Be The Change

At H-E-B, we will always strive to be better by continuing to listen to our people and learn from them, because we believe you don’t last this long by standing still. We invite our Partners to express their own individuality and show up as their true authentic selves at work, because Here, Everyone Belongs.

Are you a member of a non-profit organization looking for community support? Apply here.

Donate to H-E-B’s Be the Change Initiative to support equity, empowerment, and education in your community. Together, we can create real change.

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EVERYONE

BELONGS

Here

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Craig Boyan President of H-E-B

Learn more about our Be the Change initiative in our Newsroom.

SUPPLIER SPOTLIGHTS

COMMUNITY SPOTLIGHT

If the mentality is ‘it’s not  happening to me as an individual’ then we really don’t think we can do anything to change it. But we must become the change we want to see in the world. Whatever changes we want for our society must begin with us.

By educating our Partners, we're creating awareness and promoting kindness for all.

Mari E., Administrative Assistant

At H-E-B, it is our mission to serve all Texans. Embracing our differences and treating all people with dignity and respect is at the core of what unites us.

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Shop all our woman-owned brands!

Stung by two bees at the age of four, Mikaila Ulmer turned a bad situation into a delicious situation. Inspired by a cookbook by her great grandmother, she created this flaxseed lemonade, flavored with honey from local beekeepers, to do her part to help the bee population and delight the masses. Me & the Bees Lemonade continues to donate 10% of all profits to bee conservation groups.

Me & the Bees Lemonade

Mikaila Ulmer, Founder

Marquis Forge, Co-Founder

Eleven86 Real Artesian Water

Marquis Forge and Kelvin Brickhouse founded Eleven86 in Alabama to bring you artesian water sourced from a historic, pristine aquifer that lies hundreds of feet below the earth’s surface. Bottled at the source with nothing added or taken away, it’s one of the purest waters ever tested.

Brenda Powell, Founder

A veteran in the catering business, former postal worker and entrepreneur Brenda Powell transformed sweet tea into a delicious punch that keeps guests asking for more. After becoming one of the top 25 products selected in the H-E-B Primo Picks Quest for Texas Best competition, she’s now packaging and distributing Savannah Rose Sweet Tea Punch to H-E-B stores throughout Texas.

Savannah Rose Sweet Tea Punch

Philadelphia native James Lindsay started Rap Snacks, Inc. in 1994. After solidifying a co-marketing agreement with Universal Records, he grew the company into a five-million-dollar business selling mostly twenty-five cent bags of chips. Rap Snacks are backed by artists across Universal’s repertoire and flavored to perfection.

RAP Snacks

Mikaila Ulmer, Founder

Marquis Forge, Co-Founder

Patti’s Good Life Frozen Food

Music icon Patti LaBelle is expanding her huge frozen foods empire with a new line of soul food including macaroni and cheese, greens, brisket, chicken and biscuits, and pre-made confections and pies like banana pudding cups, vanilla pound cake, and "Somebody Loves You, Baby" chocolate cake.

Down in Weslaco, Texas, Lamar Jones put his heart and soul into The Jank Gourmet BBQ Sauce. It took years to get the right combination of flavors to tantalize the creator’s tongue. Now, his original and spicy varieties are ready to enhance your meats, fruits, and even desserts.

Brenda Powell, Founder

The Jank

Firstline has elevated understanding, nurturing, and championing multicultural hair to dizzying heights for 30+ years. A black-owned business founded in the 1980s, Firstline applies their hard-earned know-how and nonstop creativity to meet the haircare needs of multicultural groups with undeniable style

Firstline Brands

Mikaila Ulmer, Founder

Marquis Forge, Co-Founder

McBride Sisters Wine

In 2005, Robin McBride and Andréa McBride brought old-world elegance and new-world finesse to the California wine scene. They’ve broken the mold to become the largest black-owned wine company in the United States, as well as one of the most inclusive, accessible, socially aware, and sustainable.

Brenda Powell, Founder

Wayne and Warren Luckett had a vision to share South African wines with the U.S. while creating a new generation of wine connoisseurs. Their affinity for fine wines stemmed from their time living in South Africa. Realizing the void of South African wines in the U.S. market, they set out to offer some of the best wine from the region.

Branwar Wine Distributors

Percy Creuzot, Jr. founded Frenchy’s Sausage Co. with a unique product known as Chaurice, a delicious Creole hot sausage. As the demand for Chaurice grew beyond his restaurant’s needs in 1977, Frenchy and his family grew it into a full food service distributor that currently services over 200 business.

Frenchy's

Mikaila Ulmer, Founder

Cleverly

There’s an entire world that exists between meals, and that’s where Cleverly plays They’ve curated tasty combinations for anytime, anywhere snacking – with no grains, no gluten, no soy, no dairy, and no GMO. Snacking never tasted so GOOD!

Brenda Powell, Founder

Using spent grain flour from microbreweries which lowers the net carbs, Grain4Grain makes flour and pancake & waffle mix with 18+ grams of protein – and 20% or more of the flour they produce goes to local food banks.

Grain4Grain

Kim and L.J. Williams put their love and faith into Jinka Turmeric Paste. They both used it to lose more than 100 pounds combined, fight diabetes, and inspire friends and family to join in. Now, they’ve begun small-batch production so all our customers can enjoy it in soups, sautés, and sandwiches.

Jinka

Mikaila Ulmer, Founder

Just Poppin

Not all popcorn is created equal. Just Poppin Gourmet Popcorn offers an opportunity to taste the finer popcorns in life. Our perfected recipes, family-led business, and Southern roots manifest in every kernel we produce. Our 8 secret family recipes are handmade daily to give you a rich, tasty snacking experience.

Brenda Powell, Founder

Savannah Rose

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Want to suggest a product you’d like to see on H-E-B shelves? Tell us about it here.

Check out our Black-Owned Brands spotlighted during Black History Month.

Sisters Meryl, Patchez, Felicity, and Chantel Kennedy grew up on their father’s Louisiana rice farm and continued the family legacy creating the 4Sisters brand of sustainably grown organic and natural rice products.

4Sisters Rice

Mikaila Ulmer, Founder

Marquis Forge, Co-Founder

Afia

From a little family recipe book handed down for generations, co-founder Farrah Moussallati Sibai created Afia as a way to bring traditional Mediterranean flavors to Texas shelves. Farrah’s story of perseverance and survival after fleeing to Austin from the war in Syria is the inspiration for Afia’s commitment to giving back to the community, sharing love through food and supporting one another.

Brenda Powell, Founder

On a mission to bring fun and innovative cocktails to the world, Merrilee Kick started BuzzBallz in Austin, Texas with her two sons. With 100% juice and premium ingredients packed in 100% recyclable materials, these ready-to-go cocktails are the life of the party.

BuzzBallz

Vietnamese-American Debbie Wei combined her passion for sustainability with Vietnamese coffee and culture to create Copper Cow Coffee. Inspired to create a high-quality and eco-friendly way to love your latte, Debbie is proud to also be part of the only 2% of women-owned companies with venture funding.

Copper Cow Coffee

Mikaila Ulmer, Founder

Marquis Forge, Co-Founder

Minas Kitchen

From a Brazilian grandmother’s family recipe, Anh Kajita founded Minas Kitchen to bring authentic, Brazilian cheese rolls once only found in restaurants now to homes across Texas. Naturally gluten-free, Cheezinos Brazilian Cheese Rolls are light, fluffy and irresistible out of the oven and will have everyone begging for more.

The Culinary Cowgirls are two best friends who set on a mission to make the best, all-natural, real dairy queso - and they did! Alexandra Worthington and Alana Webre won 2nd prize in the Quest for Texas Best competition and a place on H-E-B shelves and Texas tables.

Brenda Powell, Founder

Culinary Cowgirls

Pilar Gonzalez has a passion and love for her community, family, friends and food that upon meeting her is undeniable. Pilar is the creator and founder of Dip It by Pilar, delicious dips in various flavors perfect for dipping, cooking and sharing with friends manufactured in her beloved city of Mission, TX.

Dip It by Pilar

Mikaila Ulmer, Founder

Marquis Forge, Co-Founder

Hint

Kara Goldin started Hint with the simple idea to make water that tastes great. By taking boring old water and using the best quality ingredients for flavor instead of sugar and diet sweeteners, Kara wanted to give the people she loves an option that tastes great and ultimately helps them live healthier lives.

Brenda Powell, Founder

Marsha Morales and husband Luis, started Humble House foods with a love for each other and a mission to inspire the community to think of food as more than a meal, but as a meaningful part of life. You can find Marsha at the Pearl farmer’s market ready to welcome you with a smile and provide their healthy, minimally processed, foods that highlight local ingredients.

Humble House

One adventure led to another for Norka Nimocks and husband Walter. While traveling in South America, the duo discovered the amazing flavors, uniqueness, and nutritionally rich qualities of tropical fruits and created Just Made Juice as a way to share “the secrets of the tropics” with their Texan neighbors. Each drink also gives back to schools in Latin American farming communities.

Just Made Foods

Mikaila Ulmer, Founder

JD's Chili Parlor

The modern day Chili Queen, Diana Anderson, along with her husband John wanted to bring their love for each other and Texas chili to the masses! From the farmer’s market to H-E-B shelves, the bold flavors of JD’s Chili Parlor Chili Fixin’s brings chili back to the culinary forefront with unique flavors like Hatch Bock Beer.

Brenda Powell, Founder

After losing her beloved daughter Libbie to leukemia, Becky Nichols created the Loving Libbie Memorial Foundation to help bring pediatric cancer patients comfort foods while undergoing cancer treatments. Libbie’s Famous Mac and Cheese can now be found on H-E-B shelves with 100% of proceeds going towards the foundation’s charitable mission for kids.

Loving Libbie Memorial Foundation

Mmmpanadas is the creation of husband-and-wife team Kristen Fields and husband Cody. The two began selling Mmmpanadas from a big red food truck and 10 years, two kids, and tons of mmmpanadas later, Cody and Kristen won grand prize in the Quest for Texas Best. Now their mmmpanadas travel on a different kind of food truck - one with an H-E-B logo.

Mmmpanadas

Mikaila Ulmer, Founder

Slaton Bakery

A piece of Texas history, Slaton Bakery is one of the oldest bakeries in the state opening its doors in 1923. The Wilson family and Slaton Bakery have created sweet treats for almost 90 years and now aim to share their famous Homemade Vanilla Wafers with Texans across the state.

Brenda Powell, Founder

Sandra started her business as a way to make ends meet, not aware her salsa would one day become a staple in households across the state. She entered her salsa in the Quest for Texas Best competition and now her delicious fresh salsa is now in 380 stores to achieve Sandra’s goal of providing “salsa love to all”.

Sandra's Salsa

Using her grandmother’s cherished recipes, Julie Anderson created the Pie Dough Puck to allow Texans to create their own handmade home-style pies with her signature crust. She then won Grand prize for her irresistible recipe in the Quest for Texas Best competition.

The Texas Pie Company

Mikaila Ulmer, Founder

Wildway Granola

Kelli Koehler and husband Kyle are on a mission to help people get “back to the wild” by connecting people to the natural world and the nourishment nature provided. Wildway is 100% real, whole, sustainable food helping people snack in a way that naturally powers life’s daily adventures.

Brenda Powell, Founder

Sandra's Salsa

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Check out our Women-Owned Brands spotlighted during Women’s History Month.

Born from a love of New York City bagels, Aarti Garehgrat and Purav Patel made Bagel Dots a reality in 2014. And after winning 1st place in H-E-B’s Quest for Texas Best in 2016, their unique take on the classic treat made it to our shelves. With traditional boiled bagel crust, savory toppings, and a variety of cream cheese fillings, these delicious balls of joy are baked fresh in small batches for consistent quality in every bite.

Bagel Dots

Banyan Foods

In 1978, Carol Chiu saw a growing Chinatown that had no locally produced tofu. So, she created the first tofu company in Texas. Currently the largest one in the South, Banyan Foods uses locally produced tofu to make innovative vegan products using non-GMO soybeans – from simple soft tofu and fresh soy milk to ready-to-eat fusion foods like tofu tamales.

Brenda Powell, Founder

Started in 1985, Golden Star is a family-owned, woman-owned, minority-owned business that is thriving because of families like yours. From ensuring their products are packed fresh at harvest season to using sustainable methods in their fields and factories, Golden Star is dedicated to delivering quality, affordable rice made right.

Golden Star Rice

Using plant-based flavors custom-blended with natural spices, Laiki offers vegan, gluten-free, kosher, and FODMAP-friendly rice crackers free of the top 8 allergens. They’re made from 100 percent whole grain black or red rice that’s minimally processed to retain as many nutrients and antioxidants as possible.

Laiki Rice Crackers

Green Valley Food

The family-owned, industry-leading Green Valley Food Corporation has been growing quality sprouts since 1996 with state-of-the-art hydroponic methods for minimal water consumption and maximum efficiency and cleanliness. Their philosophy is simple: Give a high level of service, provide quality products to all customers and consumers, exceed the high levels of food safety, and be in the forefront of the industry.

From the disaster of Hurricane Ike in 2008 came a sense of community and the start of family-owned Mama Tang’s. For two weeks, five families gathered around the table to share food and comfort at the only house that had electricity – where Mama Tang served her signature, gourmet Asian-fusion sauce. Now, Mama Tang’s vinaigrettes are enjoyed by families across Texas.

Brenda Powell, Founder

Mama Tang’s

Marukome was founded in 1854 by miso master craftsman Tamiemon Aoki. Since opening its United States headquarters in 2007, Marukome USA, Inc. has been carrying on Tamiemon’s 167-year legacy of excellence. With high-tech automation and robotics, leading-edge fermentation rooms and tanks, biotechnology, and in-factory water purification plants, they’re dedicated to giving you quality miso their founder would be proud of.

Marukome USA

Maya Kaimal Foods

Raised in Boston by a South Indian father and a mother from New England, award-winning cookbook author Maya Kaimal transforms vibrant traditional Indian flavors into modern culinary experiences. Inspired by heirloom family recipes, every meal, sauce, and rice is thoughtfully crafted for flavorful gatherings around any table.

Brenda Powell, Founder

Miracle Tree is all about moringa – an emerging superfood with an exceptional nutritional profile. Valuing trust and respect above all, they work with ethically responsible independent farmers from all over the world and ensure a positive impact on their social well-being and communities.

Miracle Tree Tea

Mother-in-Law’s began with a mission to share delicious, authentic, handcrafted small-batch kimchi using the finest natural ingredients. Steeped in Korean tradition in which it was customary for a new bride to learn her mother-in-law’s kimchi recipes, founder Lauryn Chun launched Mother-in-Law’s first kimchi in 2009.

Mother-in-Law’s Kimchi

NOH Foods of Hawaii

Specializing in Asian fusion for nearly 60 years, NOH Foods of Hawaii has made it their mission to create delicious, authentic, simple-to-prepare Asian and Pacific Rim cuisine. From their very first product – Kim Chee Mix that makes the laborious kimchi process easy ¬– to their whole variety of sauces and seasonings, their products reflect the many races and cultures that make up the Hawaiian Islands.

Brenda Powell, Founder

Mr. and Mrs. Kim immigrated to the U.S. from Seoul, South Korea and founded Shinjung USA in pursuit of their American dream. Now The Crème Shop, Inc., they curate exceptional ingredients from all over the world to craft high-quality beauty products at an approachable price point – like their popular K-Beauty Essence Sheet Masks and 100% Handcrafted Eyelashes.

The Crème Shop

Glen Gondo and Hana Lee, owners of Tokyo Gardens Catering, have been advisors since the creation of H-E-B Sushiya in 2002. They’ve helped H-E-B with the sourcing of authentic sushi products and the creation of many of the unique Sushiya rolls and poke bowls that customers know and love today. Glen and Hana are extremely active in supporting the AAPI community and proud partners of H-E-B.

Tokyo Gardens Catering

Copper Cow Coffee

Vietnamese-American Debbie Mullin combined her passion for sustainability with Vietnamese coffee and culture to create Copper Cow Coffee. Inspired to create a high-quality and eco-friendly way to love your latte, Debbie is proud to also be part of the only 2% of women-owned companies with venture funding.

Brenda Powell, Founder

From a Brazilian grandmother’s family recipe, Anh Kajita founded Minas Kitchen to bring authentic, Brazilian cheese rolls once only found in restaurants now to homes across Texas. Naturally gluten-free, Cheeziños Brazilian Cheese Rolls are light, fluffy and irresistible out of the oven and will have everyone begging for more.

Cheeziños

Named with a playful spin on the Korean word for seaweed, gimMe Snacks pioneered the first-ever USDA Certified Organic and Non-GMO Project Verified seaweed products sustainably cultivated and harvested in South Korea. More nutrient-dense than any land vegetable, gimMe Snacks is here to prove that seaweed can be more than an Asian-only staple.

gimMe Organic Seaweed

Wildway Granola

Brenda Powell, Founder

Sandra's Salsa

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Founder Christian Guzmán saw the need for a better-for-you energy drink based on requests from his social media following. 3D Energy is an energy drink that provides a refreshing boost of energy with a unique smooth, clean flavor. Bursting with 200mg of caffeine, zero sugar and only 15 calories, 3D will give you energy and a taste you’ll love.

3D Energy Drinks

Alamo Candy Co.

Alamo Candy Co. is one of the largest candy manufacturers, distributors, wholesalers and retailers in San Antonio. Not only does our inventory include American candies and imported Mexican products, but we provide sweets that are created within our very own shop and are made fresh daily! Local South Texas residents can’t seem to get enough of our Chamoy Alamo syrups, Chamoy pickles, Picositas belts, Chinese candies and sour lemon balls, just to name a few.

Brenda Powell, Founder

The roots of our corporation, Eximius Coffee, can be traced back to 1920s Spain, when our founder, Carlos de Aldecoa Fernandez (born in Ronda,1905), started a small coffee roaster in Madrid. During the 1980's his son, Carlos de Aldecoa Pereda, opened a roasting facility in Houston. There, the business grew to include coffee farming, roasting, retailing, and decaffeination. Today, de Aldecoa-Pereda, his son and 4 daughters work in the business. Locally made in Texas, the company has been family owned and operated for three generations.

Aldecoa Coffee

In October 1971, Jennie and Gilbert de Cardenas immigrated to the U.S. from Cuba after losing their cheese business. With only $1,500 in his pocket and a big leap of faith, Gilbert began producing his own Queso Fresco and, in 1973, Cacique was born. Now, Cacique® is the #1 Brand of Hispanic Cheeses, Chorizos, and Cremas. For over 40 years Cacique® has remained a family-owned company dedicated to producing the highest-quality authentic products.

Cacique

Chorizo De San Manuel

Since 1975, Chorizo De San Manuel has been building one of the most loyal customer bases of any company in the Rio Grande Valley through the preparation of the most delectable meat products on the market. As you can tell from our name, our most popular products are our variety of chorizo. The main ingredient is, of course, the pork meat that we’ve carefully perfected with flavors and spices. We use only the finest and top-quality cuts of pork that are purchased in large quantities to ensure that portions are always generous for our customers.

As immigrants from Argentina, we wanted to create a brand that would bring Latin American flavors to today's multicultural consumer. We started with Latin America's favorite snack: empanadas. 15 years ago, we settled in Austin but we could not find good empanadas anywhere. We started making them on the weekend for busy weeknight dinners. We shared them with friends and brought them to the office, and everyone LOVED THEM. Our products, made from scratch with fresh vegetables and antibiotic-free meats, pre-baked & microwavable, are better for you, convenient and delicious!

Brenda Powell, Founder

Cocina 54

Adrian Davila may be a third-generation Texas pitmaster, but his family's BBQ joint has been smoking meat since his grandfather learned the trade in the 1940s, opening his own restaurant in 1959. From the get-go, they've been doing things the hard way; breaking down the meat for the sausages in-house, crafting their own unique sauces and rubs, and blending the flavors found along the Mexican-American border. Our BBQ rub is a 70 year old recipe that can be used on anything from meats to cocktail drinks.

Davila’s BBQ

Dip it by Pilar

While DipIt is now an international company, we continue manufacturing in our beloved city of Mission, TX. It's our way to say thank you to our community, family and friends for getting DipIt from the kitchen to the supermarkets. The Dip It team is committed to sustainable business practices that mitigate our environmental impact. Winning second place in H-E-B Primo Picks Quest for Texas Best helped us establish mass production landing DipIt on the shelves of more than 250 H-E-B stores.

Brenda Powell, Founder

We are a family owned and operated company that continues to grow in the competitive US market. The belief that business should be mutually beneficial guides our approach and commercial strategy. We strive to work with producers that are responsible ecologically and socially, while focusing on the importance of sustainability in all aspects of our business model. Many of these companies are family-owned like ours. Eco Valley imports wine from Argentina, Australia, Chile, France, Germany, Portugal and Spain, offering a diverse portfolio.

Eco Valley Wines

What started out as leftovers ended in a conversation on how we could put a Texas twist on a popular Cajun favorite. Taking our Family’s Charro Bean recipe, specially prepared proteins and that Texas jalapeno heat, we developed a pretty remarkable product. After selling our products in H-E-B, my husband was able to retire from being full-time HVAC technician for over 20 years. Our mission is to deliver a deliciously different meal that tastes so great your family will think it came out of your kitchen!

George and Rubie’s Favorites

Mandujano Brothers

Mandujano Brothers Farms is most famous for their sweet Pecos Cantaloupes and the sweetest watermelons. Beto Mandujano, marketing director for the three brother partnership, says "Watermelons and cantaloupes grow especially sweet in Pecos County because of the deep sandy soils and arid climate." Mandujano Brothers was established after many years of living on a farm and watching their parents work hard. The Mandujano Brothers raise 800 acres of watermelon and 300 acres of cantaloupes.

Brenda Powell, Founder

Marquez Brothers International, Inc is a consumer packaged goods company that manufactures and distributes its own Mexican and Latin American brands. We service national and regional chains and independent stores. We serve a wide range of consumers, our traditional Hispanic consumers that seek nostalgia and our mainstream consumers that enjoy Latin food and flavors.

Marquez Brothers International

Reina Meals belongs to Postres Reina Group, whose origins date back to 1926, when the Reina Family started a chocolate and nougat factory in Spain. In this year, they began to create bakery products and traditional Spanish Christmas sweets, but it was in 1970 when they began to produce dairy desserts. Since then, they have been making their desserts with traditional recipes, introducing technology and innovation. Reina Meals specializes in high-quality deserts and gelatins that are gluten free, low fat and low cholesterol.

Reina

Ruiz Sales Produce Distribution

The Ruiz family has over 100 years of experience in the produce industry. We specialize in tropical fruits such as mangos and limes, which are available year around from Mexico and South America. We work with only the best growers and shippers to bring you only the best fruits and vegetables available on the market today. It has been a privilege and honor to serve the H-E-B Stores and H-E-B customers, and our families and friends in Texas for generations.

Brenda Powell, Founder

Las Delicias Distributors, LLC has been in operation since 2011 with the goal of providing consumers with great, authentic tasting Mexican salsa. We make Salsa El Gallo with pride using traditional Mexican recipes in the southernmost tip of Texas and distribute throughout the country. Our salsa’s authentic Mexican flavors set us apart from other salsas on the shelf. Our unique packaging allows the user to pour out the salsa without using a spoon and it allows the user to squeeze out excess air to prolong the salsa's freshness.

Salsa El Gallo

We are a third-generation family business that originated in the fields of Mexico. The SiCar Farms seal of excellence integrates citrus, fruits and vegetables. When I was young, we worked with brokers to distribute our products, but after college, my Mom encouraged me to go to McAllen and sell our products directly to retailers. Three years later, H-E-B was the first retailer in the US that gave us an opportunity. We are very thankful to the H-E-B Family for the opportunity they gave us many years ago.

SiCar Farms

Siete Family Foods

In 2009, all seven (siete) members of the Garza family adopted a grain free diet to support their family member who developed a health condition. Going grain free meant that this third-generation Mexican-American family from South Texas could no longer eat many of their favorite foods. When their Grandma said that the grain free almond flour tortilla tasted better than her own homemade flour tortillas, the family realized they had something special. We use clean and simple ingredients to create heritage-inspired foods.

Brenda Powell, Founder

My mother was widowed at the age of 35 with 8 children. She opened a small grocery store where she worked from dawn to dusk so we could all get an education. Growing up in Mexico, Carne Seca is a household favorite. My Uncle Ramiro taught me how to make Carne Seca, which inspired me to one day have my own company. I want to honor my mother for her never-ending dedication and her altruistic spirit. I dedicate this business to her; Carne Seca Doña Blanca.

Doña Blanca

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Check out our Asian American and Asian Pacific Islander-Owned Brands spotlighted during AAPI Month.

Founder: Kelli Watts

Savor Patisserie Macarons

Savor Patisserie was started in a sugar-covered Dallas apartment in 2014. I am half-French, but I was born and raised in Texas, where I taught myself how to bake macarons and created my own proprietary recipes. After selling at a local farmers market and through wholesalers, I finally made it to the shelves of H-E-B stores across Texas!

Founder: Ashley Cameron

Love and Cookies

I started Love & Cookies after my oldest son, Charlie, was diagnosed at five years old with Kawasaki Disease. After Charlie’s diagnosis, the one thing he wanted to do to was bake cookies with Mommy. We created several recipes and won 1st place in H-E-B’s Quest for TX Best. Love & Cookies has allowed me to not only do what I love but to raise awareness around Kawasaki Disease.

Founder: Jess Pryles

Hardcore Carnivore

I'm a live fire cook, author, and total meat nerd. Originally from Melbourne, Australia, I now call Austin, Texas home. My mantra for the Hardcore Carnivore seasonings is that they should enhance the meat without overpowering it. We use high quality ingredients, and all of our rubs are gluten and MSG free and are made in Texas.

Founder: Lucienne Duforets

Bellafontaine

I arrived in Houston from Paris in 2016 with the idea to bring real French ice cream to Texas. I showed up at the Houston Central Market with a few samples, and perhaps out of kindness or charity, the grocery manager agreed to taste my product. 6 months later BELLFONTAINE expanded into 10 stores with 10 flavors and has been growing ever since!

H-E-B believes that its suppliers should be as diverse as its customers. Throughout the year, we pledge to look for opportunities to grow supplier engagement and collaborate with underrepresented businesses. Check out our woman-owned brands spotlighted during Woman’s History Month.

SUPPLIER SPOTLIGHTS

Donate now

Donate to H-E-B’s Be the Change Initiative to support equity, empowerment, and education in your community. Together, we can create real change.

WANT TO DO MORE?

Are you a member of a non-profit organization looking for community support? Apply here.

Austin Women in Technology is dedicated to cultivating a community of women interested in technology. They foster the personal and professional success of women by providing opportunities to connect, learn, grow, and lead; and offer education and networking opportunities that encourage development in leadership skills.

4word empowers and inspires women in the workplace through personal connection and mentoring to impact the world and change lives by: elevating leadership, building and strengthening relationships, developing inner confidence, and discovering purpose.

The Purple Door provides free and confidential services to victims and survivors of family violence and sexual assault throughout a 12-county region of South Texas. They offer support and empowerment to individuals through a safe shelter, non-residential services/programs, and outreach.

Girl Scouts offers the opportunity for girls to engage in activities like earning badges, selling cookies, exploring science and nature, and contributing to the community. By building girls of courage, confidence, and character, Girl Scouts gives every girl the chance at a lifetime of leadership, adventure, and success.

H-E-B has long supported nonprofit organizations focused on diversity and inclusion throughout the state of Texas. Learn more about our featured community partners that provide support and resources to our Hispanic communities.

Craig Boyan President of H-E-B

With a focus on community outreach, we’ve provided support since 1905 without discrimination.  We’re increasing our investment in organizations focused on education, criminal justice reform, community building, policy and legislation, and advocacy.

H-E-B has long supported nonprofit organizations focused on diversity and inclusion throughout the state of Texas. Learn more about our featured community partners below.

COMMUNITY SPOTLIGHT

Learn more about our Be the Change initiative in our Newsroom.

Together, we can create real change

Since the beginning, H-E-B was founded on the unwavering belief that Each and Every Person Counts. Through our Be the Change initiative, H-E-B pledges to do our part to advance equity and inclusion across our great state.  Be the Change builds upon our established Diversity and Inclusion framework driving us to be a better employer, retailer and community partner. To amplify diverse voices, we’re proudly sharing their stories and highlighting their products and services.

H-E-B was founded on the unwavering belief that Each and Every Person Counts. Through our Be the Change initiative, H-E-B pledges to do our part to advance education, equity and inclusion across our great state. Be the Change builds upon our established Diversity and Inclusion framework driving us to be a better employer, retailer and community partner. To amplify diverse voices, we’re proudly sharing their stories and highlighting their products and services.

Click on the supplier’s picture to learn more about them

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