexico on the first day of high school. They’ve been friends ever since.
“From day one, we’ve had a dynamic that just works,” Deion remembers.
Since that fateful day, the duo has traveled the world learning everything there is to know about their shared passion: cannabis. Deion and Jonathan are OG. They knew they wanted to work in the cannabis space before many states legalized it. They love the culture; they speak the language. Plus, they have a quality many in the cannabis world lack: an uncanny sense for logistics and communication.
“We noticed many incredible cannabis brands fumbled when it came to taking their brand from idea to reality,” Deion explains.
“Deion and I knew we could create a one-stop solution for brands so growers and manufacturers can focus on what they do best and leave the packaging to us,” says Jonathan.
After a few false starts and hard lessons learned, Deion and Jonathan decided to strike out on their own. Using 100% of their own seed money, the visionary businessmen founded a home-grown business, Vertical Supply Co.
Want to Make a Splash in the Cannabis Scene? Your Dream Starts with Vertical Supply Co.
By StoryStudio on April 1, 2024
Vertical Supply Co. provides ancillary cannabis solutions for every step of the cannabis retail process. From design to packaging to industry connections to improving a customer’s bud appeal—plus everything in between—Vertical Supply Co. makes a cannabis entrepreneur’s pipe dream a reality. Along the way, they’ve developed the kind of lasting and trustworthy relationships with top manufacturers needed to build a thriving business dedicated to bringing cannabis to the masses.
Vertical Supply Co.’s value proposition begins with its owners, two friends who understand the cannabis industry inside and out. Their completely self-funded, experience-based expertise has transformed Vertical into a massive success story.
“We come from the same background as most people who started this industry, so we can understand, speak, and relate to the culture,” says Jonathan. “Being part of the industry instead of a corporation trying to take advantage of the cannabis boom means we offer a level of authenticity and transparency you’re not going to find anywhere else.”
Deion and I knew we could create a one-stop solution for brands so growers and manufacturers can focus on what they do best and leave the packaging to us.”
High-quality Mylar bags and rigid boxes are two industry staples that Vertical offers at competitive, affordable prices. Mylar bags are generally needed at scale, so partnering with a reputable, knowledgeable company like Vertical Supply Co. can mean the difference between having the packaging you need to get the product out or being stuck holding the proverbial bag. Rigid Boxes are ideal for that classy, elevated look which help your brand stand out from the pack.
And that’s why partnering with Vertical Supply Co. is so impactful. Competition in the cannabis industry is steep and look to only grow more competitive as legalization trends proliferate. Supply chain delays, poor packaging, ho-hum design—these are the factors that can break a cannabis brand. Controlling for these contingencies with Vertical Supply Co. brings cannabis producers peace of mind and discernable, measurable market value.
“This is an industry that is being pioneered every day,” says Deion. “Brands need to stay agile, be ready for change, and avoid becoming stagnant.”
“We don’t see the cannabis industry slowing down,” Jonathan says. “With more states coming online, and it being just a matter of time before federal legalization, we see the potential for massive upside for many of our current and future clients.”
Deion agrees. “Your success is our success. We see a bright future ahead.”
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“Before Vertical, sourcing packaging and hardware was shady and inconsistent, forcing us to run out of stock multiple times,” recalls Don Romero of Pharmers Quality. “Now we have a reliable full service, I can call Deion anytime day or night to place an order and check tracking or status on a current project.”
The Plaid Jacket package was just as unique but still squarely in Vertical’s wheelhouse.
“We provided Plaid Jacket with all of their custom vape hardware,” says Jonathan. “From disposables and 510 threads to all of the packaging they would need for each of their 24 different vape SKUs using our exclusive mylar bags, folding cartons, and vape hardware manufacturing—we were able to create very unique items while managing the process from idea to delivery.”
“The Vertical Supply team has proven to be not only a phenomenal provider of quality products, competitive pricing and fresh ideas that have helped us achieve our quick success, but more importantly, they have been a reliable friend who we can trust,” says Chad Roraback at Plaid Jacket. “Invariably unexpected issues will arise in this trade but Vertical is always at the ready to immediately solve them. We experience an unmatched combination of business acumen and personal care offering what I believe is the best steward of hardware and packaging in the industry.”
We experience an unmatched combination of business acumen and personal care offering what I believe is the best steward of hardware and packaging in the industry.”
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See how Vertical Supply Co. can make a difference in your cannabis brand. Whether it's a specialized container, a custom-sized box, or a unique packaging material, Vertical’s extensive network and industry knowledge can turn your idea into a reality. Visit verticalsupplyco.com and request a quote.
Thank you to the photographer @jesree and thank you to @albuquerquesupershow for lending the car.
Chad Roraback, Plaid Jacket
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Left to right: Deion Medina, Don Romero (Pharmers Quality), Jonathan Low