Behind the Scenes at the World CBD Awards
The World CBD Awards were founded on answering these very questions. As the international leaders in recognizing quality brands, the World CBD Awards honors CBD products that consumers can trust. Their mission is one of consumer-focused education. The World CBD Awards strongly believe that when consumers have the best information, they can make the best choices for their health and well-being, of which CBD can be an integral part.
"The World CBD Awards was created to address the misrepresentation and communication within the industry,” Luke Blacow, Marketing Manager for the World CBD Awards. “From guiding brands on improving quality standards to helping change the public perception on cannabinoids, the World CBD Awards connects the industry on an international scale while shining a special spotlight on all quality brands within this space."
11 April 2023
WORLD CBD AWARDS
It’s an exciting time for CBD – the hemp product taking the health and wellness world by storm. It’s safe, soothing, non-psychotropic effects have been celebrated by aficionados across the globe. Because CBD is an emerging industry means there are tons of exciting innovations happening, but it also means there are few overarching quality standards. Consumers looking for the best in CBD products need a reputable source they can trust. But how do you know which CBD products and brands are right for you? And, perhaps more importantly, how do you know which CBD brands are highest in quality?
This separation proves the World CBD Awards’ commitment to impartiality. Yet the World CBD Awards went one step further. In deference to its mandate to be the most credible and most objective organization in the industry, the Awards limits all brand identity from nominated products and applications. Here’s how it works. When a brand’s product is nominated, the World CBD Awards asks the brand for three samples to be used in the judging process. Two of these samples are submitted “unbranded,” meaning the organization doesn’t know the identity of the brand submitting the sample during analysis. Instead, all products are assigned an anonymous application number thereby removing any association between the nominee and the product. Once anonymized, one sample is sent to the laboratory and one to the judges.
The World CBD Awards will be that symbol. Last year, the World CBD Awards honored the best and brightest in the CBD industry, from Florida-based JustCBD who won best International Retailer of 2022 to California’s own Orange County CBD, to many more International CBD brands. This year’s competition features many new innovators and some returning champions, including some game-changing collaborations that will see the World CBD Awards expanding their already impressive reach. Consumers the world over can anticipate a future in which they need only see the World CBD Award seal to know they’re getting the best, highest quality CBD products the industry has to offer. That’s a win for everyone.
To learn more about this year’s nominees or buy a ticket to attend this year’s event, visit www.worldcbdawards.com.
To learn more about this year’s nominees or buy a ticket to attend this year’s event, visit our website.
The third branded sample remains with the Awards to be matched with its anonymous counterparts at the end of the judging. The judges and laboratories produce score cards that assess products on quality, effect, and more. The result is stringently objective, ensuring consumers that the World CBD Awards are awards they can trust to help them make decisions about their own health and wellness goals. Removing all branding from nominated products guarantees that each scorecard returned has been calculated based solely on quality, supporting documentation and factual information.
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The World CBD Awards stands apart from other organizations because of its rigorous, transparent judging process...
Growth is everywhere in today’s CBD market, even in the awards sector. But it’s important to recognize that all awards are not created equal. The World CBD Awards stands apart from other organizations because of its rigorous, transparent judging process and expert knowledge of CBD products and brands. Creating an unbiased and fair analysis is crucial to creating trustworthy awards. The World CBD Awards separated entirely from the process, acting more as executor and liaison by developing a highly qualified judging panel consisting of industry professionals, doctors, and scientists. This way, the World CBD Awards can remain impartial and transparent throughout.
The World CBD Awards assessment process is extremely rigorous for nominated products and requires brands to submit a plethora of information to be considered. The goal of such hurdles is to limit the nominating pool to only the most professional and legitimate CBD producers world-wide. This is not to discourage innovation or newcomers, rather, the Awards’ steep quality standards are there to protect consumers from less scrupulous producers who may be less rigorous in their standards.
The Awards assessment process is extremely rigorous for nominated products
This year’s competition features many new innovators
CBD Products aren’t the only items on offer. The World CBD Awards aims not only to assess brands from the four corners of the globe, but to assess all sectors and facets of the industry, too, including awards for Best CBD Influencer, Pioneer of the Year, and Most Charitable. The scope of the Awards changes the perception of the CBD industry to that of a dynamic player in the global market. It’s an important designation that will hopefully destigmatize a once marginalized field. As the popularity of hemp products grows, a credible symbol of quality needs to emerge.
BACK
The World CBD Awards assessment process is extremely rigorous for nominated products and requires brands to submit a plethora of information to be considered. The goal of such hurdles is to limit the nominating pool to only the most professional and legitimate CBD producers world-wide. This is not to discourage innovation or newcomers, rather, the Awards’ steep quality standards are there to protect consumers from less scrupulous producers who may be less rigorous in their standards.
CBD Products aren’t the only items on offer. The World CBD Awards aims not only to assess brands from the four corners of the globe, but to assess all sectors and facets of the industry, too, including awards for Best CBD Influencer, Pioneer of the Year, and Most Charitable. The scope of the Awards changes the perception of the CBD industry to that of a dynamic player in the global market. It’s an important designation that will hopefully destigmatize a once marginalized field. As the popularity of hemp products grows, a credible symbol of quality needs to emerge.